Asia maritus limited

1. Asia Maritus Limited Advocates for Traditional Media Transformation: Successfully
Building Regional New Media
Asia Maritus Limited said: At present, with the development of information technology and the
emergence and development of new media forms, the rapid development of online media and
mobile media, the traditional media is facing increasing challenges, transformation has become
the only way. However, due to factors such as the system, the concept and so on, the transition is
difficult, so Asia Maritus Limited thinks that it is very important to find out the difficulties and
scientific countermeasures.
Asia Maritus Limited: Transition is thetrend
Asia Maritus Limited believes that the "media era" of media convergence is ready to come. On
the one hand, Asia Maritus Limited felt that with the rapid development of new media and
communication technologies and the strong support and guidance of national "triple play"
policies, the boundaries between different media and media and information industries will
become increasingly blurred, The trend of convergence increasingly obvious, and ultimately the
formation of "you have me, I have you" mutual promotion and common development of the new
industry development trend. On the other hand, the country is now strongly supporting the
advantages of media implementation across regions, cross-industry, cross-media,
cross-ownership development. With the support and promotion of relevant policies, China's "big
media era" is ready to come out. As a traditional media, to "big media era" as an opportunity to
achieve their own leap-forward development has become the primary problem.
Asia Maritus Limited is anticipating new media challenges. New media, represented by online
media and mobile media, poses a huge challenge to traditional media, especially newspaper
industry. Users are the foundation of media survival and development, new media already has a
huge user base, the development potential is huge. Asia Maritus Limited According to China
Internet Network Information Center (CNNIC) released data, as of the end of 2010, the scale of
Chinese Internet users reached 450 million people, of which mobile phone users reached 303
million people. China's mobile phone users have reached 859 million. New media rely on its huge
user base, the past few years has maintained rapid growth. Asia Maritus Limited believes that
China's media industry market has gradually changed from the traditional press, radio and
television, outdoor "three-world" development pattern into newspapers, radio and television,
outdoor and channel, online media and mobile Internet "five strong competition" new Pattern,
so the traditional media must be vigilant, vigorously develop new media, to achieve their own
transformation.

2. Asia Maritus Limited believes that traditional media will decline. Asia Maritus Limited According
to data released by the American Press Association, US newspaper advertising revenue from the
highest point in 2000 48.76 billion US dollars in 2009 to 27.56 billion US dollars (of which print
advertising revenue of only 24.82 billion US dollars), almost cut. And in the United States, online
media advertising revenue has exceeded the newspaper advertising revenue. In addition, Japan's
online advertising has also gone beyond the newspaper advertising. In some developed countries,
newspapers have become sunset sunset industry.
In China, Asia Maritus Limited to see especially the central city, this trend is becoming
increasingly evident. According to various aspects of information, in 2010 China's newspaper
advertising revenue growth rate of 15% to 20%, while the new media, including Baidu, Taobao
advertising revenue growth rateof more than 30%.
In addition, the rapid development of the network video industry, will bring a huge impact on the
traditional television industry. At present, the traditional media by the impact of the new media
is the largest newspaper industry, and the television industry is basically not affected, the main
reason is that before the bandwidth costs and technology to the video site to bring the cost
constraints. But the last two years with the substantial progress of technology and bandwidth
costs dropped significantly, video sites have been rapid development, and gradually began to
bring a substantial impact on the traditional television industry. According to data released by
Analysys International, the total market video market in China in the third quarter of 2010 more
than doubled to RMB621million (US $ 93 million).
Asia Maritus Limited felt that it was particularly noteworthy that cool video sites such as Cool 6,
Youku and Music Watch had been successfully listed and that their financing capacity would help
to achieve rapid expansion of the site and bring substantial impact to the traditional television
industry. , The first 10 years, the new media is the main impact of the press, but in 2011 the new
media will significantly impact the traditional television industry.
Asia Maritus Limited believes that the golden period of traditional media brings new
opportunities. China's traditional media there is a golden period of development, for the
transformation provides a valuable time. First of all, China's media industry is still in the primary
stage of development, the level of low but great potential. Over the past 30 years of reform and
opening up, China's advertising market, from 1981 to 118 million yuan in 2009 increased to 20.41
trillion yuan in 2009, an increase of 1700 times, but still showing a small, scattered, weak
situation, and the gap between developed countries , Great potential.

