Further the report provides an assessment of positioning of leading brands (McDonalds, Starbucks, KFC, Subway, Taco Bell, Pizza Hut, Tim Hortons, Burger King, Wendy’s, Domino’s) in the QSR market. For more info@azothanalytics.com

1. Q
SR
Market
Factbook
Global QSR Market
Factbook
(2022 Edition)
H T T P://W W W .A Z O T H A N A LY T IC S.C O M

2. Q
SR
Market
Factbook
01
03
By Region
• North America
• Europe
• APAC
• LAMEA
By Cuisine Type
• Italian
• Chinese
• Japanese
• Others
By Business M odel
• Independent
• Chain & Franchise
By Service Type
• Eat-In
• T
ake Away
• Home Delivery
02
04
Global QSR Market Factbook: Market Segmentation
Global Quick Service Restaurant (QSR)Market Factbook (2022 Edition) has analysed and segmented
the QSR Market by Value (USDBillion) and by Number of Stores (InUnits).
2
(c) AZOTH Analytics

3. Q
SR
Market
Factbook
01
03
Global QSR Market Factbook: Competitive Landscape
Global Quick Service Restaurant (QSR)Market Factbook (2022 Edition) provides an assessment of
the positioning of leading brands (McDonald’s, Starbucks, KFC, Subway, Taco Bell, Pizza Hut, Tim
Hortons, Burger King, Wendy’s, Domino’s) in terms of the number of outlets.
By Region
• North America (US,Canada)
• UK
• Japan
• India
By Outlet Type
• Standalone
• Chained
By Delivery M odel
• Dine in
• Drive Thru
By Ownership
• Company owned
• Franchised
02
04
3
(c) AZOTH Analytics

4. S.No
4
Particulars Page No.
1. 1
2
25
29
2.
Report scope & Methodology
1. Scope of the Report
2. Research Methodology
3. Executive Summary
Strategic Recommendations 32
2.1 Potential Markets to Invest 33
2.2 Adopt holistic approach to accelerate market growth 34
35
3.
2.3 Accelerate international development with strategic partners and joint ventures
Global QSR Market: Product Overview 36
4. 43
44
45
46
49
5.
Global QSR Market: An Analysis
1. Market Size, By Value, 2016-2021
2. Market Size, By Value, 2022-2026
3. Impact of COVID-19 on Global QSR Market
4. Global Macroeconomic Factors Analysis Global
QSR Market: Segmental Analysis
51

5. S.No
5
Particulars Page No.
5.1 Global QSR Market by Service Type 52
5.2 Competitive Scenario of Global QSR Market– By Service Type 53
5.3 By Eat-in, By Value (USD Billion), 2016-2026 55
5.4 By Take Away, By Value (USD Billion), 2016-2026 56
5.5 By Home Delivery, By Value (USD Billion), 2016-2026 57
6. 58
58
59
61
62
7. 63
63
64
Global QSR Market By Business Model
1. Global QSR Market: Segment Analysis
2. Competitive Scenario of Global QSR Market– By Business Model
3. By Independent, By value (USD Billion), 2016-2026
4. By Chain & Franchise, By Value (USD Billion), 2016-2026 Global
QSR Market By Cuisine Type
1. Global QSR Market: By Cuisine Type
2. Competitive Scenario of Global QSR Market– By Cuisine Type
3. By Italian, By value (USD Billion) 2016-2026
4. By Chinese, By value (USD Billion) 2016-2026
65
66

6. S.No
6
Particulars Page No.
7.5 By Japanese, By value (USD Billion) 2016-2026 67
68
8. 72
73
74
7.6 By Other, By value (USD Billion) 2016-2026
North America QSR Market: An Analysis
1. North America Macroeconomic Factors Analysis
2. North America QSR Market- By Value
3. North America QSR Market- By Number Of Stores
4. North America QSR Market- By Type (Chained and Standalone – by Value and Number of stores)
76
77
8.5
North America QSR Market- By Delivery Mode (Dine & Drive Thru) & Ownership (Franchised and
Company Owned)
79
8.6 North America QSR Market: Prominent Companies 80
8.7
North America QSR Market Brand Wise Number of Stores Snapshot (McDonalds, Starbucks, KFC,
Subway, Taco Bell, Pizza Hut, Tim Hortons, Burger King, Wendy’s and Domino’s)*
81
8.8 North America QSR Market by Service Type, By Value 93
8.9 North America QSR Market by Business Model, By Value 94
8.10 North America QSR Market by Cuisine Type, By Value 95
8.11 North America QSR Market: Country Analysis 96
8.12 Market Opportunity Chart of North America QSR Market– By Country, By Value 98
* All the brands mentioned are analyzed w.r.t. delivery mode and ownership

