Employer Branding uses word of mouth for referral recruitment, lead generation, account based marketing and increased reach. Word of mouth is the most effective way to create meaningful conversations.

1. Bart Vermeir
Employer Branding
bart@socialseeder.com
www.socialseeder.com

2. Business STRATEGY
EMPLOYER BRANDING
RECRUITMENT
HR
PR
MARKETING
SALES

3. PROMOTING EMPLOYEE
HAPPINESS BENEFITS
EVERYONE*
• Up to 20% more productive
• Raising sales by 37%
• Stock prices of Fortune’s “100 Best Companies to
Work for" rose 14% per year compared to 6% for
others
* Forbes

4. WHY
NOW?
War for talent
Social Media
algorithms minimize
reach of corporate
pages
92% trust
recommendations
from people they
know

5. TALENT
WAR
Effect strong Employer Brand on 10 new hires
• Top EB paying 10% lower salaries: 49.140 euro
• Hiring cost is 50% lower: 28.660 euro
• Stay longer: 163.800 euro
• Cost time to hire avg 41 days: 186.550 euro
• Total savings: 428.150 euro
Average salary: 49.140 euro/year
Average hiring cost: 5.372 euro
Replacement cost: 1/3 annual salary
Cost per open vacancy: 455 euro/day (ex. 10M rev/100 empl)

8. DID YOU
KNOW?
WORD OF MOUTH is the most powerful communication worldwide.
92% trust recommendations from people they know
36% Trust in online video ads

9. THE NUMBERS PROVE IT

10. CHALLENGE
. How to activate your employees
. How to communicate your relevancy
. How to create impact on Social Media

11. USE THE POWER OF MOUTH THROUGH
AMBASSADORS

12. BRANDWHAT YOU WANT
TO SAY
EMPLOYEES
FANS
CLIENTS
PARTNERS
WHAT THEY ARE
INTERESTED IN
RELEVANCE
ONLY RELEVANT WHEN IT’S SHARED

13. IMPACT

14. COMPANYWEBSITE
COMMUNITY CONTENT
CORPORATE CONTENT
Corporate SM
FLOW

15. HUMAN INTEREST
PRODUCT MARKETING
EXPERTISE
BEHIND THE SCENES
TOP TOPICALS
ANTICIPATE ACTUALITY
LOCAL CONTENT
NEWS
NOSTALGIA
THIRD PARTY CONTENT

16. RECRUIT
Identify and recruit your
ambassadors
ACTIVATE
Segment ambassadors,
activate them, and run
multiple highly-targeted
campaigns
ENGAGE
Engage with your ambassadors
and create powerful and lasting
relationships
LEARN & HARVEST
Optimize your campaigns and
harvest the fruits of your
campaigns
PLATFORM FRAMEWORK

17. Recruit your internal & external
supporters and transform them
into advocates
RECRUIT

18. Segmentation is key for targeted
and relevant campaigns
SEGMENT

19. Prepare the content your
advocates can share. Eventually
optimise content per social
media channel for maximal
impact
ACTIVATE

20. Your advocates receive a mail
asking them to share your
content
MAIL

21. Your advocates discover your
content and can share it in one
simple click
INTER-
ACTIVE
SEEDING

22. When sharing your advocates can
add a personal comment
MAKE IT
PERSONAL

23. Your message is shared on your
advocates social media channels
SOCIAL
MEDIA

24. Get custom analytics for each
campaign, learn from the results
and optimize
LEARN

25. SOME OF OUR
HAPPY CLIENTS

26. Like to start with
Employer Branding?
Bart Vermeir
+32 495 512228
bart@socialseeder.com
www.socialseeder.com