Prasoon Joshi is an Indian lyricist, screenwriter, poet, and marketer who serves as the CEO of McCann World group India. He has received several awards for his lyrical work in Bollywood films, including three Filmfare Awards and two National Film Awards. In addition to his work in film, Joshi creates advertising campaigns and jingles for brands in India. He was appointed to the position of Chairman of the Central Board of Film Certification in 2017.

13. Prasoon Joshi (born 16 September 1971) is
an Indian lyricist, screenwriter, poet and marketer. He is the CEO of
McCann World group India and Chairman (Asia Pacific), a subsidiary of
the global marketing firm McCann Erickson. He has been appointed as
the Chairperson of the Central Board of Film Certification on 11 August
2017.
Prasoon has received the Filmfare Best Lyricist Award three times, in
2007 and 2008 and again in 2014 for the Hindi movie Bhaag Milkha
Bhaag. He has also received the National Film Award for Best
Lyrics twice, for his work in Taare Zameen Par (2007),
and Chittagong (2013). He was awarded Padma Shri by
the Government of India in 2015, for his contributions towards the field
of Arts, Literature and Advertising.
( CEO MCCANN WORLDWIDE INDIA)

14. Prasoon started his career with Ogilvy & Mather in Delhi. In just 10
years, he was appointed the Executive Creative Director of the
Mumbai office. In early 2002, he joined McCann-Erickson as
Executive Vice-President and National Creative Director. By 2006, he
was the Regional Creative Director for South and South East Asia. In
December 2006 he was promoted to Executive Chairman for
McCann World group India and Regional Creative Director for Asia
Pacific.
Joshi created advertising campaigns for NDTV India (Sach dikhate
hain hum), Saffola (Abhi to main jawan hoon) LG, Alpenliebe,
Chlormint, and the Cannes-winning Thanda matlab Coca-
Cola campaign with Aamir Khan. His Happydent television
commercial was one of the biggest hit.
He also wrote the lyrics for CNN IBN's advertising jingle "India
Rising" and Coke's Ummeed wali dhoop.