Growth hacking presentation - using Google Analytics

1. Hacking with Google
Analytics
By Boris Gefter
Coltrane

2. What you can do with GA Coltrane

3. Example 1: Coffee Shop Coltrane

4. Ideal Customer Funnel / Journey Coltrane

5. Customer sees your shop Coltrane
See - https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce

6. Test to increase AOV via Coltrane
$10
offer

7. I want to know things about my Coltrane$10 offer
C = 4m + 3v + 2(i-f) – 2a
C = conversion
M = motivation
V = value prop
I = incentive
F = friction
A = anxiety
$10

8. I need the following to answer Coltrane
POS
Face
recognition
Purchase data
• Time of day
• Amount
• Payment type
• Items bought
• Quantities
Camera / shop data
• Conversion rate
• New vs repeat customers
• Demographic data
• Time in shop data
• Queue data
+ =
$10 offer
See - http://www.dailymail.co.uk/sciencetech/article-2187801/Were-watching-The-camera-recognise-Facebook-picture-
time-walk-shop.html

9. Event Set-Up In GA Coltrane

10. Reports & understanding –
custom reports
Coltrane$10 offer

11. Reports & understanding –
segments
Coltrane$10 offer

12. Reports & understanding –
standard reports & segments
Coltrane$10 offer

13. Reports & understanding –
standard reports & segments
Coltrane$10 offer

14. Reports & understanding –
API Explorer
Coltrane$10 offer
See - https://ga-dev-tools.appspot.com/query-explorer/

15. Ongoing queries could consider Coltrane
Google Sheets GA Spreadsheet Adins
Custom views

16. Is the $10 test even significant? Coltrane

17. Think about A/B/A testing Coltrane

18. Use results to test more things Coltrane
C = 4m + 3v + 2(i-f) – 2a
C = conversion
M = motivation
V = value prop
I = incentive
F = friction
A = anxiety
$10

19. Thanks!
By Boris Gefter
Coltrane