2. Orb
● A once-a-month subscription box for tween girls that include organic
makeup products and accessories.
● A supplemental app is also available with the product
4. Cosmetic Industry Background
● The cosmetic industry is one of the most
competitive industries
● However, it is one of the highest grossing
industries.
● In the overall health and beauty care market,
makeup margins tend to be the highest (as much
as 38%), followed by skin care (as much as 35%).
● Increased interest particularly in the United States
and Europe and worldwide sales were $9 billion
and projected to be $14 billion by 2015.
5. Subscription Industry Background
● The subscription industry is very lucrative
● Often good value for the price spent
● People are looking for an average value of about double compared to what
they paid.
● Beneficial for small businesses as a focus is placed on building a customer
base.
6. Company Background
● Identity Green is an eco-friendly
company
● Orb will come into existence on
November 27, 2015.
● Headquartered in San Antonio, Texas.
● Four management members of the
company for now.
7. S.W.O.T Analysis
Strengths
● Marketing
● Company Image
● Available Technology
Weaknesses
● Financial Resources
● Production Costs
Opportunities
● Component lifestyle
● Social Media
● Ethnic Markets
● Purchasing Power
Threats
● Competition
● Consumer Privacy
8. iBbeautiful
● Most popular kids beauty product on
mysubscriptionaddiction.com
● $20 a month, $28 a month for a t-shirt
package deal
● Same price for all subscriptions
● Biggest competitor
9. LYFNow
● Main theme of loving yourself
● $29 a month, free month if you subscribe
for a year
● Targeted to ages 13 and up
10. Posh Pak
● Three different boxes for different ages
● $29 a month
● Healthy/beauty products, school supplies,
fashion accessories, technology
11. The Boodle Box
● “Fashionistas in Training”
● $25 a month
● No free shipping on some of the
subscription options
13. Product
● All-natural, all organic ingredients
● One key ingredient comes from ylang-ylang
● Found in our skin care products
● Within the Orb, you could receive items such
as hair chalk, nail polish, lipstick, scarves
● Housed in a spherical shape container
14. Product
● No warranty
● Return policy of 10 days with a cancellation of
subscription
● Value of Orb is excellent compared to others
18. Place
● San Antonio, Texas
● Packaging
● Shipment
● Damage & Replacements
● Future Locations
19. Promotion
● Digital advertising will be the most effective way to reach tween girls
● Online banners for YouTube & social media websites
● Marketing to parents
● Social media marketing
● Glitz marketing
