2. When the sleepy, small town
of Sturgis, South Dakota
Comes Alive...
More than 500,000 motorcycle enthusiast
descend on the Black Hills town to
celebrate one of the largest Bike Fests
held in the world
For the weeklong event that
Sturgis has hosted since 1938
This Motorcycle Bash being
the 75th Anniversary
This 75th Commemorative Edition is a
coffee-table quality publication
Contains all types of need-to-know
information to satisfy the
motorcycle enthusiast for
everything Sturgis
CUSTOM BIKE BUILDERS EXHIBITS
WORLD CLASS CONCERTS
HISTORIC JACKPINE GYPSIES RACING
SCENIC NATIONAL TREASURES
Devils Tower National Monument
Mount Rushmore National Park
Custer State Park
Event: August 3 ~ 9, 2015
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3. DEMOGRAPHICS
Bike Fans from around the world travel to Sturgis to
participate in the Motorcycle Rally. Although a large
and diverse group, they have more in common than
what they ride.
AGE: 31-50 Years
GENDER: 71% male; 28% Female
MARITAL STATUS: 58% Married; 31% Single
AVERAGE ANNUAL HOUSEHOLD INCOME: $40,000 to
$50,000
EDUCATION: 52% Graduated from a University or has
taken college level courses; 7% had post graduate
work.
WHERE THEY HAIL FROM: The Rally draws motorcy-
cle enthusiast from every region of the U.S. and 10
foreign countries.
LENGTH OF STAY IN STURGIS DURING RALLY: Only 12%
of participants are local; 39% stay 3-5 nights; 22% stay
3-9 nights
NUMBER OF TIMES ATTENDED RALLY: Motorcycle en-
thusiasts who attend the Sturgis Motorcycle Rally are
loyal as 42% had attended the Rally 10 to 30 times.
The Rally continues to draw new fans; however, as
19% were attending for the first time.
*Statistics from 1995 study conducted be center of
business and tourism at Black Hills State University,
South Dakota
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