ISLAN NETTLES CENTER (3)

CONFIDENTIAL PREPARERD EXCLUSIVELY FOR BROOKE
CERDA GUZMAN, BY :TYE COE @ TYECOE.COM 3
PROPOSED
PLAN

Confidentiality Agreement
The information in this document is confidential and is to be only read by authorized parties. Please refer to
the confidentiality agreement for further details. This proposal is not an offering for securities.
The undersigned reader acknowledges that the information provided in this proposal is confidential;
therefore, the reader agrees not to disclose it without the express written permission of Brooke Cerda
Guzman.
It is acknowledged by the reader that information furnished in this plan is in all respects confidential in
nature, other than information which is in the public domain through other means and that any disclosure or
use of same by reader, and may cause serious harm or damage to aforementioned parties.
This business is not to be copied or reproduced by any means without the sole written consent of Brooke
Cerda Guzman.
Upon request, this document is to be immediately returned.
__________________________________ _______________
Signature Date
__________________________________
Name (typed or printed)

Table of Contents

Overview………………………….5
§ Mission/ Vision…………………………………………5, 6

  Objectives, Founder/ Keys to Success…… …..7,8
§ Executive Summary ……………………………8
Market Statistics …………………………10
§ Services........14
Marketing Strategy…………………...…………….15
Location Strategy........................16
Financial Plan.…………………………………………. 17
Conclusion and Summary………………………………………18

Community Center Overview

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Mission
The ISLAN NETTLES COMMUNITY CENTER FOR WOMAN’S mission is to greatly
reduce HIV infections amongst transgender women of color in Harlem and The Bronx, via
HIV / Hep C testing, Sexual health & STD prevention/education.
To instill a sense of self worth, create a reliable community and enhance life and social
skills through skills training and performance art programs.


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Vision
The Islan Nettles Community Center for Women (INCCW) will begin to create community &
sisterhood amongst the transgender community by providing an array of resources, specifically
for transgender women. The center will enhance the work that is being done at SRLP and GIP,
as well as other community based organizations via collaboration in positive effective outreach.
The INCCW will work to curb STI incidence rates through testing, prevention, and education.
The center will document personal health history and provide support and linkage to appropriate
health services. These free services will be provided through a membership including intake,
recertification, and referral methods.
The INCCW will invite and attract various services including community healthcare providers.
The INCCW is an essential addition to the Harlem/Bronx community in curbing the health
disparities faced by transgender women.
The center will also advocate change through promoting social assimilation and awareness of
transgender women, through performance based art and community alliances.

Overview
Founder
Brooke Cerda Guzman
The Islan Nettles Community Center for Women was founded by Brooke Cerda Guzman, she is
a fierce activist for transgender women of color. Since 2011, she has been 100% dedicated to
awakening the world to the reality, that transgender women are in a state of emergency. Brooke
came to America in 1989, from Guadalajara, Mexico, escaping her extremely strict conservative
family and heavy bullying and a sever case of gender disphoria, but it was not until 2009,
Lorena Borjas invited her to her transgender support group, that she was able to find positive
mirrors, information and support to start her feminization process. Encouraging her to live
authentically in her truth. Over the last 5 years, Brooke has gained great visibility and respect
from both her sisters and society in general. In 2013, she was awarded the legacy of pride
award, by Harlem Pride, she also co- founded The Transgender Women of color Collective.
From 2012- 2014, She has been a intern volunteer at the LGBT center’s Gender Identity Project.
She was heavily involved within the community outreach, including building community alliances
and representing the GIP project as an ambassador. She was recently awarded with the
“Community Hero” award from The Anti- Violence project. Brooke has a commitment to always
learning and continually attends classes and workshops to expand her knowledge. She is also
actively involved in community support groups throughout the NYC metro area , which helps her
to stay grounded and emerged in her community . In June 2014, Brooke was also honored to be
the first transgender woman to be on the cover of El Diaro Publication.
Keys to Success
Founder, Brooke Cerda Guzman brings active dedication to the center with her ability to
motivate and lead
Extensive knowledge, leadership, respectability and intense community involvement within the
transgender community.
A large network of service providers, liasons, and supporters
Location Accessibility
Islan Nettles Community Center will be an active member of the community.