7. S.No
7
Particulars Page No.
8.13 United States QSR Market: Country Analysis 99
8.14 United States Macroeconomic Factors Analysis 101
8.15 United States QSR Market: Size and Forecast (2016-2026) 103
8.16 United States QSR Market- By Number Of Stores 105
8.17 United States QSR Market- By Type (Chained and Standalone – by Value and Number of stores) 106
8.18
United States QSR Market- By Delivery Mode (Dine & Drive Thru) & Ownership (Franchised and
Company Owned)
107
8.19 United States QSR Market – By States 108
8.20
United States QSR Market Brand Wise Number of Stores Snapshot (McDonalds, Starbucks, KFC,
Subway, Taco Bell, Pizza Hut, Tim Hortons, Burger King, Wendy’s and Domino’s)*
109
8.21 United States QSR Market by Service Type, by Business Model, by Cuisine Type 120
8.22 Canada Macroeconomic Factors Analysis 124
8.23 Canada QSR Market: Size and Forecast (2016-2026) 126
8.24 Canada QSR Market- By Number Of Stores 128
8.25 Canada QSR Market- By Type (Chained and Standalone – by Value and Number of stores) 129
8.26
Canada QSR Market- By Delivery Mode (Dine & Drive Thru) & Ownership (Franchised and Company
Owned)
130
8.27
Canada QSR Market Brand Wise Number of Stores Snapshot (McDonalds, Starbucks, KFC, Subway, Taco
Bell, Pizza Hut, Tim Hortons, Burger King, Wendy’s and Domino’s)*
131
* All the brands mentioned are analyzed w.r.t. delivery mode and ownership

8. S.No
8
Particulars Page No.
142
9. 145
146
147
149
151
152
153
154
156
157
159
161
8.28 Canada QSR Market by Service Type, by Business Model, by Cuisine Type
Europe QSR Market
1. Europe Macroeconomic Factors Analysis
2. Europe QSR Market by value: Size and Forecast (2016-2026)
3. Europe QSR Market: Prominent Companies
4. Market Segmentation By Service Type (Eat-in, Take Away, Home delivery)
5. Market Segmentation By Business Model (Independent, Chain & Franchise)
6. Market Segmentation by Cuisine Type (Italian, Chinese, Japanese and Others)
7. Europe QSR Market: Country Analysis
8. Market Opportunity Chart of Europe QSR Market - By Country, By Value (Year-2026)
9. Competitive Scenario of Europe QSR Market– By Country (2021 & 2026)
10. United Kingdom Macroeconomic Factors Analysis
11. United Kingdom QSR Market: Size and Forecast (2016-2026)
12. United Kingdom QSR Market- By Number Of Stores
13. United Kingdom QSR Market- By Type (Chained and Standalone – by Value and Number of stores)
163
164

9. S.No
9
Particulars Page No.
9.14
United Kingdom QSR Market- By Delivery Mode (Dine & Drive Thru) & Ownership (Franchised and
Company Owned)
166
9.15
United Kingdom QSR Market Brand Wise Number of Stores Snapshot (McDonalds, Starbucks, KFC,
Subway, Taco Bell, Pizza Hut, Tim Hortons, Burger King, Wendy’s and Domino’s)*
167
9.16
United Kingdom QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type(2016-
2026)
178
9.17 Germany Macroeconomic Factors Analysis 182
9.18 Germany QSR Market: Size and Forecast (2016-2026) 184
9.19 Germany QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type (2016-2026) 186
9.20 Italy Macroeconomic Factors Analysis 190
9.21 Italy QSR Market: Size and Forecast (2016-2026) 192
9.22 Italy QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type (2016-2026) 194
9.23 France Macroeconomic Factors Analysis 198
9.24 France QSR Market: Size and Forecast (2016-2026) 200
202
205
9.25 France QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type (2016-2026)
10. Asia Pacific QSR Market
1. Asia Pacific Macroeconomic Factors Analysis
2. Asia Pacific QSR Market by value: Size and Forecast (2016-2026)
206
208
* All the brands mentioned are analyzed w.r.t. delivery mode and ownership

