Don't be perfect, just get going. You should always be exercising your startup brain. Either for your very first company, innovating in your well established mega business or just looking to extend your product line. If you are not being innovative, progressive and responsive to your customers and industry then some body else will.

1. Launching a Startup in an Hour

4. Eccentric Motors

9. Problem
Committed to problem, not solution
Holes
Events, Conferences, HUB101, Blogs, Meetups
Itch
Kinkos - Paul Orfalea
“Solve a real problem and the world is yours.” - Aaron Patzer, Mint

10. Solution
Come up with as many as you can
Find the people, find the solution
Look else where
Does it exist?
What’s lacking in today’s solutions
Three market factors
4 hour Chef - Tim Ferriss
“Fail often so you can succeed sooner.” - Tom Kelley, Ideo partner

11. Validate
Don’t be lazy
Online is great, but get out of your bubble
Be embarrassed
Dropbox
"Your most unhappy customers are your greatest source of learning.” Bill Gates

12. $1
Rinse and Repeat
100
“Unless you have tested the assumptions in your business model first, outside the building, your business plan is just creative writing.” Steve Blank

13. Get Going!
“The best way to succeed in business is to be in business”
“Don’t worry about failure; you only have to be right once.”
Drew Houston, Dropbox founder
“Fail often so you can succeed sooner.”
Tom Kelley, Ideo partner
“The only thing worse than starting something and failing… is not starting something.”
Seth Godin, Squidoo founder
- “Work expands so as to fill the time available for its completion"
Parkinson's law

20. Rate of business is changing

47. Bryan@matter-labs.com Erick@matter-labs.com