Transportation services in senior living communities require scheduling in advance, have limited availability and are often confined to a geographic radius as they try to balance the preferences and needs of many residents all at once. That’s why Brookdale partnered with the on-demand ridesharing service Lyft. They help us bridge this gap. Lyft’s Concierge platform allows Brookdale associates to schedule rides on behalf of residents, without the resident using a smartphone or entering credit card information.

1. PARTNER FOR INNOVATIVE
TRANSPORTATION SOLUTION
LYFT & BROOKDALE

2. LYFT
OVERVIEW

3. Improve people’s lives with the
world’s best transportation.
OUR MISSION

4. • 360+ cities in the USA
• 700K+ drivers
• 8 Million+ rides/week
• 60% of passengers female
Lyft coverage

5. Drivers & Vehicles
• Criminal background checks
• Annual driving record checks
• Vehicle inspection
• Zero tolerance drug & alcohol
policy
Digital Protection
• Two-way ratings system
• Driver photos, license plate
numbers, and car identifiers
• GPS ride tracking
• Route sharing
• Lost & found reports
In Case of Emergency
• 24-hour critical response line
• Ride history logs
• $1M auto liability insurance
policy
Legal & Regulatory
• We work with policymakers
across the country to develop
safety-focused ridesharing
policies and regulations

6. more affordable than a taxi

7. Lyft partners with companies across the healthcare space
Connected
Health for
Active
Aging
Hospital
Systems
NEMT
(Medicaid
Transport)
Clinical
Trials
Elder
Mobility
Health
Plans

8. INTRODUCING
CONCIERGE

9. Concierge: Request a Ride

10. Concierge: Driver Matched

11. Concierge: Detailed Reporting
• 100% accountability
• Visibility into each trip
• Downloadable reporting
• Custom notes

12. BROOKDALE
OVERVIEW

13. Brookdale serves more than 100,000 residents and their families
in many settings...

14. …at and around over 1,100 communities in 47 states.
• Largest owner-operator in
the US
• More than 80,000
associates
• Nation’s 6th largest Home
Health provider
• 6.5 million people over 80
live within 10 miles of a
Brookdale community
Combined portfolio reaches 330 markets,
covering 81% of the U.S. population

15. “Living to us is not the important thing. It’s the only thing.
Because we are coming here to live. We’re not going there to
die. We’re going there to live.”
– Potential Brookdale Resident
“That’ll be the next battle – taking away Mom’s driver’s license.”
– Adult Daughter of Brookdale Resident
Mobility is central to our ability to deliver that mission
Brookdale has a simple mission: Enrich Lives

16. Access to transportation plays a key role in the lives of older
adults and those who care for them.
Without access to transportation there is a higher risk of
social isolation, food insecurity, and poor health outcomes.
15%
fewer trips to
the doctor
Of Seniors 65+ Who No Longer Drive…
59%
fewer trips to shop or
eat out
82% of Americans age 65 or older worry that they will be stranded
and unable to get around when they can no longer drive.
65%
fewer trips to visit friends
and family

17. Most communities offer transportation that must be scheduled, has
limited availability, and is often confined to a geographic radius.
• Attend grandchild’s
birthday party
• Flexibility with physician’s
appointments
• Go see a movie
• Go to lunch with a friend
• Go on a date
• Attend bible study
ON-DEMAND
• Doctor on Monday
• Mall on Tuesday
• Theater on Wednesday
• Doctor on Thursday
• Grocer on Friday
• Museum on Saturday
• Church on Sunday
• Public transportation
insufficient
SCHEDULED

18. More options, better service and lower costs
1. Lyft Dispatch offered through community concierge
2. Lyft Codes to offer free rides to prospects seeking to visit
3. Integrate Lyft into existing tech education programming
• Lyft has a dedicated team focused on healthcare and
senior living
• Lyft’s light-hearted, human-centered brand is well aligned
with Brookdale’s brand
Why ?

20. Never Tried Lyft Before? Enter Code
LYFTCARE17 For $15 Off Your First Ride!
Dan Trigub: dtrigub@lyft.com
Andrew Smith: asmith1@brookdale.com