ZEISS_RETAIL_EXPERIENCE_BOOK_FINAL0

Imprint
Second edition 1/2014
© 2014 Carl Zeiss Vision International GmbH | Gartenstrasse 97 | 73430 Aalen | Germany
All rights, including copyright, in the content of proposals, descriptions, manuscripts and
texts that are part of the concepts, manuscripts and presentations are fully owned or
controlled by ZEISS.
You are not permitted to transmit, publish, copy or distribute the complete documents,
manuscripts and presentations, or part of it, as well as use the concepts, solutions and
ideas without the prior written permission of ZEISS.
ZEISS
RETAIL
EXPERIENCE
BOOK

Dear Eye Care Professional,
In a business environment facing the challenges of
constantly increasing competitiveness, the ZEISS Retail
Experience offers a solution to distinguish your business
through quality and service.
Building upon your passion for your customers and your
optical expertise, ZEISS Retail Experience helps realizing
your full potential with an innovative business concept.
Launched in 2009, the ZEISS Retail Experience project
is now a reality, with a presence in five continents
supporting dedicated opticians in growing their
business sustainably.
The ZEISS Retail Experience aligns all the required
elements to make your business a success by:
• Leveraging customer awareness of the ZEISS brand
within an award-winning store design
• Implementing a tried-and-tested consultation process
with the most innovative eye measurement tools
• Providing you with ongoing business support focused
on improving your overall business performance
The moment your customers explore
the journey to perfect vision.
This is the moment we work for.
These elements enable your customers to experience
the journey to perfect vision in your ZEISS Vision Center.
A journey that leads your customers to the enjoyment of
optical solutions tailored to their individual needs - a journey
they will remember and talk to others about.
Consumers are already enjoying the ZEISS Retail Experience
at more than 60 locations worldwide.
In this book you will find some executions to inspire you to
orchestrate the journey to perfect vision yourself.
Raymund Heinen,
CEO ZEISS Vision Care
// RETAIL EXPERIENCE
MADE BY ZEISS

6
Berlin
Phoenix
Abu Dhabi
Beijing
Sao Paulo
Johannesburg
Milan
San Francisco
Dubai
Seoul
Lisbon
New York
Aalen
Shenzhen
Mazara del Vallo
Egersund
Ulm
Siena
Gent
Bern
8
12
16
18
20
22
26
28
32
34
36
38
40
44
46
50
54
56
60
62
BerlinGent
Aalen Ulm
Mazara del Vallo
Milan
Siena
Egersund
Bern
Dubai Shenzhen
Beijing
Seoul
Abu Dhabi
San Francisco
Phoenix New York
Lisbon
Johannesburg
Sao Paulo
...and many more places
Explore the journey to perfect vision in…
Berlin
Phoenix
Abu Dhabi
Beijing
Sao Paulo
New York
Johannesburg
Milan
San Francisco
Dubai
Seoul
Lisbon
Mazara del Vallo Shenzhen
Egersund
Ulm
Siena
Bern
Aalen
Gent
ZEISS RETAIL EXPERIENCE BOOK

98
Brille 54
Berlin
Facts
Location Berlin
Country Germany
Store Name Brille 54
Address Kurfürstendamm 54
Opening Date March 2011
Space (m2
) 120 m2
Europe | North America | South America | Africa | Asia

1110
Brille 54 Berlin ZEISS RETAIL EXPERIENCE BOOK

1312
Family Eyecare of Glendale
Phoenix
Facts
Location Phoenix, Arizona
Country USA
Store Name Family Eyecare of Glendale
Address 6120 W. Bell Road,
85308 Glendale
Space (m2
) 530 m2

1514
Family Eyecare of Glendale Phoenix ZEISS RETAIL EXPERIENCE BOOK

1716
Rivoli Eyezone
Abu Dhabi
Facts
Location Abu Dhabi
Country UAE
Store Name Rivoli Eyezone
Address Al Wahda Mall
Opening Date October 2012
Space (m2
) 70 m2

1918
Baodao
Beijing
Facts
Location Beijing
Country China
Store Name Baodao
Address Beijing Dongdaqiao Road #9,
FangCaoDi Shopping Mall
Opening Date November 2012
Space (m2
) 175 m2

2120
H‘Ohlo
Sao Paulo
Facts
Location Sao Paulo
Country Brazil
Store Name H’Ohlo
Address Rua Abílio Soares 218
Opening Date February 2011
Space (m2
) 132 m2

2322
Mellins i Style
Johannesburg
Facts
Location Johannesburg
Country South Africa
Store Name Mellins i Style
Address Fourways Crossings Retail
Centre, Fourways, Johannesburg
Space (m2
) 304 m2

