Experienced specialty marketing firm dedicated to increasing hospital volume, patient acuity and admissions.

1. Increasing Volume, Acuity and Admissions
WayPoint Marketing Solutions
“We Navigate Success”

2. EMS Providers make millions of dollars in revenue decisions that
affect the hospital each year.
• EMS and First Responders have a tendency to assist patients with
destination decisions when interacting with them.
• The first line of communication with any patient coming to the ED by
ambulance is with the EMS personnel.
• We ensure that your hospital is the focal point of that discussion.
• We engage the EMS crews by building relationships , educating them
on service lines and ensuring they are strong brand advocates.
Step 1

3. Brand Advocacy drives patients with valuable payer sources right
to the Emergency Department door.
We are able to measure your brand
advocates on a micro-level. We report
monthly on volume, admissions and
payer mix giving you an up to minute
look at our success
Increased volume, acuity and admissions
is important to all hospitals. These
benchmark increases will positively affect
your bottom line.

4. Building relationships is what we do best!
We utilize “best practices” and
innovative marketing techniques to
ensure you are getting the best return
on your investment in our services.
We are experts in EMS, Marketing and
Business Development. You can count
on us to “do what we say and say what
we do”.
We build long lasting relationships with
all of your local referral sources. We
work closely with EMS, Fire, Skilled
Nursing Facilities and Urgent Cares to
ensure your hospital is the destination
of choice.

5. We bring EMS to you!

6. In a study published in the Annals of Emergency Medicine, it was shown that
patients brought into the Emergency Department via ambulance had a far greater
financial impact than those who arrived by other means. (McConnell, et al., 2006)
Another study showed that the likelihood of an admission based on a ED visit
brought by ambulance was 25% to 40% greater.
By positioning your hospital as the destination of choice for your areas EMS
providers, we can significantly improve your volume, your acuity and your
admissions.
EMS Patients are worth more….

7. From Strategic Goals to Daily Operations
WayPoint Marketing Solutions works with your
hospitals C-Suite or A- Team to determine what
service lines are driving revenue. ( Trauma, Stroke and
STEMI)
After these service lines are identified we go to work
formulating strategic goals to facilitate their growth.
We utilize EMS Coordinators to build the foundations
on which we build our business model.

8. Our EMS Coordinator collects all of the ePCR’s for every
patient brought in by ambulance.
The EMS Coordinator prepares the data for extraction of
relevant and dynamic data markers.
The EMS Coordinator is the front line, face to face
representative of your ED. They assist EMS with any issues.
The EMS Coordinator assists with educational opportunities,
marketing service lines and building relationships with all
local referral sources
EMS COORDINATORS AND
OUTREACH
Outreach
Data Collection
Packet Prep
EMS Liaison

9. The EMS Coordinator keeps a
detailed log of all the marketing
visits made. This gives your
stakeholders and inside look at
where we are concentrating our
proven and effective micro-
marketing techniques.
By utilizing of our dynamic
reporting module, they can make
intelligent decisions on what
service lines need extra attention.
Daily Marketing Log

10. We offer various solutions and service
line initiatives to our clients. We have
worked with ER Express, In-Quicker,
MedHost, Fast Pass and Direct-Call.
No matter what your hospital needs
are, we promise to deliver an
objective, informed and actionable
plan for improving your bottom line.
Our Service Line Initiatives

11. Questions? More
Information?
Brett F. Murphy, NRP
brett.murphy@waypointms.com
825 Cochise Trail SE
Conyers, GA 30094
404-862-4434