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Safeway Barbecue Battle 2012
1. Saturday, June 23,
2012
&
Sunday, June 24, 2012
HISTORIC PENNSYLVANIA
AVENUE
2. Safeway BBQ Battle on
Facebook!
What and products. from our
We Shared with our Facebook Fans!
Relevant information
sponsors
Quotes on food, barbecue,
summer traditions, Washington, DC
and other relevant information.
Event information including how
to purchase tickets, band
performances, and participating
vendors.
3. Safeway BBQ Battle on
Facebook!
What They Shared with us!
Feedback from the event!
Questions and comments
Recommendations of the event to
others!
4. Safeway BBQ Battle on
Twitter!
We Tweeted…
Relevant information from
our sponsors and their
products
Quotes on food, barbecue,
summer traditions,
Washington, DC and other
relevant information.
Event information including
how to purchase tickets,
band performances, and
participating vendors.
Daily Dinner Time Recipes!
Frequent Interaction with
Vendors, Fans of BBQ, Area
Residents, and the overall
5. Safeway BBQ Battle on
Twitter!
Dinner Time Recipes!
Our Dinner Time Recipes
Featured our sponsors’
recommendations!
Featured our
restaurants’
recommendations!
Featured recipes we’d
found around the web!
Were posted at 4 PM in
time for families to make
dinner preparations!
6. Safeway BBQ Battle on
Our
Comcast!
Television Ad appeared on Comcast television. Here’s what
millions of Comcast subscribers in the Washington DC Metropolitan
area saw:
CLICK TO VIEW!
Click here to
view!
7.
8. Safeway BBQ Battle in the
News! a lot to say about the
Prior to and after the event, the media had
20th anniversary of the Safeway Barbecue Battle. Here’s just a few!!
“One of the great things about
Last year, CNN named the this competition is due to its
Battle one of the nation’s amazing location (smack dab in
“five can’t-miss summer the middle of Pennsylvania
festivals.”… The Battle has Ave...White House in one direction
attracted some top and U.S. Capitol in the other) it
competitors and last year has the ability to bring in a lot
was named one of
- The of people that would otherwise
“America’s Best BBQ
Washington never go to a BBQ Competition
- Beltway
Competitions” Post
by Saveur and capture the imagination of
BBQ
magazine. someone that just likes BBQ
“The food [in the
sampling pavillion] from time to weekend turns
A full time, and of delicious
them into an aspiring BBQ treats, a
barbecue and tasty
was worth the wait… I
aficionado, judge, or competitionplus
variety of food samples,
collected tons of free cooking demonstrations by
cook.”
goodies! .. I’m looking celebrity chefs and cookbook
- American coming
forward to authors on Eater
- the Safeway
University
back next year.” DC
Demonstration Stage.
Ambassadors
9. Safeway BBQ Battle in the
Radio! Battle was guaranteed
The 20 Anniversary of the Safeway Barbecue
th
to be a success; we dominated the airwaves! Click the station to hear
the ad!
17. Your Products Were
EVERYWHERE!
• Throughout the WMATA
System spanning Northern
Virginia, Maryland, and
Washington, DC
• Throughout the Eastern
Division of Safeway Stores
• Throughout the BBQ Battle
event itself in the official
BBQ Battle Program
• Through Social Media on
Facebook and Twitter!
THANK YOU for your
participation!
You and your product helped
make the event successful!