Objectives
Reducing HIV Infections amongst Transgender Women
Reducing Hate Violence against Transgender Women
Instilling a sisterhood of community that promotes connectivity and true
support (my sister’s keeper)
Connecting with the community to promote awareness and support of
the transgender community
To be a Job Bank Resource
Instill efficient life and social skills that encourage transgender women
to thrive not just survive.
Financing
The Community Center is seeking to raise $500,000 from support
donations. The capital so raised will be used for the details specified in
this plan.
The financing will be used for the following:
Salaries
Community Center Expenses
Member Benefits
Overview

Executive Summary

 Brooke Cerda Guzman – Founder

 The Islan Nettles Community Center for Women was founded by Brooke Cerda Guzman, she is
a fierce activist for transgender women of color. Since 2011, she has been 100% dedicated to
awakening the world to the reality, that transgender women are in a state of emergency.
Brooke came to America in 1989, from Guadalajara, Mexico, escaping her extremely strict
conservative family and heavy bullying and a sever case of gender disphoria, but it was not
until 2009, Lorena Borjas invited her to her transgender support group, that she was able to find
positive mirrors, information and support to start her feminization process. Encouraging her to
live authentically in her truth. Over the last 5 years, Brooke has gained great visibility and
respect from both her sisters and society in general. In 2013, she was awarded the legacy of
pride award, by Harlem Pride, she also co- founded The Transgender Women of color
Collective. From 2012- 2014, She has been a intern volunteer at the LGBT center’s Gender
Identity Project. She was heavily involved within the community outreach, including building
community alliances and representing the GIP project as an ambassador. She was recently
awarded with the “Community Hero” award from The Anti- Violence project. Brooke has a
commitment to always learning and continually attends classes and workshops to expand her
knowledge. She is also actively involved in community support groups throughout the NYC
metro area , which helps her to stay grounded and emerged in her community . In June 2014,
Brooke was also honored to be the first transgender woman to be on the cover of El Diaro
Publication.

Executive Summary

 

Tonya Walker, Social Worker / Case Manager
United States Army Veteran, Staten Island College Graduate, for Social Work –With over seven years in
experience, Has been working at Housing Works as a volunteer for the Transgender Empowerment
Program. Actively involved in the passing of GENDA (Gender Expression Non Discrimination Act)
Audacia Ray, Performance Art Director
Audacia Ray is a former sex worker who was an executive editor at the Utne Reader award-winning sex
worker-run $pread magazine for three years and founded the Red Umbrella Project in the summer of
2010. She is the editor of RedUP’s literary journal Prose & Lore: Memoir Stories About Sex Work, as well
as Ceyenne Doroshow’s book Cooking in Heels: A Memoir Cookbook. She leads media, memoir, and
advocacy trainings at RedUP, and sometimes tells her own stories at RedUP’s public events. She has a
BA from Eugene Lang College at the New School and a MA from Columbia University and has previously
done communications work for the International Women’s Health Coalition and the Global Network of Sex
Work Projects.
Ceyenne Doroshow, Trans Women’s Theatre Ensemble Coordinator
Ceyenne Doroshow was raised in Brooklyn and has fought for her survival as a black transgender
woman. Learning to cook became a source of power for Ceyenne, and several years ago when she
was in prison on a prostitution charge, she began writing a cookbook on scraps of paper. Post
release, she met Audacia, began telling her story at the Diaries, and worked with RedUP to publish
her bookCooking In Heels: A Memoir Cookbook. She now works with Nicolette to co-lead theater
workshops.

Market Statistics
According to The National Anti Violence Project:
Transgender and Gender Non Conforming People, particularly those of color, face the most
severe forms of violence.
72% of hate violence homicides nationally in 2013 were transgender women, and all but one was
of color
Reports of hate violence increased nearly 27% for LGBTQ and HIV-affected New Yorkers,
continuing a four-year trend
The majority (74%) of people reporting hate violence identified as people of color
Reports of hate violence from transgender and gender non-conforming people increased by
21% in 2013

68 %

SOURCE:
AMERICAN
JOURNAL
OF
PUBLIC
HEALTH

Gender abuse, depressive symptoms, and HIV and other sexually transmitted
infections among male-to-female transgender persons: a three-year prospective study.
OBJECTIVES:
We examined gender abuse and depressive symptoms as risk factors for HIV and other
sexually transmitted infections (HIV/STI) among male-to-female transgender persons (MTFs).