10. S.No
10
Particulars Page No.
10.3 Asia Pacific QSR Market: Prominent Companies 210
10.4 Market Segmentation By Service Type (Eat-in, Take away, Home delivery) 212
10.5 Market Segmentation By Business Model (Independent, Chain & Franchise) 213
10.6 Market Segmentation by Cuisine Type (Italian, Chinese, Japanese and Others) 214
10.7 Asia Pacific QSR Market: Country Analysis 215
10.8 Market Opportunity Chart of Asia Pacific QSR Market - By Country, By Value (Year-2026) 217
10.9 Competitive Scenario of Asia Pacific QSR Market– By Country (2021 & 2026) 218
10.10 China Macroeconomic Factors Analysis 220
10.11 China QSR Market: Size and Forecast (2016-2026) 222
10.12 China QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type (2016-2026) 224
10.13 Japan Macroeconomic Factors Analysis 228
10.14 Japan QSR Market: Size and Forecast (2016-2026) 230
10.15 Japan QSR Market- By Number Of Stores 232
10.16 Japan QSR Market- By Type (Chained and Standalone – by Value and Number of stores) 233
10.17
Japan QSR Market- By Delivery Mode (Dine & Drive Thru) & Ownership (Franchised and Company
Owned)
235

11. S.No
11
Particulars Page No.
10.18
Japan QSR Market Brand Wise Number of Stores Snapshot (McDonalds, Starbucks, KFC, Subway, Taco
Bell, Pizza Hut, Tim Hortons, Burger King, Wendy’s and Domino’s)*
236
10.19 Japan QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type (2016-2026) 246
10.20 India Macroeconomic Factors Analysis 250
10.21 India QSR Market: Size and Forecast (2016-2026) 251
10.22 India QSR Market- By Number Of Stores 253
10.23 India QSR Market- By Type (Chained and Standalone – by Value and Number of stores) 254
10.24
India QSR Market- By Delivery Mode (Dine & Drive Thru) & Ownership (Franchised and Company
Owned)
256
10.25
India QSR Market Brand Wise Number of Stores Snapshot (McDonalds, Starbucks, KFC, Subway, Taco
Bell, Pizza Hut, Tim Hortons, Burger King, Wendy’s and Domino’s)*
257
267
11. 270
271
272
274
10.26 India QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type (2016-2026)
LAMEA QSR Market
1. LAMEA Macroeconomic Factors Analysis
2. LAMEA QSR Market by value: Size and Forecast (2016-2026)
3. LAMEA QSR Market: Prominent Companies
4. Market Segmentation By Service Type (Eat-in, Take Away, Home delivery))
5. Market Segmentation By Business Model (Independent, Chain & Franchise)
276
277
* All the brands mentioned are analyzed w.r.t. delivery mode and ownership

12. S.No
12
Particulars Page No.
11.6 Market Segmentation by Cuisine Type ( Italian, Japanese, Chinese, Other), By Value 278
11.7 LAMEA QSR Market: Country Analysis 279
11.8 Market Opportunity Chart of LAMEA QSR Market - By Country, By Value (Year-2026) 280
11.9 Competitive Scenario of LAMEA QSR Market– By Country (2021 & 2026) 281
11.10 Mexico Macroeconomic Factors Analysis 283
11.11 Mexico QSR Market: Size and Forecast (2016-2026) 285
287
290
291
293
295
297
299
11.12 Mexico QSR Market Segmentation By Service Type, By Business Model, By Cuisine Type (2016-2026)
12. Global QSR Market Dynamics
1. Global QSR Market Drivers
2. Global QSR Market Restraints
3. Global QSR Market Trends
13. Market Attractiveness and Strategic Analysis
1. Market Attractiveness Chart of Global QSR Market - By Service Type (Year 2026)
2. Market Attractiveness Chart of Global QSR Market – By Business Model (Year 2026)
3. Market Attractiveness Chart of Global QSR Market - By Cuisine Type (Year 2026)
300
301

13. S.No
13
Particulars Page No.
13.4 Market Attractiveness Chart of Global QSR Market - By Region (Year 2026) 302
303
304
306
308
310
311
314
317
320
323
326
329
332
335
14. Competitive Landscape
1. Market Share of global leading companies
2. SWOT Analysis– Global QSR Market
3. Porter Five Forces Analysis-Global QSR Market
15. Company Profiles (Business Description, Financial Analysis, Business Strategy)
1. McDonald’s
2. The Wendy’s Company
3. Restaurants Brand International
4. Bloomin Brands
5. Starbucks Corporation
6. Yum Brands Inc.
7. Carrols Restaurant Group
8. Ark Restaurant Corporation
9. Chipotle Mexican Grill
10. Subway
16. About Us
338
339

