Summit Marketing - Case Study - July 2015
•
1 like•317 views
A study done on one of our clients shows a 10x ROI
Recommended
Recommended
More Related Content
Similar to Summit Marketing - Case Study - July 2015
Similar to Summit Marketing - Case Study - July 2015 (20)
Recently uploaded
Recently uploaded (20)
Summit Marketing - Case Study - July 2015
- 1. 123 Grove Ave. Suite 208 Cedarhurst, NY 11516 646-‐780-‐8125 Summit Marketing Inc. Case Study Company: Small-‐cap company in bio tech sector, with a market cap of $100 million, trading under $1.00 per share, with approximately 500 shareholders and low volume. Company had a solid pipeline with promising assets but was lacking exposure. Objective: This small cap OTCBB Company retained Summit Marketing to generate and execute a comprehensive investor awareness campaign. Strategy: Summit Marketing had a multi faceted approach, which included: • Creating Social Media profiles on all major platforms on behalf of the company • Management of all Social Media platforms • Seeking out all current investors and onboarding to Social Media platforms. • Generate compelling content on behalf of company and CEO. • Circulate above-‐mentioned content using corporate Social Media Profiles. • Engaging discussion with users in order to create positive sentiment.
- 2. 123 Grove Ave. Suite 208 Cedarhurst, NY 11516 646-‐780-‐8125 Six Month Results/ROI: Stock price and liquidity statistics: Prior to engagement the company’s shares were trading an average of 1000 shares per day and the price range was 70-‐80 cents per share. During the course of the campaign there were no major positive or negative news events. 0 1000 2000 3000 4000 5000 6000 7000 Chart Title Prior to engagement Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Prior to engage ment Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Twitter Followers 0 136 303 511 786 934 1178 Facebook 0 431 1298 2134 4278 5098 6033 Linkedin 0 41 101 198 356 507 694 Total Retail Shareholders (100 shares and up) 512 675 708 843 902 1287 1453 Total Accumulative CEO blog posts 0 4 8 12 16 20 24 Total Shareholder Onboard % 0 46 62 71 76 82 89
- 3. 123 Grove Ave. Suite 208 Cedarhurst, NY 11516 646-‐780-‐8125 Month Price appreciation % Liquidity increase % 1 4 11 2 5 31 3 6 46 4 2 64 5 3 68 6 5 72 Subtotals 25 292 Conclusion: The campaign was highly successful in attracting the overwhelming majority of current shareholders to onboard the corporate Social Profiles. Once on-‐boarded the company leveraged these profiles to engage with these shareholders and seek out new potential shareholders as well. During this engagement period we increased the shareholder base by more than 100%. Additionally, the company leveraged Social Media outlets to release corporate messages including CEO blogs. These posts were highly engaged and created very positive sentiment as well as a thriving digital community. The results show that investors are more likely to increase their stake in the company in some cases by 100% when properly engaged. These investors are also more likely to weather a “bad storm” when company has headwinds. Most importantly we found that this strategy has been highly successful in recruiting new shareholders from companies in similar sectors. All of these shareholders are categorized as long term holders. To learn more about leveraging Social Media to engage with your shareholders give us a call. Our demo will take less than 15 minutes. Bill Stuart Chief Marketing Officer 646 780 8126