BARDEHLE PAGENBERG IP Seminar, Feb.14, 2019 Welcome Address | Introduction Pascal Böhner, BARDEHLE PAGENBERG (Part 1 of 3)

1. IP News & Discussions
Blockchain,
Anti-counterfeiting
and
Digital IP Rights
Enforcement

2. 12:00 Registration | Lunch | Networking
13:00 Welcome Address | Introduction
13:15 SESSION 1: Blockchain and Anti-Counterfeiting
14:45 Coffee Break
15:30 SESSION 2: Digital IP Rights Enforcement
17:00 Networking drinks
AGENDA
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3. Speakers

4. Use of Blockchain against counterfeiting
and illicit trade
SPEAKERS: SESSION 1
Matthieu Hug
Founder and CEO of Tilkal

5. Martin Küchenthal
co-founder and CEO of LEMARIT GmbH
Digital IP Rights Enforcement
SPEAKERS: SESSION 2

6. Introducing the topics

7. INTRODUCING THE TOPICS
Blockchain
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→ What is a Blockchain?
→ Why Blockchain?
→ Why me or you?

8. INTRODUCING THE TOPICS
Blockchain
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≠

9. INTRODUCING THE TOPICS
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10. INTRODUCING THE TOPICS
Blockchain
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Database shared across a computer network
Simplify and enable secure transactions of goods and
services safely across borders
For the first time in history people can trust each other
and transact peer to peer
→ The “trust protocol”

11. INTRODUCING THE TOPICS
Blockchain
19.02.2019 11https://www.digitalavmagazine.com/wp-content/uploads/2013/08/BrightSign-en-Western-Union-2.jpg

12. Cut out the middleman
• Internet has led to quite some centralization and dominant market
positions
• AirBnB, Uber, Amazon, Facebook
• The middleman
• is centralised
• can be hacked
• excludes a lot of people
• is cost and time consuming
INTRODUCING THE TOPICS
Blockchain
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13. INTRODUCING THE TOPICS
Blockchain
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Record and track any sort of transactions –
“anything of value”
• money
• land title records
• creation date (designs, copyrights etc.)
• Supply chain, product lifecycle
• any other sort of information and records
→ Depends on the quality of the information

14. SESSION 2
Digital IP Rights Enforcement

15. INTRODUCING THE TOPICS
Digital IP Rights Enforcement
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We all know what it is (I assume)…
But do we know how to handle it?
• What is a proper online strategy?
• What is at risk?
• What to fight against and how?
Monitoring – and then?

16. INTRODUCING THE TOPICS
Digital IP Rights Enforcement
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17. INTRODUCING THE TOPICS
Digital IP Rights Enforcement
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18. INTRODUCING THE TOPICS
Digital IP Rights Enforcement
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DOMAINS
DOMAINS

19. IP Rights
Online
Online
Marketplaces
Social Media
Websites
Domain
names
App Stores
P2P and
Streaming
Paid
Searches
INTRODUCING THE TOPICS
Digital IP Rights Enforcement
360° Approach
Smart solutions
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20. INTRODUCING THE TOPICS
Digital IP Rights Enforcement - Monitoring
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21. BARDEHLE.COM
BARDEHLE PAGENBERG
Partnerschaft mbB
Prinzregentenplatz 7
81675 München
"IP Law Firm of the Year" and "Law Firm of the Year for Trademarks &
Unfair Competition" 2018 – awarded by JUVE
"Germany Trade Mark Firm of the Year" 2018 – honored by Managing IP
"TOP-KANZLEI Patentrecht 2017" – awarded by WirtschaftsWoche
"Law Firm of the Year" 2016 for Intellectual Property Law – named by
Best Lawyers® and Handelsblatt
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