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l=--1~ r II II'" j

16. Arm Ene is the criy Hmg Kong wine bar otafilted
_LCD tables. ~ded in a marble OOlI1ter1Dp,
the large _touch screens act as virtual
The screens are perlecl fer wine neophytes who have
no clue where to start as a helps you piclt wines
acoordingto the fIaIors you like.
'K shou~l be a requirementthai you waa in and
already kn<JYaboo.t wine,' says CEO d Arm Ene
Bob Cranston. 'We want 10 be _ and bring
inexperiencedpeq>Ie in:
The shop's walls are _ with Enornatic machines
fer wine tastilgs. The types d wine change weeIdy
and up 1070 are av_e for tasting at a time.
Also on CHNGo: Hong Kong wine bars worth
savoring
Arm Ene senoes gcumet comfort food 10match th8
wines in a room at the bad< d the shop. Every
Tuesday, they ho5I 'Wne Sociely" ~ for theme<!
tastings. hors cfoeuwes and wine IaI1L
Arno Eno uses Sarnsung SUR40 to enhance the
winebar experience
2 days ago by James Maki [SURFACE)
Bernie to, host of CNBCs Sttalght Talk with Bernie to, recently sat down Andrew Bradbury, founder of
Hong Kong winebar Amo Eno to discuss how technology is tranfonning the hospitality and
retail experience, Together they discuss how Hong Kong based Amo Eno uses the Samsung SUR40 for
Microsoft Surface and other technologies to assist its customers with the wine selection and purchase

17. Hong Kong has many "mosts" when rt comes to wine: the most robust auction scene,
the most highly developed wine storage facilities; the most wine stores per capita, And
now it has the most technologically savvy wine bar in the world, Andrew Bradbury, who
developed the first touchscreen e-nst when he was at Aureole Las Vegas in 2001,
launchedArno Erno this winter with his wife, design maven Brook Bradbury, The sleek,
glassy space in the IFC Mall has echoes of Clo, the diminuitive, freestanding wine bar he
installed in New York City's Time Warner Center. That was, in fact, a prototype designed
for crowded Asian cities, This one also features walls lined with wine (and gorgeous wine
accoutrements, a reason in themselves for a visit), and a wine list beamed right onto the
table, In addition to being able to scroll through the wine list with a flick of the finger,
tapping particular wines for tasting notes and backstories, diners can also record their
own notes and post them to Facebook or Twitter. But you don't have to get lost in the
technology: Order some food off the wine-obsessed menu (smoked duck breast sand-
wiches with PX·infused relish; penne with sangiovese Bolognese) and let the servers
drive: With choices ranging from Haut·MMoc to Uruguayan tannat, the whole point is to
find something new. -TARA Q. THOMAS
fPllL"iTIC':O".-..CEBOOK PRESTfiG" E' -. CO:,TACTL~.SLB.._~;CHlm:
DPJ.:.L,TICEO'lr;TldTITR J
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HOMEI CELEBRITIES I PARTIESI PIlOPLEI FASHION I WlNE&D1NEI GOODUFEI TRAVELI THE
BUZZI PRESTJGETV
Arno Eno, 3rd floor, IFC Mall, 1 Harbour View st., Central, Hong Kong; 852.2954.9922;
DESTINATION " ,
CHINA
Wine tips for
young players
A ncow ""inC' bar in ifc mall,Amo Enol aims 10 &~I
o~noplril~s ntwlin& aboul ill, C'onsiduab/(' "1I«lion
0/ ulfusua/ and TaT(',·inltJ&~s.J/EI..RN DAIJJ?Y IItNls
owners Al'l/DREW and BROOK BRADDURY
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T 50 DE!>'TREl>'TAIIIL.'TS

18. .w'" ~UIIN"l
,"I l~II~TOI'!)lJ~HlAlIl rl~OT~U!S(..(JN T.~
5 QUIRKY WINE ACCESSORIES
FROM AMO ENO
Social media wine bar Amo Eno is not only taking wine into the hi-tech era with its multi-touch
LCD table at ifc mall, it's doing it in style with a collection of wine accessories any design fiend
would drool over,
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l1f~~~~~~~~m~~1~;.....~-.Sourced from around the world by Amo Eno's creative director, Brook Bradbury, the collection
is crafted by a mix of emerging and established designers, some of whom have created one-of-a-
kind pieces exclusively for them. With a constantly evolving product range, our top picks in the
month of January are:
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Amo Eno Takes Taste In Wine And Design Far Beyond The Palate
JJw.u
The term 'palnng and shanng' has taken on a whole new meanmg thanks to a revolutionary Hong Kong bar concept
Located made the International Finance Centre (IFC) MaU Arno Eno blends premium design wine and technology together to create a truly
memorable expenence for patrons
While the extenswe wme selection and InteractIVe table (gOIng live In store thrs February) are sure to Impress the design aspect of Arno Eno's
unique olfenng Will also stimulate the senses
With a range of glassware and accessones that spans from the functional and precncal to the rare and exqureue Arno Eno caters to the tastes of
new and eXisting wine lovers alike
Sourced from all corners of the world over many years Amo Eno's Creetwe Director Brook Bradbury has assembled a collection of products
crafted by a mix of emerging and established designers some of whom have created one-or-e-kmd pieces exclusivefy for Arno Eno
With my passion and flare for design many years heM! been dedicated to formulaltng ttus collection of artists From established to 'Sry much
emerging brands we are extremety proud to be bnngmg these talents to Arno Eno and look forward to showcaSing their creations' says (Brook)
Customers can expect to see Arno Eno's dynamiC product range constantly updating

