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Blog commenting and the trap of the No follow tag
1. Blog commenting and the trap of the No follow
tag
On February 10 Nick Stamoulis of SeoMoz wrote that ‘Launch a blog and
include all of the social bells and whistles so that others can be a part of the
sharing, commenting and communicating on your website.’ Blogs are
considered the basic step towards optimizing your sites. Healthy blog
commenting helps increase traffic on your blog while a regulated use of the ‘no
follow’ tag spares you the horror of being disregarded as spammers.
What is “nofollow” tag?
“Nofollow” tag is a word inside a link telling search engines not to give any
credit to that particular link.
• A major concern for website owners trying to optimize their sites deals
with page rank within search engine result pages.
• Outbound links are a drain on the site’s total page rank, leading to a leak
in the page rank.
• If you choose to make a link to another website and add “nofollow” tag to
the anchor tag, then search engines will not counter these links as
outbound links, thus not allowing the page rank to leak.
The trap of the “nofollow tag”
Most of the blogging industry frowns down heavily upon the “nofollow” tag,
even in cases of trying to combat spamming in blog commenting.
• Many people have come up with CSS snippets, which highlight the “no
follow” tags and make it clearly visible that “nofollow” is being used in
the blog or site.
• Such practices alert readers and create a bad karma for your site, diverting
traffic and causing bad will.
• Thus you need to be careful about how heavily and in what sites you use
the “nofollow” tag, as it majorly affects blog commenting.
With extremely directed usage and a little thought, you will be able to maximize
2. your blog’s or site’s page rank by controlling the external links off your site.
Suggestion for positive ways of blog commenting
• Apply different sets of formats while blog commenting, varying from blog
to blog
• Your comment should be relevant to the topic of the blog.
• Your comment should be original, which should be able to capture the
interest of the reader and direct him towards your site.
Blog commenting is an extremely popular method of increasing site exposure
through publicity. Use blog commenting if you want to increase the popularity
of your blog and through the process publicize your sites amongst readers.
However, be aware of the flip side of this practice as well. The “nofollow” tag
has been considered a solution to the abuse of blog commenting. Be wary of
falling into its trap as well.
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