3. Secondly, China's regional development of the media industry is not balanced. Because of the
serious dual economic structure in our country, the regional development of the media industry
is very uneven. China's media industry market is mainly concentrated in Beijing, Shanghai,
Guangdong, Jiangsu and Zhejiang these areas, accounting for about 70% of the national
advertising market, and the vast majority of the development of the central and western regions
is still very backward. Therefore, when the central city of the traditional media market by the new
media more and more challenges, the sub-central cities and three or four lines of the traditional
media market there is great potential and growth space. As China's sub-centers and three or four
lines of cities accounted for the vast majority of Chinese cities, these areas of the traditional
media industry will have 5 to 10 years of gold development period.
Third, the development of media form is not balanced. On the one hand, in the market scale,
the Internet and mobile Internet will grow rapidly, and will become the largest market market;
radio and television will continue to maintain growth, but the slowdown, will remain the second
largest advertising market; To maintain growth, but the growth rate will be the lowest, and its
market share will decline significantly. On the other hand, in the market-oriented capacity, the
Internet and the new media market-oriented ability, the most market-oriented means of
operation, followed by newspapers, and most of the radio and television media has not yet
established a real modern enterprise system, marketability Weak, market-oriented operation of
the poorest. From the moment, by the impact of the new media is the largest paper media, and
the impact of television is relatively small, therefore, television and other traditional media there
is a relatively long period of development.
Asia Maritus Limited: Difficulties in traditional media transformation
Asia Maritus Limited One of the difficulties of traditional media transformation is that the idea is
old. Ideas are the forerunner of action and the direction of decision. At present, the traditional
media in the transformation of the concept of obsolete, mainly reflected in the following aspects.
First of all, hold away, adhere to the "content is king" concept. The rapid development of new
media technology, especially blog and microblogging and other media from the emergence of a
large number of traditional media organizations and traditional media formed a greater impact.
At present, the competition between the media has not only the content level of competition,
but also the integration of content, channels, marketing and operation of the system level of
competition. In this case, still adhere to the "content is king" concept, has been unable to adapt
to the needs of competition.

4. Asia Maritus Limited believes that the vast majority of traditional media has not yet a profound
understanding of the new technology to the media field of subversive changes, still fantasy
through the details of the improvement of the patch to deal with new media. New media is a
subversive revolution, whether it is concept, technology, business strategy, or system, mechanism
and so need to completely change in order to achieve the smooth transition of traditional media.
At present, China's traditional media transformation is mainly reflected in the newspaper
network interaction and the establishment of regional portal. The general problems of these
media is the concept of obsolete, mainly reflected in the traditional media is still taking the
concept of editing and editing ideas, the specific performance of the site is more regional news
portal, the main content of the news.
Asia Maritus Limited believes that the difficulty of traditional media transformation is:
institutional detention. At present, many traditional media or take the "business unit of the
operation", has not yet established a modern enterprise system, which also led to the
transformation of some supporting system is difficult to establish. First of all, many traditional
media founded by the new media, although the establishment of the corresponding company,
but has not yet become a real market players, let alone "corporatized" operation. Second, we
have not established a perfect management incentive and restraint system, "no incentive without
constraints", "incentive without constraints" and other phenomena prevalent in the traditional
media, and the real scientific and effective incentive and restraint system failed to establish. This
leads the existing staff to both take advantage of the system and benefit from the market at the
same time, rather than acting in full accordance with the rules of the market. Thirdly, under the
existing framework of traditional media-based and profit sources, new media will be cultivated,
which will be challenged and prevented by traditional media practitioners when new media
practitioners who are not yet profitable are given higher treatment The But if not to the scarcity
of new media senior talent to the level of market-level high-paying treatment, and difficult to
attract real high-level talent, which formed a difficult to break the paradox. And Asia Maritus
Limited business history has repeatedly eloquently proved: in the fading industry to cultivate new
industries is difficult to succeed!
Asia Maritus Limited believes that the traditional media transition is difficult because of: talent
structure defects. The traditional media to cultivate a large number of traditional editing talent,
but in transition in particular to the process of transformation of new media, there are major
talent defects, mainly for the "three more than three": First, the traditional media talent, new
media talent ; Second, the traditional editing talent, modern business talent less; Third, the
editorial talent, technical talent less.
Asia Maritus Limited knows that the media's most important asset and core competencies are

