3. Strategic impact of Fortium was well documented..
“in the U.S., we launched Fortium ICF, a concrete product specifically
engineered to reduce the time and material needed to build vertical concrete
wall systems, such as Insulated Concrete Form (ICF) building envelopes, while
providing substantial savings in long-term maintenance and energy costs.
Fortium ICF employs cutting-edge advancements in mineralogy and
nanotechnology to improve the performance of concrete at a microscopic
level, and fully eliminates up to 75% of the steel reinforcement typically
required for vertical concrete construction. The result is a concrete structure
that is built 50% faster with turnkey savings of over 32% compared to
traditional ICF construction” (Pg. 13)
“In developed markets [such as France and the U.S.], our
opportunities to differentiate CEMEX relied more on product
innovation. For example, we introduced Insularis in 2012: It is a
ready-mix brand that improves the energy efficiency of
buildings. Another example is Fortium ICF, a concrete product
that is especially useful in putting up vertical walls.” (Pg.8)
“..each of our business units continually works to offer new, innovative
building materials for their specific markets. For example, in the U.S.
we launched Fortium ICF, a concrete product specifically engineered
to reduce the time and material needed to build vertical concrete wall
systems” (Pg. 6)
4. & commercial initiatives provided significant value..
I was assigned direct responsibility and
ownership for two of the company’s most
important strategic initiatives
5. …across a variety of markets and cultures
Onsite Experience
Primary Research | Customer Experience
Commercial Performance Improvement
Maturity Assessment
6. Global Maturity Assessment redefined strategy
The global best practices
identified through this
assessment revolutionized the
commercial strategy for
operating companies on multiple
continents
7. Merger & Acquisition – Global integration leader
I successfully integrated the most significant (in terms of revenue & sales volume) and politically challenging operations in
the LafargeHolcim network