2524
Mellins i Style Johannesburg ZEISS RETAIL EXPERIENCE BOOK

2726
Ottica Bardelli
Milan
Facts
Location Milan
Country Italy
Store Name Ottica Bardelli
Address Via Foro Bonaparte 74
Space (m2
) 66 m2

2928
Sight Optometry
San Francisco
Facts
Location San Francisco, California
Country USA
Store Name Sight Optometry
Address 369 Castro Street,
94041 Mountain View
Space (m2
) 74 m2

3130
Sight Optometry San Francisco ZEISS RETAIL EXPERIENCE BOOK

3332
Rivoli Eyezone
Dubai
Facts
Location Dubai
Country UAE
Store Name Rivoli Eyezone
Address Festival City
Opening Date April 2013
Space (m2
) 96 m2

3534
Iso Optical
Seoul
Facts
Location Seoul
Country Korea
Store Name Iso Optical
Address 1691-8 Seocho-dong,
Seocho-gu
Opening Date January 2010
Space (m2
) 72 m2

3736
Optica Olhar de Prata
Lisbon
Facts
Location Lisbon
Country Portugal
Store Name Optica Olhar de Prata
Address Avenida Fontes Pereira
de Melo 21
Space (m2
) 130 m2

3938
Visionary Optics
New York
Facts
Location New York
Country USA
Store Name Visionary Optics
Address 123A 7th Avenue
Opening Date August 2010
Space (m2
) 37 m2

4140
Optik Stark
Aalen
Facts
Location Aalen
Country Germany
Store Name Optik Stark
Address Mittelbachstraße 15
Space (m2
) 150 m2

4342
Optik Stark Aalen ZEISS RETAIL EXPERIENCE BOOK

4544
Bo Shi
Shenzhen
Facts
Location Shenzhen
Country China
Store Name Bo Shi
Address
Shenzhen Futian District,
Xinwen Road 12
Opening Date August 2013
Space (m2
) 170 m2

4746
Maxoptical
Mazara del Vallo
Facts
Location Mazara del Vallo
Country Italy
Store Name Maxoptical
Address Piazza Mokarta 7
Opening Date December 2009
Space (m2
) 370 m2

4948
Maxoptical Mazara del Vallo ZEISS RETAIL EXPERIENCE BOOK

5150
Eger Optikk
Egersund
Facts
Location Egersund
Country Norway
Store Name Eger Optikk
Address Storgaten 33
Opening Date June 2010
Space (m2
) 144 m2

5352
Eger Optikk Egersund ZEISS RETAIL EXPERIENCE BOOK

5554
Brillengalerie Bolay & Bolay
Ulm
Facts
Location Ulm
Country Germany
Store Name Brillengalerie Bolay & Bolay
Address Platzgasse 15
Space (m2
) 220 m2

5756
Ottica Ricci
Siena
Facts
Location Siena
Country Italy
Store Name Ottica Ricci
Address Strada Massetana Romana 16
Opening Date December 2010
Space (m2
) 120 m2

5958
Ottica Ricci Siena ZEISS RETAIL EXPERIENCE BOOK

6160
Optiek Colette
Gent
Facts
Location Gent
Country Belgium
Store Name Optiek Colette
Address Koningin Elisabethlaan 76
Opening Date September 2012
Space (m2
) 59 m2

6362
Optik Breitenrain
Bern
Facts
Location Bern
Country Switzerland
Store Name Optik Breitenrain
Address Scheibenstrasse 16
Space (m2
) 59 m2

6564
Optik Breitenrain Bern ZEISS RETAIL EXPERIENCE BOOK

66
Red Dot Design Award Winner
Relaxed Vision Center Berlin Kurfüstendamm 40.
Christian Gauss Archiekt,
Max Wuppermann | Labor Weltenbau,
Elmar Gauggel | Labor Weltenbau,
Michael Ledermann | Brille 54
2013 BEST ARCHITECTS AWARD RELAXED VISION CENTER BERLIN, GERMANY
2013 RETAIL ME AWARD „MOST ADMIRED RETAILER OF THE YEAR - LUXURY“, DUBAI
2012 IF AWARD COMMUNICATION DESIGN KÄSTNER OPTIK STUTTGART, GERMANY
2012 STAIRCASE OF THE YEAR KÄSTNER OPTIK STUTTGART, GERMANY
2011 RED DOT AWARD COMMUNICATION DESIGN RELAXED VISION CENTER BERLIN, GERMANY
2011 DESIGNPREIS BUNDESREPUBLIK DEUTSCHLAND MAXOPTICAL MAZARA SICILY ITALY
2010 RED DOT AWARD PRODUCT DESIGN MAXOPTICAL MAZARA SICILY ITALY
2010 RED DOT AWARD PRODUCT DESIGN ZEISS BRAND AMBASSADORS
Honors
bestarchi
tects
13

ZEISS_RETAIL_EXPERIENCE_BOOK_FINAL0

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