Class Presentation on Golf

1. GOLF
Bria Greenwood
March 23, 2015

3. League
• PGA/USGA (www.pga.com)
• April 10 1916
• Rodman Wanamaker
• James Barnes
• Headquarters
– 100 Avenue of the Champions, Palm Beach
Gardens, FL 33418

4. Leagues
• PGA Tour (www.pgatour.com)
• 1968 / Joseph C. Day
• Headquarters
– 112 PGA Tour Boulevard, Ponte Vedra Beach, FL
32802

5. Leagues
• LPGA (www.lpga.com)
• 1950
• 460 memebers
• 13 countries
• Headquarter
– 100 International Golf Drive Daytona Beach, Fl
32124

6. Commisioners
• Tim Finchem
• 1994
• DOB: April 19 1947
• University Richmond Bachelors of Art
• University of Virginia Law School 1973
• Co-founded National Strategies and Marketing
in DC

7. President’s Cup
• Found by Tim Finchem
• 1994
• Non Euro individuals play v Americans
– 8 stagings

8. Commissioners
• Deputy Commissioner- Jay Monahan
• Ed Moorhouse 1995 and Charles Zink1996
• Tom Wade- Chief Commercial Officer 1993
• Ron Price- Chief Financial Officer and Chief
Adminsitration Officer 1994

9. LPGA Commissioner
• Michael Whan
• DOB: February 10, 1965
• Miami University in Ohio 1987
• TaylorMade Golf Company VP of Marketing in
1995

10. Commissioner
• Deputy Libba Galloway
– Stepped down
• Marly Evans (2009)
• Budget cuts
– $250,000 transportation
– 8 positions

11. Tournaments
• Champions Tour: Tucson Conquistadores Classic
• Omni Tucson National, Catalina Course
• Tucson, Arizona
•
• March 26-29
• PGA Tour: Valero Texas Open
• TPC San Antonio
• San Antonio, Texas
•
• March 26-29
• European Tour: Trophee Hassan II
• Golf du Palais Royal
• Agadir, Morocco
•
• March 26-29
• LPGA Tour: Kia Classic
• Park Hyatt Aviara Golf Club
• Carlsbad, Calif.
•
• March 26-29
• Web.com Tour: Chitimacha Louisiana Open
• Le Triomphe Golf and Country Club
• Broussard, Louisiana
•
• March 27-29
• Champions Tour: Mississippi Gulf Resort Classic
• Fallen Oak
• Biloxi, Mississippi

12. Tournaments
• PGA 69 individuals
• LPGA around 80
• Arnold Palmer Invitatonal by
MasterCard
• Champion Matt Every
• Web.com Tour
• Champion- Dawie van der
Walt
• LPGA- JTBC Founders Cup
Hyoo Joo Kim

13. Article
• A Hole in One (Hundred Forty Characters): A
Case Study Examining PGA Tour Golfers'
Twitter Use During the Masters.
• International Journal of Sports
Communication
• Golfers using twitter to encorage fans to come
to tournaments and updates of their lives on
and off field

14. Linkedin

16. Omega Business Consulting
• Yasmine O’Brien CEO & President
• Marketing and sales firm
• Handle new accounts and acquisitions,
territory management
• Headquarters
– 2000 Corporate Ridge Suite 900, Mclean, VA
22102
– http://www.omegabusinessconsulting.com

17. References
• http://web.a.ebscohost.com.jerome.stjohns.edu:81/ehost/detail/detail?vid=4&s
=785674bf-423f-4ca4-8a3e-International Journal of Sport
Communication Jun2014, Vol. 7 Issue 2, p245 16p.
• AN=95999541
• http://www.pga.com/solr-
search/result?text=commisioner&offset=0&limit=10&sort=score-
desc&spotlight=true&context=search
• http://www.pgatour.com/company/executive_bios.html
• http://www.lpga.com/about-lpga/commissioner-michael-whan-bio
• http://www.worldgolf.com/wglibrary/history/tourhist.html
•