4. Capital Suppliers/Investors
Debt Mezzanine Equity
Asset-BasedLending
Leasing
TradeFinancing
Cash-FlowLending
WorkingCapital
Unsecured/JuniorLoans
SHARE
Revenue-BasedInvesting
ProfitShare/Demand
Dividend
RedeemableEquity
SAFE
ConvertibleNotes
Shares
Capital Structures*
Lower Risk Higher Risk High Risk
*From the Collaborative for Frontier Finance, The Missing Middles: Segmenting Enterprises to Better Understand Their Financial Needs, 2018
Grants
Grants
LoanLossGuarantees
Low Risk
5. Capital Suppliers/Investors
Debt Mezzanine Equity
Forgiveness
Termpayments(interest,
principal,balloon)
Refinancing
RedeemableEquity
Tradesale/M&A
IPO
MandatoryDividends
Exit Structures*
Grants
MoreGrants
Conversiontofor-profit
model
*Adapted From the FLII Masterclass on Structured Exits (Transform Finance, Candide Group, IDB Lab, Adobe Capital, EcoEnterprises, Acumen Fund), 2019
6. Capital Suppliers/Investors
Decision-Making Processes*
Data-Driven (Capital-as-a-Service)
Internal Decision-Making
Investment Committees
Pitch Competitions
Peer Review
Crowdfunding
*From Village Capital, Capital Evolving: Alternative Investment Strategies to Drive Inclusive Innovation, 2018
7. Capital Seekers/Businesses
Business Profiles*
High Growth: Disruptive business models, large
markets, high growth, fast scale, high risk
*Adapted from From the Collaborative for Frontier Finance, The Missing Middles: Segmenting Enterprises to Better Understand Their Financial Needs, 2018
Niche: Innovative products & services, niche
markets / customer segments, steady to high
growth
Dynamic: Established industries & sectors,
existing products, proven business models,
steady growth
Livelihood: Opportunity-drive, family-run, highly
localized, limited growth
Category pioneers: disruptive products &
services, new / large markets, variable growth &
scale
9. Questions to consider:
Categories
● What categories are missing?
● What categories are unclear?
● What categories could be combined?
● What other types of spectrums, beyond risk (Slide
4) or growth (Slide 8), could be used to map
structures?
● What other aspects of capital seeking or capital
supplying could be useful here?
11. Mapping A User Journey
Business
Characteristics
Growth Profile
Business Model
Target
Capital
Utility
Growth
Strategic
Seasonal
Capital
Characteristics
Capital Structures
Exit Structures
Decision-making
Investor Types
Capital Sources
Risk / Return
profile
12. Mapping A User Journey
Business
Characteristics
Growth Profile
Business Model
Target
Capital
Utility
Growth
Strategic
Seasonal
Capital
Characteristics
Capital
Structures
Exit Structures
Decision-making
Investor Types
Capital Sources
Risk / Return
profile
13. Mapping A User Journey
Business
Characteristics
Growth Profile
Business Model
Target
Capital
Utility
Growth
Strategic
Seasonal
Capital
Characteristics
Capital
Structures
Exit Structures
Decision-making
Investor Types
Capital Sources
Risk / Return
profile
14. Questions to consider:
Mapping
● What categories are relevant to creating an
actionable user journey?
● How can categories be appropriately grouped?
● Which growth profiles or business models for a
company can map to which capital structures or
sources?
● How can classifications on the capital side be
mapped to each other?
● What additional information would be helpful to
transform this taxonomy into a user journey?
Editor's Notes
Clunky attempt at trying to capture the many-to-many matching between founders and investors (the two sides of the market), with the lines indicating the multiple options of combinations. Idea is to vault from the taxonomy to user journey in a tool for matching founders with investors, given the different business, funding, and capital characteristics we are surfacing.
Clunky attempt at trying to capture the many-to-many matching between founders and investors (the two sides of the market), with the lines indicating the multiple options of combinations. Idea is to vault from the taxonomy to user journey in a tool for matching founders with investors, given the different business, funding, and capital characteristics we are surfacing.
Clunky attempt at trying to capture the many-to-many matching between founders and investors (the two sides of the market), with the lines indicating the multiple options of combinations. Idea is to vault from the taxonomy to user journey in a tool for matching founders with investors, given the different business, funding, and capital characteristics we are surfacing.