2. Problem Statement
• There is a growing need for home automation and safety solutions to ensure the
safety and convenience of homeowners. Many homeowners have busy lifestyles
and want to be able to manage their homes remotely, ensuring that their homes
are secure and energy-efficient while saving time and effort. Additionally,
traditional home security systems can be expensive and difficult to install and
maintain, creating a need for more accessible and user-friendly solutions.
• Therefore, there is a need for a home automation and safety start-up that
provides affordable and easy-to-use solutions to make homes more secure,
energy-efficient, and convenient for homeowners. The start-up should offer easy-
to-install and maintain systems that can be controlled remotely, and provide
users with real-time alerts and notifications to keep them informed about the
safety and security of their homes.
3. Our Idea
• Our idea is to provide affordable and easy-to-use solutions to make
homes more secure, energy-efficient, and convenient for
homeowners. The start-up should offer easy-to-install and maintain
systems that can be controlled remotely, and provide users with real-
time alerts and notifications to keep them informed about the safety
and security of their homes.
4. Features of Product
• Monitoring and Remotely controlling the state of electrical appliance.
• Detection of Gas leakage, and alerting about the same.
• Person recognition at the Entrance, and only let allowed persons in, which can also be remotely
controlled in case of a new person.
• Emergency response: The startup could offer emergency response services that automatically
notify emergency services in case of an emergency. This feature would provide an additional layer
of safety for users and could be particularly beneficial for elderly users or users with medical
conditions
5. Market Segmentation
• Two products - 1. Normal Pack -Middle Class
• 2. Premium Pack -Richer segment
• To cater to the middle-class segment, you can launch a more affordable home automation and
safety solution that includes basic features such as smart lighting, security cameras, and motion
sensors. This product could be priced at a lower cost and be marketed towards price-sensitive
consumers who are looking for a more budget-friendly solution.
• For the richer segment, you can launch a more high-end and feature-rich home automation and
safety solution that includes advanced features such as voice control, facial recognition, and
energy management. This product could be priced at a higher cost and marketed towards
consumers who are willing to pay more for the convenience and luxury that comes with a high-
end home automation and safety system
6. Target Market
• Young tech-savvy homeowners: This segment consists of younger homeowners who are interested in the latest technologies and
gadgets. They are likely to be early adopters of home automation and safety solutions and are willing to invest in high-end
products that offer advanced features
• Elderly and disabled individuals: This segment consists of elderly and disabled individuals who may have limited mobility or other
health issues that make it difficult for them to perform certain tasks. They are likely to be interested in home automation and
safety solutions that can make their homes more accessible and convenient.
• Families with young children: This segment consists of families with young children who are concerned about the safety and
security of their homes. They are likely to be interested in home automation and safety solutions that can help them monitor their
homes and keep their children safe.
• Busy professionals: This segment consists of busy professionals who may not have the time or energy to perform household tasks
such as cleaning and cooking. They are likely to be interested in home automation and safety solutions that can help them
automate these tasks and free up their time.
8. Competetive Analysis
• Established players: The Indian market for home automation and safety solutions
is dominated by established players such as Honeywell, Bosch, Schneider Electric,
and Siemens. These companies have extensive experience in the industry,
established distribution channels, and significant financial resources.
• Emerging players: There are also several emerging players in the Indian market,
such as Wink, Wemo, and Nest, which are offering innovative and affordable
home automation and safety solutions.
• Local players: There are several local players in the Indian market, such as Inoho,
Silvan Innovation Labs, and Zicom Electronic Security Systems, which are catering
to the unique needs of the Indian market.
