How to find the absolute perfect niche for your business - And actually enjoy what you do for a living!

1. BETWEEN 'X' & 'Y' IS YOUR
MOUNTAIN TO OWN
BETWEEN 'X' & 'Y' IS YOUR
MOUNTAIN TO OWN
HOW TO FIND THE ABSOLUTE PERFECT NICHE FOR YOUR BUSINESS

2. 10,000 HOURS TO
BECOME A MASTER?
It has often been claimed
that to become truly great - a
master of something - you
must spend around 10,000
hours in practise… Then you
will become a master.
There is certainly no denying
that some of the world’s
greatest athletes honed their
skills through many, many
years of dedication.
I M A G E - F O R B E S
I M A G E - P L AY B U Z Z
Tiger
Woods
Michael
Jordan

3. 1 3 . 7 Y E A R S T O
B E C O M E A G O L F
MASTER? NO THANKS!
So according to this really
nifty website that I found
(www.10000hourscalculator.com)
if I want to become a golf
master, and it takes 10,000 hours
to master something - I would
need to practice for 2 hours a
day, every-single-day for 13.7
years, before I can claim the
10,000 hour 'Master' title.

4. SO… I DON’T REALLY
HAVE 13.7 YEARS TO
WORK OUT MY LIFE…
No need to panic.
We have a solution.
According to Occam’s Razor, "Entities must
not be multiplied beyond necessity."
Put more plainly, "The simplest answer is
usually correct."

5. T O S I M P L I F Y -
1 0 , 0 0 0 I S J U S T
100 X 100
Often, the best way to tackle
a large project, is to break it
down into more easily
digested 'bite-sized pieces'.
So if we break 10,000 down
into 100 time by 100,
suddenly it seems WAY less
daunting.
Just to be clear, this is
what 10,000 looks like
compared to 100.

6. THE POWER OF
M AT H E M AT I C S
The square root of 10,000 is
100.
That is to say, 100 times by
100 gives you 10,000 as its
answer.
This is of course still a huge
amount of work…
So let’s look at this from a
different angle

7. C R O S S - S E C T I O N
OF TWO PATHWAYS
What if we took two paths -
one his your career skills, the
other is your hobby/passion -
overlaid them at an angle,
and looked at the
intersection?
So instead of trying to be a
10,000 hour master of one
thing - you are the master of
a much more detail niche.
Path
X
Path
Y
Sweet
Spot
Path X - Career Skills
Path Y - Hobby or passion

8. F O R E X A M P L E
Korean speaking
tour guide
Luxury Golf Tours
For Korean Women
Lover of all things
'cowboy’ related
Bespoke Websites
for Equine Industry
Website
designer
Back-packed
through 32
countries
Social Media
Consultant for
Tourism Industry
Social media
addict
Path Y
Hobby or Passion
Path X
Career Skills
Your Mountain
Female golfer

9. "LOVE ME OR HATE ME…
JUST DON’T IGNORE ME!"
A common marketing tactic
is to create a 'polarising'
campaign that is created to
cause a division.
This sort of campaign is
designed to solidify those
who love you, and cut off
those who will probably
never buy for you anyway.
How do you think Trump got
in?
I M A G E - W I K I P E D I A
Half the country can’t stand him,
the other half are so swayed by
his very polarising personality,
that he now resides in the White
House.

10. D O N ’ T J U S T B E N I C H E ,
B E ' U LT R A N I C H E '
Let’s take the website industry
as a further example.
If I just made websites for
anyone who wanted one…
Thats a BIG niche, and it might
be hard to find loyal clients.
But what if I ONLY did websites
for fitness gyms? What if I
become 'THE' go-to guy for
gym owner who need a
website?
Personal
Hobbies
Tourism
Hospitality
Entertainment
Sports
Small Business
Proffesional
People Who Need A New Website

11. THAT’S HOW YOU BECOME THE KING
OF YOUR OWN MOUNTAIN

12. Just to be transparent, when
I use the idea of becoming
'King of your Mountain' - this
is not my idea…
Sam Ovens, a New Zealand
born Entrepreneur, was the
man who taught me this
lesson.
I am merely passing on the
thoughts of another.
CREDIT WHERE
CREDIT IS DUE

13. TAKING IT TO
HEART
So it was that a few years back,
when I started a digital
marketing agency, I spent the
first few months struggling to
find my identity.
I offered a whole bunch of
services (many of which I didn’t
like doing) to almost anyone
who would take them.
I tried helping dentist, lawyers,
financial planners and even
plastic surgeons.
Generalist
Trying to do a little bit of everything
for any sort of client, in any industry.

14. TAKING IT TO
HEART -pt.2
That was about the time I
read Sam’s article about
creating your own mountain
to become king of.
I thought about my passion
for travel/tourism and my
desire to truly help people.
So now - I offer PPC for Tour
Operators.
And that is all I do.
Specialist
Doing just one specific thing, for
one very specific type of client.

15. O W N I N G O U R
M O U N TA I N
PPC for Tour Operators
This is our mountain.
We may not be the best digital
marketers in the world.
And we may not be the best
tourism consultants in the
world.
But our goal is to be the best
at 'PPC for Tour Operators' in
the world.

16. SO WHAT WILL YOUR MOUNTAIN BE?