Mobile devices have changed the way consumers access the Internet as well as the way businesses are trying to reach their markets. Although QR codes and mobile barcodes have been around for several years, the explosion of smartphone adoption had allowed QR to grow 700% from January 2010 to July 2010 [ScanLife].
When researching QR codes I was able to find great statistics on who was scanning them, but not how aware consumers are of these barcodes. I wanted to know who has heard of them and who scanned them as well as some other information that would help us better understand QR codes so that we can begin to strategically implement them into advertising, direct mail and marketing materials.
Our survey was conducted in October and November of 2010. Respondents were 41% male and 58% female and comprised mostly of adults age 25-54 living in the United States. Feel free to link to our infographics or use the data we collected, just give us credit or link back to us.