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Social TV: The Global Living Room


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The lifestyle of today’s end users demands the integration of social networks into TV services. We want to discuss content with like-minded people, share our opinions about a TV show with other viewers, talk with our friends about the things we like or dislike in a movie – and we want the comfort of doing so from any location and at any time.

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Social TV: The Global Living Room

  1. 1. SAMENEED=DIFFERENTLIFE-STYLES≠Social TVThe Global Living RoomTextingwithfriendsSocialnetworkingBrowsingtheinternetUsingmobileappsSmartphonescreenTabletscreenPC/laptopscreen41%9%15%35%TVscreenSECOND SCREENYour essential companion deviceSOCIAL NETWORKINGTake your TV experience to a new levelInteractiveTV PLATFORMwith integratedsocial TVfeaturesInteractiveTV PLATFORMwith integratedsocial TVfeatures55%40%ActiveSocial MediausersA NEW ERA OF COMMUNICATIONThe need for content-based discussion has always existedThe mostpopular screensfor accessingsocial networksin order to interactconcerningTV content86%TV users communicateusing modern technologywhile watching TVUse ofsecond devicewhile watching TV1950 TODAYWorld Statistics 20131.53BillionSocial Network users=67.6%of all Internet usersBENEFITSOPPORTUNITY FOR TV OPERATORSTV service seamlessly connectedto social networksaccelerated user growthincreased user loyaltynew opportunities for promotionnew revenue streamsI want toknow whatmy friendsare currentlywatching.I want toshare with myfriends what Ithink about thisTV show!I want toknow whatother people aresaying about thisTV show.