Fashion Immersion final presentation. Designed and merchandised a fictional clothing line for C.Wonder.

1. WONDER CHILDRENSWEAR
Wonder Carnival

2. Whimsical and bright, our girls will always shine day and night. C. Wonder
childrenswear is color with class and adventures that will always last. Unique and
versatile clothes you can have fun in, this brand encompasses playfulness with
every bold print. It is the sprinkles on ice cream and the glitter in confetti, when
one is wearing it they are nothing but happy. We embrace the fun in messiness
because kids should be kids but look fashionable through it all.
Brand Positioning Statement

3. 2x2 Matrix
Price (High)
Everyday Dressy
Price (Low)
White Space
Gymboree
Forever 21
(Freshly Picked)Rags to Raches
Gap

4. Target Market
Special Indulgence:
Strong believers in dessert
before dinner.
Weekend Plans:
Strolling through uptown
Vienna, making their way
downtown to the carnival
for ice cream and fun
Mom is feminine and trendy,
and her daughter aspires to be
just like her.
Who are the C Wonder
Mommy - Daughter duo?
Fun
Playful
Colorful
Trendy
Mom loves to shop, not just for
herself but for her daughter as
well.
Favorite Activities:
Mother & daughter
love to take day trips
to the park, play on
the playground, and
meet new people.
Favorite Fairytale:
Princess Tiana because she
is strong and creates a life
for herself, and looks
flawless through it all.
“Playing dress up begins
at age 5 and never truly
ends.”

5. Distribution Channel: Lord & Taylor
● Xcel has pre-existing brands in Lord & Taylor
● Tangible shopping experience for mother and child
● Some key research points we found are:
○ 1.64 million people (18 years or older) shopped at L&T
in Spring 2015
○ The net earnings for the year ended 2015 was $277
million USD
○ Retail sales increased 59.4%, up $1.2 billion to $3.3
billion in the first quarter of 2016

7. Location: The Children’s Museum
of the Arts in New York City, NY
Balloon dart art
Launch Party
Flower Wall

10. YouTube Channel
● Seasonal lookbooks
● Official commercials
● How-to tutorials for
mothers and children
● Collection inspiration
from Brad Goreski
● Weekly themed contests
for a chance to win
C.Wonder merchandise
Brad Goreski on C.Wonder Childrenswear

11. Lord & Taylor Release Event
● A fashion show featuring C. Wonder Childrenswear
● A meet and greet with Brad Goreski for the mom’s
● Activities for kids: coloring station, doll dress-up,
pin the cherry on the ice cream
● Refreshments and snacks

12. RackforJumpsuit
Table for
Ringer
T-Shirt
Cash
Register
Cube shelves for
Mary Jane Shoes
Table for
Printed
Pants
RackforLittle
LimeDress
Dressing
Room
Rack for
Printed Tunic
Rack for Bomber
Jacket
AccentWall
Mannequins
Lord & Taylor CWC Store Layout
400 sq ft
Chalkboard

13. Lord & Taylor Mock Up Store Space

14. 1. Firework by Katy Perry
2. Happy by Pharrell
3. Shower by Becky G
4. The Greatest by Sia
5. Roar by Katy Perry
6. Royals by Lorde
7. Lush Life by Zara Larsson
8. Best Song Ever by One Direction
9. Boom Clap by Charli XCX
10. Paradise by Coldplay
11. Yellow Submarine by The Beatles
12. Superstition by Stevie Wonder
Store Playlist

15. “For adventures that
will always last”
Wonder Carnival
Thank You!