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Saturday, June 23,
       2012
          &

Sunday, June 24, 2012
 HISTORIC PENNSYLVANIA
        AVENUE
Safeway BBQ Battle on
          Facebook!
What and products. from our
         We Shared with our Facebook Fans!
Relevant information
sponsors

Quotes    on   food,   barbecue,
summer traditions, Washington, DC
and other relevant information.

Event information including how
to   purchase    tickets,   band
performances, and participating
vendors.
Safeway BBQ Battle on
          Facebook!
             What They Shared with us!
Feedback from the event!

Questions and comments

Recommendations of the event to
others!
Safeway BBQ Battle on
                 Twitter!
We Tweeted…
Relevant information from
our sponsors and their
products

Quotes on food, barbecue,
summer            traditions,
Washington, DC and other
relevant information.

Event information including
how to purchase tickets,
band    performances,   and
participating vendors.

Daily Dinner Time Recipes!

Frequent Interaction with
Vendors, Fans of BBQ, Area
Residents, and the overall
Safeway BBQ Battle on
               Twitter!
          Dinner Time Recipes!
Our Dinner Time Recipes
Featured our sponsors’
recommendations!

Featured            our
restaurants’
recommendations!

Featured recipes we’d
found around the web!

Were posted at 4 PM in
time for families to make
dinner preparations!
Safeway BBQ Battle on
Our
                      Comcast!
    Television Ad appeared on Comcast television. Here’s what
millions of Comcast subscribers in the Washington DC Metropolitan
area saw:




                        CLICK TO VIEW!
                          Click here to
                               view!
Safeway BBQ Battle in the
                            News! a lot to say about the
Prior to and after the event, the media had
20th anniversary of the Safeway Barbecue Battle. Here’s just a few!!
                                  “One of the great things about
 Last year, CNN named the         this competition is due to its
 Battle one of the nation’s       amazing location (smack dab in
 “five can’t-miss summer          the middle of Pennsylvania
 festivals.”… The Battle has      Ave...White House in one direction
 attracted some top               and U.S. Capitol in the other) it
 competitors and last year        has the ability to bring in a lot
 was named one of
                - The             of people that would otherwise
 “America’s Best BBQ
                Washington        never go to a BBQ Competition
                                                              - Beltway
 Competitions” Post
                by Saveur         and capture the imagination of
                                                              BBQ
 magazine.                        someone that just likes BBQ
   “The    food    [in  the
   sampling      pavillion]       from time to weekend turns
                                       A full time, and of delicious
                                  them into an aspiring BBQ treats, a
                                       barbecue and tasty
   was worth the wait… I
                                  aficionado, judge, or competitionplus
                                       variety of food samples,
   collected tons of free              cooking    demonstrations      by
                                  cook.”
   goodies! .. I’m looking             celebrity chefs and cookbook
         - American coming
   forward     to                      authors     on Eater
                                                     -    the    Safeway
         University
   back next year.”                                  DC
                                       Demonstration Stage.
         Ambassadors
Safeway BBQ Battle in the
                           Radio! Battle was guaranteed
The 20 Anniversary of the Safeway Barbecue
      th

to be a success; we dominated the airwaves! Click the station to hear
                               the ad!
Program 1 and 4
Program Page 2 and 3
Safeway Store
               Promotions!




Parking       In-Store    In-Store      In-Store
   Lot         Sampling    Promoti        Display
 Events        20 High-       on          Cross
Event Kick-     Volume    ISN Radio |   Promotions
                 Stores
Your Featured Product!
         •Featured in Safeways throughout
         the Region!
         •Purchasing 2 products guaranteed
         free adult admission!
Featured Safeway Product!
Brochures in Every Metro!
        (Page 1)
Brochures in Every Metro!
        (Page 2)
Your Products Were
         EVERYWHERE!
•   Throughout    the WMATA
    System spanning Northern
    Virginia, Maryland, and
    Washington, DC

•   Throughout the Eastern
    Division of Safeway Stores

•   Throughout the BBQ Battle
    event itself in the official
    BBQ Battle Program

•   Through Social Media on
    Facebook and Twitter!

