Virtual digital assistants and online chatbots are two of the most influential tech innovations that we interact with daily in our personal and professional lives. Here we define what they are and provide some great examples of how they are used today.

1. 7+ Amazing Examples Of
Online Chatbots And Virtual Digital
Assistants In Practice

2. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
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IntroductionIntroduction
Two of the most influential tech innovations that rocketed into our daily lives in
the last several years are virtual digital assistants and online chatbots. These AI-
driven tools are already impacting the way people live and how companies
interact with their customers in just about every industry. It is expected that the
market for digital assistants and chatbots will reach more than $7.7 billion by
2025 with 1 billion active users. After sharing a quick definition of virtual digital
assistants and chatbots, we’ll review how this technology is used today.
7+ Amazing Examples Of Online Chatbots And
Virtual Digital Assistants In Practice

3. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
What Are Virtual Digital Assistants?
Virtual digital assistants can understand spoken language commands and can complete
tasks for people through a combination of user input, location awareness and by
accessing online information. While virtual digital assistants such as Alexa and Siri started
as modern conveniences to inquire about the weather, traffic reports, latest news and get
directions, advances in natural language processing, personalization, and access to a
tremendous amount of data have helped virtual digital assistants become powerful
marketing and customer service tools.
They are also able to do many things a human assistant can do such as taking dictation,
managing schedules, reading emails aloud and placing phone calls. There are many virtual
digital assistants on the market today, but Amazon’s Alexa, Google Now, Microsoft’s
Cortana and Apple’s Siri are all virtual digital assistants you may have heard of.

4. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
What Are Virtual Digital Assistants?
Because virtual digital assistants respond to voice commands, you can use them hands-
free such as when you’re driving down the road. The only learning curve required is to
learn to speak, so virtual digital assistants are easy to use and great for children and even
the most tech-challenged among us. According to research, 62% of those who use voice-
activated digital assistants plan to buy something through their smart speaker devices
within the next month.
In the case of U.K. retailer Marks & Spencer, a virtual assistant translates into good
business. The company’s virtual assistant has saved it an estimated $2.5 million in sales
since it was added to the website. The virtual assistant helps customers troubleshoot
discount codes, the loyalty program and solving almost 70% of other customer issues
without needing human intervention.

5. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
What Are Online Chatbots?
Chatbots are very similar to virtual digital assistants, but they are often referred to as
"conversational agents" because they are meant to interact and converse with real people
through either web-based applications or standalone apps through a chat interface.
Part of the explosive growth of chatbots is due to the access to user-friendly tools that
make it easier to create a chatbot for any business, not just those with access to tech
gurus.
Chatbots can understand text due to natural language processing and then use algorithms
to process the text to determine an appropriate response. Today, the technology is so
good that in many cases it can be challenging to know if you're interacting with a bot or a
human.
As natural language processing becomes better at understanding the nuances of human
language, chatbots will continue to improve. Chatbots are used heavily in customer
service, marketing, and sales, but there are use cases for just about any business or area of
expertise.

6. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
The Many Uses Of Chatbots
Since chatbots have proven enormously successful (achieving a click-through rate of up to
60%), bots are becoming ubiquitous. Here are a few examples that range from fun to
extremely useful:
• Marvel: Comic fans love the opportunity to chat with Spiderman and get immersed in
the Marvel Universe through its chatbot.
• Insomnobot 3000: If you’re an insomniac who is wide awake and bored while the rest
of the world sleeps, this bot can keep you company.
• Hipmunk: Travel-planners looking to book flights, hotels, rental cars or travel packages
often deal with Hipmunk’s Hello chatbots to plan their trips. It uses the visitor’s location
to send deals specific to their area right to their Facebook Messenger app.
• Whole Foods: Through its chatbot on Facebook Messenger, Whole Foods gives its
customers recipes and cooking inspiration. The bot can even understand emojis!

7. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
The Many Uses Of Chatbots
• Woebot: This downloadable chatbot is a robotic therapist for those who need mental
health support. While it is not intended to replace a licensed therapist, it can help
people stay on track with their self-care.
• HealthTap: This chatbot responds to users' medical questions, concerns, symptoms,
and histories. If the chatbot is unable to respond with sufficient information, the user
can get answers from one of the 10,000 physicians who can provide answers.
• U-Report: UNICEF deploys its bot to take surveys about pressing social issues which
can guide the organization’s policy recommendations. While this chatbot’s functions
may seem limited, it was able to make a huge impact when a survey found that 86% of
13,000 Liberian children polled responded they had been coerced to have sex by their
teachers in exchange for better grades. With this information, UNICEF and the Liberian
Minister of Education took action.

8. © 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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