14. Research
Methodology

15. Sequential Approach for Accurate and Actionable Data and Insights
01
Planning, Initiation,
and Source
Identification
02
Primary Research-
based Data
Aggregation
03
Analysis of Data to
develop Insights &
Recommendations
04
Reporting in
Structured
Templates
01 Planning, Initiation
and Resource
• Project Kick-Off
• Schedule finalization
• Scope confirmation
• Source selection
02 Data Aggregation
• In-depth primary interviews
with market experts and
business executives
• Primary research supported
by relevant content from
diverse secondary sources
03 Data Analysis
• Thorough validation and
cleaning of data
• Use of various analysis
techniques (e.g. top-
down/bottom-up market
analysis, market segmentation
analysis)
04 Reporting Development
and Presentation
• Presentation of findings in
the report.
Methodology
• Evaluate the overall landscape of Quick Service Restaurant (QSR) Market in terms of Value (USD Billion) and Units (No. of Outlets)
• Identify and analyze the top QSR players in the market to understand their market position, number of outlets and competition
• Understand the dynamics of QSR market by service type, business model and cuisine type for the historical period of 2016-2021
and the forecast period of 2022-2026
• Recommend strategies to dominate the market
Global QSR Market Factbook - 2022 Edition
Objective
Global QSR Market Factbook: Research Methodology
15
(c) AZOTH Analytics

16. Global Quick Service Restaurant (QSR) Market: An Analysis
16
(c) AZOTH Analytics

17. The global QSR Market grew at a CAGR of -X% during 2016-2021 and attained a market size of around USD 713.3 Billion in the
year 2021.
Factors such as ..
XX
XX
Increased internet penetration and quick access to smartphones have resulted in more purchases through online channels.
As a result, several food chains are shifting toward online portals to enhance online food ordering.
Figure 1: Global QSR Market Size, By Value, 2016-2021 (USD Billion)
CAGR 2016-2021
X%
17
Global QSR Market: By Value
2016 2017 2018 2019
Source: Azoth Analytics Estimates
2020 2021

18. Impact of COVID-19 on the Global QSR Market
18
(c) AZOTH Analytics

19. Competitive Scenario of Global QSR Market– By Cuisine Type
Chinese Cuisine segment holds the prominent share of x%
in 2021 by Cuisine Type. It has continuously adapted to the
tastes of the west which has led to a ..
The next largest cuisine segment is Italian with x% share in
2021. The main factors that make Italian food so popular
around the world are its .
Additionally, Japanese food is well-known ..
Xx
Xx
Xx
Xx
Xx
Xx
Xx
Xx
Xx
Xx
Xx
Xx
Xx
Xx
Italian Chinese Japanese Others
Figure 14: Global QSR Market- By Cuisine Type Market
Share, 2021 & 2026
Inner Pie: Segmental Analysis By Cuisine Type, 2021
Outer Pie: Segmental Analysis By Cuisine Type, 2026
19

20. North America QSR Market- By Number Of Stores
Source: Azoth Analytics Estimates
The number of quick service restaurants in North America …
Xx
Xx
Xx
xx
Faster speed of service, greater convenience, low cost and increased demand of fast food from young population is
resulting in the growing number of quick service restaurants in the region.
Figure 25: North America QSR Market Size, By Number of Stores, 2016-2026 (In Units)
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
20

21. North America QSR Market- By Delivery Mode & Ownership
21
2020
2019
2018
2017
2016
Number of Stores, 2016-2020 (Units)
Figure 28: North America QSR Market Size, By Delivery Mode (Number of Stores), 2016-2026 (In Units)
2026
2025
2024
2023
2022
2021
Number of Stores, 2021-2026 (Units)
Number of Stores 2016-2020 (Units)
2020
2019
2018
2017
2016
FRANCHISED COMPANY OWNED
Number of Stores 2021-2026 (Units)
2026
2025
2024
2023
2022
2021
DINE-IN DRIVE-THROUGH DINE-IN DRIVE-THROUGH
Figure 29: North America QSR Market Size, By Ownership (Number of Stores), 2016-2026 (In Units)
FRANCHISED COMPANY OWNED
* Number of stores includes only Chained QSRs
Source: Primary Research and Azoth Analytics Estimates

