1. CASE
STUDY
KEN PICTON
SALON
THE CLIENT THE RESULT THE FINAL WORD
Ken Picton Salon, Cardiff Bay Beauty Planet Salon Design worked “My retail area was completely trans-
with Ken Picton to share their expertise formed, Beauty Planet Salon Designs
THE BRIEF in salon retailing and designed an en- took everything into consideration -
To revamp the retail zone in the salon, vironment which capitalised on how from the flow of traffic in the salon,
and create an area where clients could clients like to spend. Practicalities such to the lighting and flooring. Not only
shop in comfort. The new area need- as lighting, flooring and the positioning did they provide me in the physical
ed to actively retail and take into consi- of the retail area were a priority, as was sense with a stunning retail area, but
deration the flow of traffic in the salon style and aesthetics. The result was they advised me on how I can increase
and provide the perfect lighting and an area that maximised every oppor- my retail business – which I have actively
atmosphere needed. tunity to increase client spend. done. In fact, it has increased by 29%.”
Ken Picton, Founder.
www.olymp.uk.com
www.beautyplanet-salondesigns.com