2. Boston consulting group (BCG) is four celled
matrix developed by BCG USA. It provide a
graphic representation for an organization to
examine difference business in its portfolio on the
basis of their related market share and industry
growth.
4. Cash cows
Market share is high and industry rate is low.
Typically generate cash in excess of the amount of
cash needed for maintain the business.
Staid and boring.
for example:-
Amul milk.
5. Dogs
Low market share and low growth rate.
Not cash generation.
Not investment.
for example:-
Amul chocolate.
6. Question Mark
Also known as problem children.
Low market share and high growth rate.
Do not generate much cash.
Growing rapidly.
Question mark must be analyze carefully in order
to determine whether they are worth the investment
requirement to grow market share.
for example:-
Amul pizza.
7. star
Market share and growth rate both are high.
Fast growing.
More cash generate.
More investment.
for example:-
Amul butter.