19. AMO ENO
Ntw Hong Kong wine store Amo Eno combines
wint,dnign:andcuttingtd~tl'Chndogy.
According to co-founder Brook Bradbury.lhe
intenlionisloelentethewirlt.buyingexptrience
from "the level of dusty crates and cardboard bores,
to a lift!:. modem environment where the customer
fffistmpo"'iertdtOf'xplort7
Amo(~ from the latin word forkn-e,amOf.
....·hilt EM from the Gudt for wine', Gello. combining
to mean "lo'c Wine,"lhe logo represents two
bottltscros.singtomili a hem, a visually literal
interpretation of the brand name and concept
Amo Eno was founded by three sertocs
~nophiles. cccpte Andrew and Brook Bradbury.
and princiJW CIwles Bmks. Andrew and Brook
pmiowly created wine reulers 55 Wine ...
Design in Las VtgU and do in NYC. "illd! wert
(onctptualprtdC'Ct~toAmoEno.·lhavtalovt
0( design and architKture; sap Brook, '1'1'10has
bttnsourcinggluswareanddirKtingthtdtsign
on allo{their projtcts for more than a decade,
"whileCh1rles lsrnlly one of the nlOSt innutntlal
figures In winttoday, having {oundtd brands like
Screaming ~gle, and fKtntly tnt highly acclalrned
Slndhi and ~viathan. we all had a vision oftht
futurtofwintrttail,-
Aktyfactortothtbrandlsiulluibility,Each
compooc'nt.beit the wintbararN,wintrtta.il
display.glasswmshow~.or I"ffiaurantstating.
:nns~n1~:t:.t~~~~~n~:tlnto
hotds.high,end malls and shopptng arru and een
airporu and subway terminals.
From a branding standpoint, tht ownmcon.sidtr
tht5tort'SlOOStimportantdtsignfcatW'ttobtilsheart
and bottle logo. "rbe jdea wan literal rcprcsmtalion
rl.Amo Eno,-says Brool , ""-as doodling around
with kim and whtn I camt 141 with tht two bottles
crming 10 makt a heart. I knew that was iL-
From an architectural ptl'spK1ivt. there art st'ml
key ftaturts at play in tnt store, One is showcuing
wintdeslgnproductslnthtfrontwindow,According
to the owners. tnt dt'5ig~r products fuve helped
bring in a wholt new auditnct that lmIy bave walktd
right by otntrwist,"1 can'ttdl fOU how many times
I have seen people walking by In afast pau,onlyto
stop~adintheirtracksandrunO"l·f.'I"tolhtdisplay
window to check out Iht Wlusual products for salt;
says Brook.
Al'IOther Is thelr wine radtingsysttllllhtbottles
art display~ horizonl:ally on a cantilmrtd acrytk
panrilingsptcmsusptndl.'dbylhen«kswith
collaringbrackas.1ht racks art lit fromwilhin
and the wholt display gIo",,-s. It's a stWlningand
innonUvt way to display a fairly mundane looking
product likta wintbottle.
of course,lKhnoklgy is inltgral to ibe Amo E.no
eperence, coming in a few main components. First,
the innovatlvt eeomatc luting machines allow
customers toalttrmth'tly"try and trf or "try and
buy.'lnotnerwords,palronscanchoosttoenjoyan
erperenee mort akin 10 thaI 0( a wtne bar, or they
can uste many 5d«tioos with ~ intmt olfmding
tht ptrf«t bottlt to take home for dinner.
S«ond.thtproprittaryso(twmma1edby
Mlndwr1Ckforthttouchscrttnsurfacttab1es
:allowgursts toaplort wint prolilts. mie",,'S and
char2cteri.sticsat thtirown leisure, 'flit bar tops art
fun, ~ucational and interactivt for tht customers.
who can rate their own sdC'Ctiomon ihe talk 1ht
intelligent software also allows the customer to creee
andacctsSthtirownptrsorWprofi]es.follCl"'ing
sd«tions. likes. disJikts. and alJo""ingfor new
J'Kommmdatioru SUsgesl~ by lht systtm, mating
aninvaJuabltdatabast.llalsoUesdirKtlyintotheir
pointofsalesystem.aUo....ingforeasyin'tntory
control and tracking.
"I think Amo Eno brings a .....hole ~w pmpectivt
on wine to tht Hong Kong rru.rket piau; says Brook.
"Wt giVt ptopk I 'enue in whkh thty can wily
attain information on lht wint'S [available in the
shopJ through tbe surhct touch screen tables. and
tht'lllryalasttbeforttheycommiltobuyingan
mtirtbottlt.ltttallytakesalocoflhtguessworkout
o{6ndingSOfTltthingyourtallyJovt:'omOtno.com '"
(Ct.OCKYISf FROMFARU:FT}~proctJai
l'11hetonlwtro:bwl-.she:ltdIn"QInWl8l.llllra
N.nyhr/ll-nbd br.v.lnllfdllcbpIay:IMI
,*IWte;ThtIn)~NrtoEno.o.tIesSris,
Etoakandlvri.tfttBradtuy,'bdIMmBlIIbIK
tIow~$1$lOf.qIIor ... profIM./fIIfWSn
~lIe$tllhtl'ownltl$lQ;Thtownef1i
~1htJl(lr."'rtI05lWnp:rtndMlglteaUI
IONrat..tandbocltlDgo.
,,---

21. e e e e e e e e e e
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e e e e e e e e e e
e e e e e e e e e e e
e e e e e e e e e e
e e e e e e e e e e e
e e e e e e e e e e
e e e e e e e e e e e
e e e e e e e e e e
e e e e e e e e e e e
e e e e e e e e e e
e e e e e e e e e e e
e e e e e e e e e e
e e e e e e e e e e e
THANK YOU