1. Bernardo Jaramillo
(214) 505-7370 nardo007@sbcglobal.net
A successful career in directing cutting-edge, creative marketing and training productions for one of the
nation's largest apparel and home furnishing retailers. Numerous achievements in award-winning film
and video productions - recognized with various Telly awards. Proven record of excellence in television
production for shows in small and large venues. Bilingual speaker, with areas of expertise in: Planning,
Directing, Equipment Operations and Staff Leadership.
TECHNICAL SKILLS
Grass ValleySwitchers, RossSwitchers, IkegamiCamerasandbase stations,Sonycamerasandbase
stations,PanasonicVaricams ( Tape basedandP-2) , SonyF55 camera,ChyronGraphic workstations,
Telescriptprompters,Euphonixaudioconsoles,sound devicesremote audiomixers andvariousother
gear.
TECHNICAL EQUIPMENT TRAINER
Grass ValleySwitchers,CameraBase Stations(Ikegami,Sony),ChyronGraphicSystems,Telescript
Telepromptersystems.
PROFESSIONAL EXPERIENCE
Creative Manager, JCPenneyCorporation,Plano,Texas 2007 – 2016
 Directedtrainingvideosforover100,000 employees inallretail divisions.Trainingvideoscovering
customer and product knowledge and management led to a 20% increase in sales for Sephora
Division and achieved a savings of $70Min loss prevention at company stores.
 Directedtrade showsfor the SalonDivisionincludingcoordinatingmodels,settinguppreproom
and directing artistic directors.
 Managed design, lighting and direction for “live” weekly senior leadership shows and monthly
CEO address, broadcasted to all stores.
 Developed, trained and managed a production staff of 10 people.
Senior OperationSpecialist 1985 – 2006
 Directed operations and managed studio team for high profile and critical internal senior
leadership productions.
 Managed studio equipment, staff andoperatedTV control room gear.In Charge of remote room
gearwhichincludes:PanasonicVaricams,Mole Richardson lighting,Kino-Flolights,SachtlerVideo
heads and vinten sticks, along with audio support gear.
OTHER PROFESSIONAL EXPERIENCE
Freelance,Sole Proprietorship 2000 – Present
Directorortechnical directorforanumberof sportsincludingfootball,baseball,soccerandbaseball. Also
directedmiscellaneous commercial events includingfashionshows, corporate shows and award shows.
 JWP (Jeff Watts Productions), Dallas Texas - 2010 – Present
 Planet Productions, Dallas Texas - 2000 – Present
EDUCATION
 Adelphi University, Long Island, New York
 Rockport International Film and TV Workshops
 Member of NAB (National Association of Broadcasters)