Barbara Benjamin

United States United States

President of Consumer Connections LLC

Advertising / Marketing / PR

Senior Consumer Insights & Analytics leader Uses social media insights to drive growth Social conversation used to develop Leading Indicators, Conversation Landscapes & new products Works with global marketing & insights teams to develop growth and innovation strategy Relentless focus on Voice of the Customer Innovative idea generator and tool creator Excels at developing new product propositions that redefine a brand and category: improved volume forecast by 20%+ Core Expertise: - Team builder / leader - Lead teams of 8-15 analytic, research & shopper insights professionals - Senior Leader / Leadership Team Partner - Corporate-wide Impact - Highly analytical AND highly creative ...