2. –
Information, data and drawings embodied in this
business plan are strictly confidential and are
supplied on the understanding that they will be held
confidentially and not disclosed to third parties
without the prior written consent of the proprietors
of William Mullin and Mulford LLC
Disclaimer
3. –
™ The mission of Mulford LLC is to educate and
empower families and working professionals with
the ability to prepare and have access to healthful,
sustainable meals via training classes or personal
chef services. The path to health is paved with good
nutrition and with good health anything is possible!
Mission Statement
4. –
™ Created by William Mullin and based in Broomfield,
Colorado; Mulford LLC plans to offer personal chef
services, nutrition classes and catering. With an emphasis
on proper nutrition and sustainable farm to table ideals,
Mulford LLC is dedicated to offering proper and
outstanding food service and education. With multi-
faceted service offerings, Mulford LLC ensures a strong
business model and many choices for inquiring client.
™ Mulford LLC was established in April 2015.
™ Owner and operator William Mullin has 30 years of
experience in food service including education from the
Escoffier School of Culinary and Pastry Arts.
About
5. –
Mulford LLC has a business model that allows for multiple
revenue generators including catering, classes and personal
chef services. These can all be run from one free-standing
location in either a rental apartment with a chef kitchen or a
sizeable 5 bedroom house in which cooking classes can be
held, catering events can be prepared and overall food
preparation can take place. The emphasis in all services will
be that of proper nutrition and sustainable farm to table
practices. All business practices will be managed by owner
William Mullin who has vast experience managing kitchens
and 30 years in the food industry.
Business Model
6. –™ Notes: Revenue will include going full-time by year
3 and the utilization of State and Federal Grants for
nutrition classes
Projected Earnings
0
100,000
200,000
300,000
400,000
year 1 year 2 year 3
Projected 3 year Revenue
7. –™ Cost Estimate for 50 Guest
™ Appetizers @ $15.00 per person……………………………………. $750.00
™ Dinner @$37.00 per person:…………………………………….……$1,850.00
™ Dessert @ $7.50 per person:…………...................................................$375.00
™ Wine, 15 bottles white, 15 bottles red, @ $12.00 per person:……..$360.00
™ Other beverages @ $3.50 per person:…………………………………$175.00
™ Dinnerware, flatware, water glasses, wine glasses, coffee
™ Cups/saucers @ $12.00 per person:……………………………………$600.00
™ Tables and chairs @ %5.00 per person:……………………………….$250.00
™ Tablecloths and napkins @ $3.50 per person:……………………….$175.00
™ Flowers 8 @ $20.00:……………………………………………………….$160.00
™ Servers and Kitchen help
™ 1 bartender @ $20.00/hr. for 7 hours ……………………………$140.00
™ 1 bar assistant @ $18.00/hr. for 7 hours………………………. $126.00
™ 4 waiters @ 20.00/hr. for 7 hours………………………………$560.00
™ 2 Chefs @ $25.00/hr. for 7 hours……………………………$350.00
1 Kitchen Assistant @ $18.00/hr. for 7 hours……….………..$126.00
™ Subtotal: ……………………………………………………..$6,417.00
™ 15% F&B charge……………………………………………………..…… $962.55
™ Subtotal: ……………………………………………………$7,379.55
™ 8.25% sales tax:…………………………………………………………..$608.8
™ Estimated Total:…………………………………..$7,988.36
Catering Example Bid
On a typical catering
job, Mulford LLC
makes a 70% profit.
On a one day job like
this, we can earn an
expected $5,591.85
8. –
™ Business Income :
™ Catering job costs usually total about 30% with a 70% profit
(as shown last slide)
™ Personal chef services are $25.00 per plate/per person. (IE: a
family of four for one week/ 3 meals a day can total $700 for a
few hours of time spent preparing food)
™ Personal Chef services for special diets can be $30.00 to $40.00
(IE: the same family of four 3 meals a day/ 1 week can be
$1,120)
™ Education classes are currently held at a cost of $175 per
participant for 4 hours. Multiple people can attend at one
time
Revenue Generation
9. –
™ Mulford LLC, in business since April 2015 is currently seeking an
investment of $100k for a larger location for growth and added culinary-
related services.
™ The investment will cover:
– $2000./mo rent on place to teach, storage, etc.
– Equipment, teaching tools.
– office in house
– catering inventory, etc.
– Marketing services:
™ Web page, Thumbtack resources, etc
™ From Mulford LLC the investor can expect 2 payments of $50,000 every six
months within the first year. Monthly income reports will also be
provided. The investor can also be entitled to a percentage stake within the
business to be discussed.
Investor Offering
10. –
™ Currently Mulford LLC gains a majority of client via
online services such as Thumbtack and also thrives
on referrals and word of mouth
– A referral program will be set in place
™ In the future, Mulford LLC will rely on a newly built
website with a lead generation form
™ Marketing material including menus, flyers, business
cards for all managing staff
Marketing Strategy
11. –
™ For more information about how to be involved in
the deliciously exciting start-up, please contact:
™ William Mullin
™ wmmullin57@gmail.com
™ 720-690-4240
Contact
Thank youFor yourConsideration!!
