Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Brittany McKee
1. Brittany L. McKee
4460 Lower Park Rd, Orlando, FL 32814 ▪ (423)802-8557 ▪ blmckee@rollins.edu
Summary_____________________________________________________________________
Multi-dimensional, highly ambitious individual, who will bring wellness expertise to the
company by effectively utilizing skills and knowledge gained through research, education and
hands on experience.
Education_____________________________________________________________________
Masters of Business Administration May 2016(expected)
Concentrations in Operations and Management
Crummer Graduate School of Business, Winter Park, FL
Leadership Scholar
GPA/3.3
Bachelors of Health Science May 2013
Southern Adventist University, Collegedale, TN
Concentration in Psychology with minors in Art and Psychology
GPA /3.6
Certifications__________________________________________________________________
Leadership Certification May 2016 (expected)
CrossFit Level 1 Coaching Certificate September 2014
ACE Certified Personal Trainer December 2012
Adult CPR and First Aid December 2012
Experience____________________________________________________________________
Government Relations Intern June 2015-August 2015
McKee Foods Corporation, Collegedale, TN
Participated in the Chattanooga Wellness Coalition as a host and sponsor.
Designed and presented a presentation on McKee Foods wellness program “McKeeFit”
to the International Bakers Association (IBA) in Washington D.C.
Visited Capitol Hill to discuss industry issues, such as genetically modified organisms,
partially hydrogenated oils, and the recent egg crises with congressmen and women, and
senators that represent districts where McKee Foods operates.
Human Resources Intern May 2015-August 2015
Chambliss, Bahner & Stophel, P.C., Chattanooga, TN
Redesigned, reorganized and updated the Employee Handbook, according to the new
federal and state laws, including ADA and FMLA.
Drafted and designed a social media policy for the Employee Handbook.
Collaborated with Blue Cross to design a corporate wellness strategy for employees.
Corporate Wellness Intern December 2013-May 2014
2. McKee Foods Corporation, Collegedale, TN
Collaborated with Human Resources to design and implement the McKeeFit and
McKeeFit Basic employee wellness programs.
Conducted biometric screenings and fitness assessments for employees.
Conducted research based on the data derived from the biometric screenings to validate
the corporate wellness efforts.
Product Management Intern June 2013-December 2013
McKee Foods Corporation, Collegedale, TN
Responsible for the Little Debbie family pack product line, including pricing, packaging,
product development and corporate communications.
Conducted a brand elasticity test and a competitive analysis for the Little Debbie family
pack segment.
Developed and designed the Little Debbie Frosted Bagged Mini Donuts, including the
product development, cost analysis, market test and launch.
Organizations _________________________________________________________________
Vice President and Co-founder September 2014-current
Crummer Fit Wellness Association, Rollins College
Board Member September 2014-current
Leadership Student Advisory Board (LSAB), Rollins College
Member May 2014-current
Chattanooga Wellness Coalition
Member May 2013-current
Independent Bakers Association (IBA)
Skills
Database Research
Mind Mapping
Service Blueprinting
Business Writing and Communications
Event Planning
Market Research
Social Media
Product Development
Drawing/ Sketching
Accomplished Violinist
CrossFit Training