How A Publisher Increased His Subscriber Base By 23%
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B2B datapartners assisted a publishing company from New York update their subscriber database and helped their special edition become a success among the readers.
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How A Publisher Increased His Subscriber Base By 23%
- 1. Case Study How a Publisher Increased Subscriber Base by 23% by Updating their Database The Client The Client The client is a publisher based in New York, well known for publishing one of the top-selling and popular fashion magazines in North America. Publisher from New York Challenges Industry The client was coming up with a special edition of the magazine on the occasion of their anniversary. The objective was to connect with all the Publishing old subscribers and strengthen the current subscriber base. However, the contact database was not updated. Most of the contact details were outdated. Many subscribers had moved home and latest Testimonial mailing addresses were not available. The publisher wanted to get an updated database with active and fresh contact details. “We were completely clueless on how we can update our subscriber Due to B2Bdatapartners’ excellent track record and customized data database in so little time. solutions, the client wanted to associate with us, a team of experienced B2Bdatapartners helped us not only data professionals. to get a solid database, but also gave us a strong base for our marketing initiatives. Our special edition was a Solution hit among our target readers. We are now able to confidently compete with B2Bdatapartners assigned a team of data specialists to take up this our competitors” project. After an in-depth study of the requirement, the following tasks were outlined and executed: Dylan Richard Marketing Director $ 70453 old subscriber records had to be cleansed to remove dead, repeated and wrong records $ The same database had to be matched with our master database and new, fresh and active contact records had to be added $ The updated database had to be segmented as per various criteria like geography, age group, gender, etc Challenges Contact B2Bdatapartners successfully completed the above given tasks within 4 B2Bdatapartners weeks time. They also helped the client to roll out the first personalized email campaign to spread the news through its proprietary software. www.b2bdatapartners.com 800-382-4081 The special magazine edition received tremendous response and also info@b2bdatapartners.com was nominated for a prestigious award. Updated database provided extended reach and increased the subscriber base by 23%. www.b2bdatapartners.com 800-382-4081 info@b2bdatapartners.com