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Confused about       Who says money          Filipinos are     Ever noticed how      How to prevent
  which jacket to          can’t buy         known for their        superheroes         urinators from
        buy?             happiness? At       sense of humor         always make            peeing in
 Brazilian clothing    TEDxCambridge,        and their ability       three-point         Amsterdam
store incorporates      Michael Norton       to summon it at       landings? Film      canals... Watch
  Facebook ‘Like’     shares fascinating     will. Check out     critic Roger Ebert    the video here
counters into their    research on how      how the newest          wonders the        and decide if it
  hangers… Read           money can,       tourism campaign      same… Watch this     can work in India.
       here.              indeed buy        of the Philippines    cool video here.
                      happiness. Watch      became more fun
                        the video here.        with crowd-
                                           sourced marketing
                                                   here.
Disclaimer: The LineUP is a collection of ideas, campaigns, thoughts, pop culture updates, stories etc.
freely available online. All Intellectual Property Rights exist with the original authors/source of the ideas,
campaigns, thoughts, pop culture updates, stories etc. The contents of The LineUP are subject to change
without prior notice. Genesis Burson-Marsteller Public Relations Pvt. Ltd. (GBM) does not warrant the
accuracy, adequacy or completeness of the information, material, contents contained and/or forming part
of The LineUP and expressly declaims liability for any errors or omissions in the said information, material,
contents. The information, material, contents of The LineUP are freely available online and has been used
in good faith. GBM is not in any manner supporting/vouching for its accuracy or completeness. In no event
GBM would be liable for any damages including without limitation direct or indirect, special, incidental,
consequential damages, losses/expenses arising in connection with and/or related to the information,
material, contents contained in and/or forming part of The LineUP or access/use thereof or inability to
access/use by any party, or in connection with any failure in performance, error, omission, interruption,
defect, delay in operation or transmission, computer virus or line or system failure.

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The LineUP

  • 1.
  • 2. Confused about Who says money Filipinos are Ever noticed how How to prevent which jacket to can’t buy known for their superheroes urinators from buy? happiness? At sense of humor always make peeing in Brazilian clothing TEDxCambridge, and their ability three-point Amsterdam store incorporates Michael Norton to summon it at landings? Film canals... Watch Facebook ‘Like’ shares fascinating will. Check out critic Roger Ebert the video here counters into their research on how how the newest wonders the and decide if it hangers… Read money can, tourism campaign same… Watch this can work in India. here. indeed buy of the Philippines cool video here. happiness. Watch became more fun the video here. with crowd- sourced marketing here.
  • 3. Disclaimer: The LineUP is a collection of ideas, campaigns, thoughts, pop culture updates, stories etc. freely available online. All Intellectual Property Rights exist with the original authors/source of the ideas, campaigns, thoughts, pop culture updates, stories etc. The contents of The LineUP are subject to change without prior notice. Genesis Burson-Marsteller Public Relations Pvt. Ltd. (GBM) does not warrant the accuracy, adequacy or completeness of the information, material, contents contained and/or forming part of The LineUP and expressly declaims liability for any errors or omissions in the said information, material, contents. The information, material, contents of The LineUP are freely available online and has been used in good faith. GBM is not in any manner supporting/vouching for its accuracy or completeness. In no event GBM would be liable for any damages including without limitation direct or indirect, special, incidental, consequential damages, losses/expenses arising in connection with and/or related to the information, material, contents contained in and/or forming part of The LineUP or access/use thereof or inability to access/use by any party, or in connection with any failure in performance, error, omission, interruption, defect, delay in operation or transmission, computer virus or line or system failure.