B2B Marketing Barometer 2012 - Reg van Steen

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the results of the B2B Marketing Barometer 2012, a joint initiative of spotONvision and TNS-NIPO. What are today’s challenges in marketing? What are plans? Budgets? Painpoints and more?

B2B Marketing Barometer 2012 - Reg van Steen

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The use of marketing automation systems has grown by more than 50% in the US over the last years. In Europe however many European B2B companies still haven’t adopted marketing automation at all. Marketing automation software provides the precise information buyers need as they move through the buying process. It helps us to guide buyers to consider, prefer, and select our products and services. In other words, it helps us in lead generation, nurturing, qualification, conversion, and much more. Marketing automation software, when used properly, will increase operational efficiency and grow revenue faster. In short, marketing automation has become indispensable in the marketing journey from cost centre to revenue generator. Marketing can now prove its added value in a transparent way to sales. In this session Shimon Ben Ayoun from spotONvision will explain how marketing and sales can be facilitated with marketing automation.

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