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Practical tips & tricks to drive ROI and save time - full version

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Covering not only SEO, but PPC as well as smart ways of doing the often long and laborious manual tasks to drive business level changes that can scale

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Practical tips & tricks to drive ROI and save time - full version

  1. 1. Practical eCommerce Tips To Drive Up ROI & Save Time Ben Barker // Optus Digital @Ben_Barker1989
  2. 2. What type of digital marketer are you? @Ben_Barker1989 @optus_digital
  3. 3. @Ben_Barker1989 @optus_digital
  4. 4. Issues we face with internal teams @Ben_Barker1989 @optus_digital
  5. 5. Lack of understanding @Ben_Barker1989 @optus_digital
  6. 6. Lack of interest @Ben_Barker1989 @optus_digital
  7. 7. Lack of time or planning @Ben_Barker1989 @optus_digital
  8. 8. Why do we suck at this?! @Ben_Barker1989 @optus_digital
  9. 9. @Ben_Barker1989 @optus_digital
  10. 10. @Ben_Barker1989 @optus_digital
  11. 11. Issues this causes... @Ben_Barker1989 @optus_digital
  12. 12. The right products not marketed in time @Ben_Barker1989 @optus_digital
  13. 13. The right products not marketed properly @Ben_Barker1989 @optus_digital
  14. 14. Supplier or internal targets missed @Ben_Barker1989 @optus_digital
  15. 15. Here’s why it hurts the bottom line... @Ben_Barker1989 @optus_digital
  16. 16. Wasted Working Hours @Ben_Barker1989 @optus_digital 👨💻👩💼
  17. 17. AD spend VS. Margin @Ben_Barker1989 @optus_digital 💵 💯
  18. 18. Volume OR Profit?!?! @Ben_Barker1989 @optus_digital 💵💵💵💵💵💵💵💵💵💵
  19. 19. @Ben_Barker1989 @optus_digital
  20. 20. 3 quick tips to solve this @Ben_Barker1989 @optus_digital
  21. 21. 10 min daily meeting / product, buying & merchandising teams @Ben_Barker1989 @optus_digital
  22. 22. @Ben_Barker1989 @optus_digital
  23. 23. @Ben_Barker1989 @optus_digital
  24. 24. SEO Performance to Date: Post site live: @Ben_Barker1989 @optus_digital
  25. 25. Your product, buying & merchandising teams know things that you don’t... @Ben_Barker1989 @optus_digital
  26. 26. @Ben_Barker1989 @optus_digital
  27. 27. Become bezzies with your VM’s @Ben_Barker1989 @optus_digital
  28. 28. Product trends @Ben_Barker1989 @optus_digital Product seasonality Product rotation
  29. 29. These teams are “closer” to your customers @Ben_Barker1989 @optus_digital
  30. 30. These teams are “closer” to suppliers (3rd party) @Ben_Barker1989 @optus_digital
  31. 31. How can we be lead by them? @Ben_Barker1989 @optus_digital
  32. 32. Use their research to inform our strategy @Ben_Barker1989 @optus_digital
  33. 33. So what?.. @Ben_Barker1989 @optus_digital
  34. 34. Work with them to hit their targets... @Ben_Barker1989 @optus_digital
  35. 35. ❓ @Ben_Barker1989 @optus_digital
  36. 36. Company performs = everyone wins @Ben_Barker1989 @optus_digital
  37. 37. Christmas came early... @Ben_Barker1989 @optus_digital
  38. 38. Plan in May / June... @Ben_Barker1989 @optus_digital
  39. 39. Earlier planning = better resource allocation (SEO & PPC spend) @Ben_Barker1989 @optus_digital
  40. 40. Late planning = late launch @Ben_Barker1989 @optus_digital
  41. 41. Late launch = lost sales @Ben_Barker1989 @optus_digital
  42. 42. @Ben_Barker1989 @optus_digital
  43. 43. Positives to planning & launching earlier... @Ben_Barker1989 @optus_digital
  44. 44. Begin to drive traffic sooner - Organic & paid @Ben_Barker1989 @optus_digital
  45. 45. This traffic likely won’t convert, however... @Ben_Barker1989 @optus_digital
  46. 46. Retargeting is your friend... @Ben_Barker1989 @optus_digital
  47. 47. Launch paid search campaigns sooner... @Ben_Barker1989 @optus_digital
  48. 48. Retargeting is your friend… again @Ben_Barker1989 @optus_digital
  49. 49. @Ben_Barker1989 @optus_digital Gaps in SEO & PPC
  50. 50. Quick Tips @Ben_Barker1989 @optus_digital
  51. 51. Optimise content and meta with {keyword} + “year” @Ben_Barker1989 @optus_digital
  52. 52. Use any discount / promo codes in meta desc. @Ben_Barker1989 @optus_digital
  53. 53. CTR ⬆️ @Ben_Barker1989 @optus_digital Relevant traffic ⬆️
  54. 54. @Ben_Barker1989 @optus_digital
  55. 55. Test Google Shopping with zero Ad spend... @Ben_Barker1989 @optus_digital
  56. 56. DSA campaigns are super useful for plugging content gaps @Ben_Barker1989 @optus_digital
  57. 57. Use well converting Ad copy as your meta desc. @Ben_Barker1989 @optus_digital
  58. 58. @Ben_Barker1989 @optus_digital
  59. 59. Last bits and bobs to consider... @Ben_Barker1989 @optus_digital
  60. 60. Your processes have to be cross team... @Ben_Barker1989 @optus_digital
  61. 61. Your processes have to be multi level... @Ben_Barker1989 @optus_digital
  62. 62. Right reports to the right people... @Ben_Barker1989 @optus_digital
  63. 63. Cheers! @Ben_Barker1989 @optus_digital

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