22. Taco Bell
22
96%
Drive
Through
2022¹
2021
2020
2019
2018
2017
2016
DINE-IN DRIVE-THROUGH
Taco Bell Number of Stores, By Delivery Mode,
2016-2022¹ (Units)
Taco Bell Number of Stores, By Ownership,
2016-2022¹ (Units)
2022¹
2021
2020
2019
2018
2017
2016
FRANCHISED COMPANY OWNED
Source: Primary Research and
Azoth Analytics Estimates
7%
Company
Owned
* 2022¹ data as of March/April
Number of Taco Bell Stores in North America, 2021

23. United States Quick Service Restaurant (QSR) Market: Country Analysis
23
(c) AZOTH Analytics

24. United States QSR Market- By Number Of Stores
Source: Azoth Analytics Estimates
In terms of the number of stores, the United States captures the largest chunk of the North American QSR market. In 2021,
there were more than X thousand QSR outlets in the country, which is the highest in the world.
The prime factors contributing ..
XX
XX
XX
Growing drive thru facilities at QSR outlets coupled with rising spending on fast food by millennials in the U.S. are
anticipated to drive the store count in the forecast period.
Figure 41: United States QSR Market Size, By Number of Stores, 2016-2026 (In Units)
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
24

25. United States QSR Market- By Type
Figure 42: United States QSR Market Size, By Type (Value), 2016-2026 (USD Billion)
2016 2017 2018 2019 2023 2024 2025 2026
2020 2021
CHAINED
2022
STANDALONE
Figure 43: United States QSR Market Size, By Type (Number of Stores), 2016-2026 (In Units)
2016 2017 2018 2019 2022
STANDALONE
2023 2024 2025 2026
2020 2021
CHAINED
Source: Primary Research and Azoth Analytics Estimates
25

26. United States QSR Market- By Delivery Mode & Ownership
26
2020
2019
2018
2017
2016
DINE-IN DRIVE-THROUGH
Figure 44: United States QSR Market Size, By Delivery Mode (Number of Stores), 2016-2026 (In Units)
Number of Stores, 2016-2020 (Units) Number of Stores, 2021-2026 (Units)
2026
2025
2024
2023
2022
2021
DINE-IN DRIVE-THROUGH
Number of Stores 2016-2020 (Units)
2020
2019
2018
2017
2016
FRANCHISED COMPANY OWNED
Number of Stores 2021-2026 (Units)
2026
2025
2024
2023
2022
2021
FRANCHISED COMPANY OWNED
Figure 45: United States QSR Market Size, By Ownership (Number of Stores), 2016-2026 (In Units)
* Number of stores includes only Chained QSRs Source: Primary Research and
Azoth Analytics Estimates

27. 27
United States QSR Market – By States
U.S. States 2016 2017 2018 2019 2020 2021 2022¹
CALIFORNIA
TEXAS
NEW YORK
FLORIDA
OHIO
PENNSYLVANIA
ILLINOIS
NEW JERSEY
GEORGIA
MICHIGAN
TENNESSEE
MASSACHUSSETS
MARYLAND
Figure 46: United States QSR Market Size, By States (Number of Stores*), 2016-2022¹ (In Units)
* Number of Stores of top 50 QSR brands
* 2022¹ stores data as of March/April
Source: Primary Research and Azoth Analytics Estimates

28. McDonald’s
28
Number of McDonald’s Stores in United States, 2021 (%)
X%
Drive
Through
2022¹
2021
2020
2019
2018
2017
2016
DINE-IN DRIVE-THROUGH
* 2022¹ data as of March/April
McDonald’s Number of Stores, By Delivery Mode,
2016-2022¹ (Units)
McDonald’s Number of Stores, By Ownership,
2016-2022¹ (Units)
2022¹
2021
2020
2019
2018
2017
2016
FRANCHISED COMPANY OWNED
X%
Company
Owned
Source: Primary Research and Azoth Analytics Estimates

29. About Azoth Analytics Pvt Ltd.
Azoth Analytics (ISO 9001:2015) is a business research and analytics company that creates in-depth research reports and provides
customized research solutions and consulting services. An ISO 9001:2015 certified company, Azoth Analytics adheres to international
quality management standards and has a strong commitment to a culture of continuous improvement. The business research and market
analysis of Azoth Analytics help organizations across different industry verticals solve their business problems. Strategic market sizing
and data dredging techniques include secondary research, and primary research (interviews with management personnel and industry
experts). Azoth Analytics provide syndicated and customized market research reports on different verticals including pharmaceutical and
healthcare, oil and gas and power, chemicals, automotive, technology, FMCG, food & beverages and media sectors.
29
(c) AZOTH Analytics