3. ОТДЕЛ МАРКЕТИНГА
Паритетное
взаимодействие
(тесное сотрудничество
по всем направлениям
взаимодействия)
3
Almaty City
ALMATY is large political, scientific,
cultural, sports, financial and industrial
megalopolis of the Republic of
Kazakhstan.
City establishment and its culture have
century traditions. During establishment
Almaty experienced specific stages of lay-
out, architectural style and way of life.
From 1991 to 1997, it was the capital
of Kazakhstan. Since then Almaty has
status of the southern capital of
Kazakhstan.
4. ОТДЕЛ МАРКЕТИНГА
Паритетное
взаимодействие
(тесное сотрудничество
по всем направлениям
взаимодействия)
4
Almaty City
Almaty remains the major
commercial and cultural center of
Kazakhstan, as well as its biggest
population center.
Population: 1 552 349
(February,2015).
Elevation: 500–1,700 m (1,640–
5,577 ft)
6. ОТДЕЛ МАРКЕТИНГА
Паритетное
взаимодействие
(тесное сотрудничество
по всем направлениям
взаимодействия)
Weather and climate features of Almaty
• The average temperature is:The average temperature is:
- in January – 10- in January – 10°°CC
-- in February – 8in February – 8°°CC
• Winter in mountain area of the city isWinter in mountain area of the city is
considerably soft, on the altitude ofconsiderably soft, on the altitude of
1700 m above sea level the average1700 m above sea level the average
temperature of January-Februarytemperature of January-February
is – 5 - 6is – 5 - 6°°CC
• Humidity in Almaty is about 75%Humidity in Almaty is about 75%
• Fallouts in Almaty in January-Fallouts in Almaty in January-
February reach up to 10 mmFebruary reach up to 10 mm
6
7. ОТДЕЛ МАРКЕТИНГА
Паритетное
взаимодействие
(тесное сотрудничество
по всем направлениям
взаимодействия)
Universiade Key Facts
Dates
January 29 – February 8, 2017
Duration
12 days
Number of sports
12 (8 compulsory + 4 optional + 1 demo)
Expected number of athletes and officials
About 3’000
Expected TV audience
About 3 bln.
Expected number of volunteers
About 1’500
Expected number of tourists
Not less than 30’000
7
8. ОТДЕЛ МАРКЕТИНГА
Паритетное
взаимодействие
(тесное сотрудничество
по всем направлениям
взаимодействия)
Universiade Key Facts
SPORTS VENUES
ALPINE SKIING
«SHYMBULAK» ALPINE SPORT RESORTSNOWBOARDING
FREESTYLE
BIATHLON
«ALATAU» BIATHLON AND CROSS-COUNTRY SKI COMPLEX
CROSS COUNTRY SKIING
FIGURE SKATING
ICE PALACE (12’000 SEATS)
CURLING
SHORT TRACK
BALUAN SHOLAK SPORT PALACE
ICE HOCKEY (L)
ICE HOCKEY (M) ICE ARENA (3’000 SEATS)
SKI JUMPING
INTERNATIONAL SKI JUMPING COMPLEX “SUNKAR”
NORDIC COMBINED
SPEED SKATING «MEDEO» ALPINE ICE ARENA 8
11. ОТДЕЛ МАРКЕТИНГА
Паритетное
взаимодействие
(тесное сотрудничество
по всем направлениям
взаимодействия)
«ALATAU» BIATHLON AND
CROSS-COUNTRY SKI COMPLEX
11
Sport BIATHLON & CROSS COUNTRY SKIING
Holding capacity 2800 seats, standing capacity for 3600 per
Total area 12 723,35 m²
16. - Athletes and Officials
- FISU and FISU family
- International Technical Officials (ITO)
- Observer Program participants
- Media
- National Technical Delegates (NTO)
- Host broadcasters
- International volunteers
Main client groups in
Universiade Almaty - 2017
16
17. Accommodation types of client groups on
Universiade Almaty-2017
1. Athletic Village
2. Hotels (5*, 4*, 3*)
3. Hostels
17