Personal Information
Organization / Workplace
Shanghai China
Occupation
Brand Strategy Specialist
Industry
Advertising / Marketing / PR
Website
www.d3signs.com
About
I'm a Shanghai-based expat brand strategy consultant who is passionate about helping my clients in China grow their sales and brands, both at the same time.
The key ingredients of this double success are brand differentiation + integrated multi-touchpoint marketing + a BP*-aligned content-and-communication plan, and importantly, good serial campaign management (i.e. coordination, supervision & evaluation) during the one-year brand marketing execution phase. * Note: BP = Brand Positioning @@@@ PS: I hold concurrent appointments as Managing Consultant, Singapore D3SIGNS, and Chief Branding Strategist in both Shanghai SinoBrand (www.sinobrand,cn) & Shanghai Ennearius PR (www.ennearius.com).
Tags
branding
marketing
branding direction
targeted marketing
crm
database marketing
china
integrated marketing
See more
- Presentations
- Documents
- Infographics