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21% of adults said they read an eBook last
year. That’s an impressive stat, and one that
proves people are willing to trade basic contact
information for in-depth content pieces.
EBooks, whitepapers and other longer-form
pieces of content have always been a mainstay
of inbound marketing, and perhaps more now
than ever, it is critical that marketing agencies
learn to write and assemble effective eBooks.
Doing so in tandem with other inbound
elements like blogging and SEO will ensure
that your work drives deep ROI for your clients.