The desire to travel and explore has always been an essential part of human existence. What is changing though are travellers’ expectations of their experience on the road. So what does all this mean for tour operators and attraction providers trying to capture the attention of today’s travellers? Sit tight, and take a round-the-world trip with Booking Boss as we explore the top tourism and travel trends for 2016 - as predicted by Tourism Intelligence International. Find out more at http://www.bookingboss.com.

1. Paid vacation on the up
Some forward-thinking companies and start-ups in the US are
offering employees unlimited paid vacation. It’s predicted to have
a positive impact on many tourism-dependant economies - more
travellers means more money injected into local economies.
8
Sharing is caring
(and disrupting)
Uber.Airbnb. Couchsurfing.Tourism
is changing and the popularity of
peer-to-peer is on the rise.Travel
is now much more personal, with
local Uber drivers offering unique
tours to the coolest spots with great
customer service.Airbnb hosts
provide cheap accommodation and
insider tips for things to do in the
local area. It’s no longer the companies
with the biggest budgets that are
cashing in on tourism.
50+ males ready to rock
Men of a certain age (or MOCAS as coined by
Tourism Intelligence International) are a growing
market segment with changing expectations.
In 2016, the over-50s male market 47% are bored,
and ready for new experiences and things they
haven’t done before like spas and grooming on
holiday. Who’d have thought!
1
2
5
Boat leaves in 5 mins!
Destination A
Destination B
6
Chinese travellers on the move
With a whopping 130 million outbound trips
projected for 2016, tour operators need to pay
attention to the needs of the Chinese traveller.
Tourism Intelligence International says with only
5%
Gadgets enhancing experiences
From mirrors that show notifications and
suitcases fitted with GPS trackers, it’s no wonder
gadgets and gizmos are predicted to enhance
the traveller experience in 2016.
7
Your suitcase has
been located in Petra
Taking the road less travelled
Hipster Holidays are becoming a thing.This creative class of
travellers are heading to the less-travelled and more
creatively-focused ‘secondary cities’.The group, made up of
intellectuals and artists are heading to cities with a love of
creativity, craft beer, boutique shopping and quality coffee.
Watch out for the beards and top buns if that’s your city!
9
Personalised travel tailoring the journey
Geo-location tech paired with smart tech is going to change the tourism industry.
Apple Watch and TripAdvisor are already excelling at leading travellers to the best
local food haunts.The next step is personalised recommendations based on your
personal preferences. For example, notifications telling you when the next guided
bike tour is leaving to cross the Golden Gate Bridge.
10
It’s a family affair
Get ready for nan, mum and dad and the kids to all join
in on the fun. 40% of all active leisure travellers have
taken at least one multigenerational trip.This market
is getting ready to explode - with grannie’s cash and
77% of millennials researching and deciding what to
do, tour operators best get their offers online!
60%Consumers spend
4
Everything in real-time
We want it and we want it now. It’s not just Snaps
and Instagrams in 2016.
Travellers want to show off their experiences in
real-time with live-streaming apps like Periscope.
And their peers love it.
Pegged to revolutionise travel and tourism,
operators should consider marketing with new apps
to attract the modern-day traveller.
3
Mobile consumption reigns
This means social networking, working, playing games and,
of course, researching their next destination. Make sure your offerings
are mobile friendly, or risk losing a booking.
of their online time on their smartphones.
Book now
A round-the-world
trip to the latest
trends in tourism
The desire to travel and explore has always been an essential part of human existence.
What is changing though are travellers’ expectations of their experience on the road.
Unsurprisingly, many travel trends for 2016 go hand in hand with our ongoing infatuation with
technology. From gadgets that tell you when your flight is departing to geo-targeted personal
notifications advising you where to eat - technology is improving the life of modern nomads.
So what does all this mean for tour operators and attraction providers trying to capture the
attention of today’s travellers? Sit tight, and take a round-the-world trip with Booking Boss
as we explore the top tourism and travel trends for 2016 — as predicted by Tourism Intelligence
International.
BROOKLYN
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Booking Boss is an all-inclusive online booking system that
helps you grow your tour and activity business.
U B E R
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of the 1.3 billion population having a passport,
the future potential from this market is astronomical.