     THANK YOU for your
         participation!
You and your product helped
  make the event successful!

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Safeway Barbecue Battle 2012

  • 1. Saturday, June 23, 2012 & Sunday, June 24, 2012 HISTORIC PENNSYLVANIA AVENUE
  • 2. Safeway BBQ Battle on Facebook! What and products. from our We Shared with our Facebook Fans! Relevant information sponsors Quotes on food, barbecue, summer traditions, Washington, DC and other relevant information. Event information including how to purchase tickets, band performances, and participating vendors.
  • 3. Safeway BBQ Battle on Facebook! What They Shared with us! Feedback from the event! Questions and comments Recommendations of the event to others!
  • 4. Safeway BBQ Battle on Twitter! We Tweeted… Relevant information from our sponsors and their products Quotes on food, barbecue, summer traditions, Washington, DC and other relevant information. Event information including how to purchase tickets, band performances, and participating vendors. Daily Dinner Time Recipes! Frequent Interaction with Vendors, Fans of BBQ, Area Residents, and the overall
  • 5. Safeway BBQ Battle on Twitter! Dinner Time Recipes! Our Dinner Time Recipes Featured our sponsors’ recommendations! Featured our restaurants’ recommendations! Featured recipes we’d found around the web! Were posted at 4 PM in time for families to make dinner preparations!
  • 6. Safeway BBQ Battle on Our Comcast! Television Ad appeared on Comcast television. Here’s what millions of Comcast subscribers in the Washington DC Metropolitan area saw: CLICK TO VIEW! Click here to view!
  • 7.
  • 8. Safeway BBQ Battle in the News! a lot to say about the Prior to and after the event, the media had 20th anniversary of the Safeway Barbecue Battle. Here’s just a few!! “One of the great things about Last year, CNN named the this competition is due to its Battle one of the nation’s amazing location (smack dab in “five can’t-miss summer the middle of Pennsylvania festivals.”… The Battle has Ave...White House in one direction attracted some top and U.S. Capitol in the other) it competitors and last year has the ability to bring in a lot was named one of - The of people that would otherwise “America’s Best BBQ Washington never go to a BBQ Competition - Beltway Competitions” Post by Saveur and capture the imagination of BBQ magazine. someone that just likes BBQ “The food [in the sampling pavillion] from time to weekend turns A full time, and of delicious them into an aspiring BBQ treats, a barbecue and tasty was worth the wait… I aficionado, judge, or competitionplus variety of food samples, collected tons of free cooking demonstrations by cook.” goodies! .. I’m looking celebrity chefs and cookbook - American coming forward to authors on Eater - the Safeway University back next year.” DC Demonstration Stage. Ambassadors
  • 9. Safeway BBQ Battle in the Radio! Battle was guaranteed The 20 Anniversary of the Safeway Barbecue th to be a success; we dominated the airwaves! Click the station to hear the ad!
  • 11. Program Page 2 and 3
  • 12. Safeway Store Promotions! Parking In-Store In-Store In-Store Lot Sampling Promoti Display Events 20 High- on Cross Event Kick- Volume ISN Radio | Promotions Stores
  • 13. Your Featured Product! •Featured in Safeways throughout the Region! •Purchasing 2 products guaranteed free adult admission!
  • 15. Brochures in Every Metro! (Page 1)
  • 16. Brochures in Every Metro! (Page 2)
  • 17. Your Products Were EVERYWHERE! • Throughout the WMATA System spanning Northern Virginia, Maryland, and Washington, DC • Throughout the Eastern Division of Safeway Stores • Throughout the BBQ Battle event itself in the official BBQ Battle Program • Through Social Media on Facebook and Twitter! THANK YOU for your participation! You and your product helped make the event successful!