Julio Luque, Presidente de Métrica

2. 23%
26%
51%
2005
31%
27%
42%
2010
NSE ABC NSE D NSE E
38%
24%
38%
2015
NSE Total Perú 2005 vs 2015
Fuente: Ipsos (2015)

8. 13,868
15,631
21,550
24,143
15,776
11,049
13,000
0
5,000
10,000
15,000
20,000
25,000
30,000
2009 2010 2011 2012 2013 2014 2015E
Fuente: Lima Resumen Tinsa 2T15 (2015)
Lima: Venta de viviendas nuevas

9. 68%
57%
50%
47%
42% 41%
37% 35%
30%
18%
15%
CHI BRA ARG LATAM VEN ECU CAM MEX COL PER BOL
Fuente: Kantar Worldpanel (2014)
Participación del Canal Moderno en Alimentos y Bebidas

12. Informalidad Laboral

13. Disguised example of Brazilian
A large, formal retailer acquires an informal
competidor-productivity goes up 32% …
… but the retailer´s net margin evaporates
Labor productivity, reals
Why?
• Customer service
centralized
• Remaining
employees work
same number of
hours on average
Net margin, %
Why?
• 8% savings achieved through
centralized purchasing and
distribution, but…
• Gross and net sales plunge
(20% and 24%, respectively) as
retailer is forced to charge
higher prices to pay value-
added taxes
• Formerly undocumented
employees become eligible for
benefits, overtime pay
9.3
12.2
4.9
0.1
Fuente: McKinsey, The Hidden Dangers of Informal Economy
Before
acquisition
After
acquisition
Before
acquisition
After
acquisition