1. B R I X
C O N S U M E R R E P O R T
M A Y 2 N D 2 0 1 6
B E A R S U N I T E D

2. O v e r v i e w
Awareness
Image and Perception
Target Segments
Reccomendations
B E A R S U N I T E D

3. A w a r e n e s s
B E A R S U N I T E D

4. A w a r e n e s s
B E A R S U N I T E D

5. I m a g e a n d P e r c e p t i o n
B E A R S U N I T E D
Add subheading

6. T a r g e t S e g m e n t s
B E A R S U N I T E D
1. Liquor
2.Bar
3.Brewery
1. Liquor
2.Bar
3.Brewery
AGE
22.5-
29.5
NO DIFFERENCE

7. T a r g e t S e g m e n t s
B E A R S U N I T E D

8. A t m o s p h e r e
B E A R S U N I T E D
Country
Rock
Alternative
Pop
Rap
Classical
Jazz

9. E x p e r i e n c e
B E A R S U N I T E D
Go out because of
the
surrounding
neighborhood

10. F o o d
B E A R S U N I T E D

11. T H A N K Y O U !
B E A R S U N I T E D
Questions?
wins6716@bears.unco.edu