Simple tips to drive more traffic to your local business. Follow these seven simple tips to help get more people in the door and more sales in the till.

1. 7 Things You Can Do In the
Next 7 Days To Get More
Customers Into Your Business
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2. Offer free Wi-Fi to your customers.
Many of them want to be able to connect to the
Internet, and appreciate free wireless Internet. In fact,
for some people whether or not a business offers Wi-Fi
will determine whether or not they frequent the place.
If you are in the food service industry or have a
business where customers need to wait, investing in
Wi-Fi and advertising that it is available will
definitely bring more people in.
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3. Ensure that your business is registered on
Google Maps.
This will help potential customers find you because
more and more of us are going to our smartphone first
when we are looking for a business.
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4. Encourage “Check-In” via Facebook Places
and/or Foursquare.
Offer a special to those who check in. It could be a fun
promotional item, a free appetizer or dessert, or a small
discount. When locals use check-in features of social media,
they are promoting your
business for you to their
contacts, even if they say
nothing. Make sure you have
claimed your Facebook place
existence, so you can add
important information like hours
of operation, address, contact
information and a picture.
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5. Place something that catches the eye outside
your door.
Try a bunch of colorful helium balloons, a red carpet, a
portable sign, pennants, etc.
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6. Reach out to community groups
and offer your support.
Fundraisers where you give a portion of your sales directly
back to schools and other charities that have a spirit day at
your location are incredibly popular. Provide groups with
flyers containing details of the offer.
Customers who are coming to support
the fundraiser should either mention
it or show the flyer, so you can keep
track of the business being generated
by the partnership.
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7. Offer helpful communications with your customers.
Most businesses communicate with their customers in a
variety of ways (and if you don’t, you should!). Whether you
have a blog, Facebook, a newsletter,
Twitter, or some other platform
you regularly use, pay close attention to
what you are putting out there. Only adding
content encouraging people to buy will be
ignored, but information that is actually
helpful will get noticed and appreciated.
Share the best day/time of day to come to your
establish ment. Talk about menu changes,
especially ones that are locally sourced, healthier, gluten-
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8. Encourage referrals.
There is nothing better than referrals for any business.
Create a promotion, in which new customers who mention
who they have been referred by someone earn a freebie for
themselves and for the referrer. Word
of mouth is gold.
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