Market Statistics

SOURCE:
AMERICAN
JOURNAL
OF
PUBLIC
HEALTH

METHODS:
We conducted a 3-year prospective study of factors associated with incident HIV, syphilis,
hepatitis B, chlamydia, and gonorrhea among 230 MTFs from the New York Metropolitan Area.
Statistical techniques included Cox proportional hazards analysis with time varying covariates.
RESULTS:
Among younger MTFs (aged 19-30 years), gender abuse predicted depressive symptoms
(Center for Epidemiologic Studies Depression score ≥ 20), and gender abuse combined
with depressive symptoms predicted both high-risk sexual behavior (unprotected receptive
anal intercourse) and incident HIV/STI. These associations were independent of
socioeconomic status, ethnicity, sexual orientation, hormone therapy, and sexual
reassignment surgery.
CONCLUSIONS:
Gender abuse is a fundamental distal risk factor for HIV/STI among younger MTFs.
Interventions for younger MTFs are needed to reduce the psychological impact of gender
abuse and limit the effects of this abuse on high-risk sexual behavior. Age differences in
the impact of gender abuse on HIV/STI suggest the efficacy of peer-based interventions in
which older MTFs teach their younger counterparts how to cope with this abuse.
%

Services
Services
HIV/ HEP C TESTING
Condom Distribution Program
My Sisters Keeper
Behavioral Counseling
Referral Services
Support Groups
Trainings Including: GED Classes, English as a Second
Language, Life Skills, Job Interview Preparation, Self Defense,
Verbal Communication Skills, Writing Skills, Sexual Health
Meals Program
Transportation Program
Performing Arts, Theatre Program
Art Therapy
Story Telling

Marketing Strategies
Marketing Strategies
Traditional Methods
Enact local campaigns with the use of
flyers, brochures, local newspaper
advertisements, and word of mouth
advertising.
Website, Social Media & Internet
Marketing
The Islan Nettles Community Center
will create a strong online presence
through search engine marketing,
mobile, social media outreach, URL’s,
Google rankings, organic local listings,
online forums, and email marketing in
order to attract an international and
local audience of support.

Location Strategy

Harlem ( Between 116th -147th st West
Side)

§ 

To honor the area that Islan Nettles was
killed
§  Harlem is a focal point and familiar
location for transgender woman
§ The community center will require a 700 to
1,000 square-foot space
§ Affordable Lease Options
§ The community center will be open 8 hrs
per day 7 days per week from 12 noon to 8
PM.

Financial Plan
Start-UP Funding
The Islan Nettles Community Center for Women
is seeking funding for start up.
The capital raised will be used for the following:
Development of the Islan Nettles Community
Center location (Inside Upfitting).
Financing for the first 12 months of operation.
Capital to purchase the Initial Needs of the
Center.
Projected Startup Costs $
Twelve Months Lease Payment $42,000
Up Fitting Expenses 35,000
Events $20,000
Salaries $80,000
Security Deposits $10,000
Insurance/Utilities $12,000
Legal $5,000
Marketing Budget $10,000
Miscellaneous and Unforeseen $10,000
Total Startup Costs 224,000

Conclusion and Summary
7%
93%
With the 4 most recent reported transgender horrific murders
taking place this past June, Brooke Cerda, the founder of The
Islan Nettles Community Center for Women feels a burning
passion to create a safe space where transgender women
can have the support needed to start feminization or continue
living with positive mirrors to draw from and remain healthy.
Transgender Women have never had a safe haven to call
their own and be able to develop an identity as a community.
The center will empower transgender women to live in their
truth without fear.
The center will focus services for intergenerational
transgender women primarily from Harlem and The Bronx.
These are women who struggle in finding jobs, keeping
permanent homes and many live with HIV.
The center will become a focal point to the above mentioned.
We will positively impact the transgender community through
our service programs and instilling a sense of community and
sisterhood.
This is a momentous opportunity to be apart of a new horizon
of empowerment. Your support is necessary in building the
cornerstone of a solid foundation that will help generations to
be united.

ISLAN NETTLES CENTER (3)

Recommended

Recommended

More Related Content

Similar to ISLAN NETTLES CENTER (3)

Similar to ISLAN NETTLES CENTER (3) (20)

ISLAN NETTLES CENTER (3)