1. SAME
NEED
=
DIFFERENT
LIFE-STYLES
≠
Social TV
The Global Living Room
Texting
with
friends
Socia
lnetworking
Browsing
theinternet
Usin
g
m
obileapps
Smartphone
screen
Tablet
screen
PC/laptop
screen
41%
9%
15%
35%
TV
screen
SECOND SCREEN
Your essential companion device
SOCIAL NETWORKING
Take your TV experience to a new level
Interactive
TV PLATFORM
with integrated
social TV
features
Interactive
TV PLATFORM
with integrated
social TV
features
55%
40%
Active
Social Media
users
A NEW ERA OF COMMUNICATION
The need for content-based discussion has always existed
The most
popular screens
for accessing
social networks
in order to interact
concerning
TV content
86%TV users communicate
using modern technology
while watching TV
Use of
second device
while watching TV
1950 TODAY
W
orld Statistics 2013
1.53
Billion
Social Network users
=
67.6%
of all Internet users
BENEFITS
OPPORTUNITY FOR TV OPERATORS
TV service seamlessly connectedto social networks
accelerated user growth
increased user loyalty
new opportunities for promotion
new revenue streams
I want to
know what
my friends
are currently
watching.
I want to
share with my
friends what I
think about this
TV show!
I want to
know what
other people are
saying about this
TV show.