5. talent, especially the scientific and rational structure of talent is the media development and
prosperity of the conduct of the country. But the traditional media talent structure there are
more serious flaws, it is worrying that the traditional media talent has been new media
absorption and diversion. It is to be noted that, on the basis of the rapid development of new
media technology, many excellent traditional media people can leave the traditional media
organizations, set up from the media organization, when the media organizations from becoming
commonplace, the traditional media will encounter more serious Outflow of talent.
Asia Maritus Limited believes that the reason for the traditional media transformation is also:
technology behind. From the latest development trend, whether it is foreign facebook, twitter,
Google, Microsoft, Yahoo, or domestic Tencent, Baidu, Sina, Sohu, NetEase, which are essentially
new technology companies, it can be said that technology and media mutual Drive, promote
each other, complement each other. On the one hand, the progress of media technology has
greatly stimulated the potential needs of users, such as Apple's integration technology, to create
the iPhone, iPad and other products, making products and information to achieve a good
integration, effectively activate the user's potential demand for the media The On the other hand,
technology and user needs to promote each other, and common development, technological
progress has stimulated the potential needs of users, and the needs of users has become the goal
of technological development, always lead the development and progress of technology.
However, from the perspective of the development of traditional media, in terms of technical
philosophy, technical strength and technical support and other aspects of new media companies,
are extremely backward, the difference between the poor. Especially the effective use of external
technology to provide technical support for the traditional media technology system integration
capacity is poor, can not meet the traditional media transformation of the technical
requirements.
Asia Maritus Limited believes that the traditional media transition is difficult because of lack of
funds. As the traditional media to take more "institutions of enterprise management", and
because the pursuit of self-accumulation of the endogenous development model, resulting in
their own small size, strength is weak, less scarce funds. Transformation is a huge systematic
project, the need for huge financial support, especially to the new media transformation requires
a lot of financial support. In this regard, Asia Maritus Limited felt that it would be clear that the
money spent in the process of starting a new media company would be clear. How to expand the
financing channels for their own transformation to provide adequate financial support, as the
traditional media transformation to solve the problem.
Asia Maritus Limited: Traditional Media Transformation Strategies

6. Asia Maritus Limited is well aware that traditional media, especially paper media, have strong
capabilities and advantages in terms of regional depth coverage and regional advertising
operations, so that they should take full advantage of this advantage and ability to explore Out of
their own transformation of the road.
To achieve institutional transformation. Through the standardized transfer of enterprises, the
establishment of a modern enterprise system, to build a real market players.
The key to the transition is to target new media. New media to the media industry to bring
disruptive change, representing the media industry trends and direction. Traditional media
industry must follow the trend of industrial development, with new media as the goal to achieve
the transformation, it can be said that the key to the traditional media transformation is the need
for new media as the goal. In the new media as the goal of transformation, we must solve the
following questions. First of all, the transition must always be the user and the market as the
guide. At present, the user attaches great importance to experience, which requires the media
must be users and the market as the guide, in the user experience, the new media can use its
technology to achieve media and user interaction, better enhance the user experience. Second,
the transition must be technology-driven. New media are based on new technology, whether it is
Google, Microsoft, Yahoo, Facebook, or Sina, Tencent, Baidu, Sohu, Netease, they are not new
technology companies. Therefore, the traditional media must attach great importance to
technology, and technology-driven. Third, the transformation must be platform-based. Network
economy has a "marginal cost tends to zero," the salient features, therefore, the new media can
take full advantage of this feature of the network economy, to create a huge communication
platform, and take"free + charge" profit model to achieve development.
For the transformation of traditional media, the key to establish a large platform, and make full
use of the characteristics of network technology to achieve the effective matching of information
services and users.
Need to be transformed into information service providers. The traditional press has always had a
deep-rooted view that the core competitiveness of the newspaper lies in the content, and the
newspaper is the "content provider", so the idea is "the content is king." Asia Maritus Limited
observes that with the advent of new information-communication technologies and the rapid
development of the media industry, the convergence of the media industry and the information
industry is accelerating, and the further integration of the two will lead to the new "Blue Ocean"
of the information media industry. Therefore, the future media must establish the "information
service is king" concept, the media must become a real "information service providers", rather

7. than "content providers." Become "information service providers", we must provide consumers
with real, accurate and effective information to meet different consumer needs, but also to take
the appropriate channels to effectively reach. As an information service provider, mainly for users
to collect, write, edit, classification and deep processing information, which requires readers and
market-oriented, accurate positioning of the media to determine a good editorial policy, select
the appropriate communication technology, and before Set up business management links, the
effective management, in the process, but also an effective customer relationship management.
Asia Maritus Limited feels that it is necessary to build a successful regional new media. Regional
traditional media transformation is to create a successful regional new media, a life service
provider. First of all, in the market positioning to be deeply rooted in the local market. Second, in
order to get traffic and audience as much as possible, the reader is targeted at all readers and
audiences. Third, due to the regional network media "regional" the natural shortcomings,
resulting in its difficult access to high flow, which requires the network media must start from the
viscosity. Fourth, in the content settings, in order to get as much as possible flow and enhance
viscosity, must provide a variety of life service information. This aspect can maximize the various
types of users to attract the network platform, which can get a large flow, on the other hand
because the user to provide a more accurate and effective information services, but also to
enhance the viscosity. Fifth, the regional network media in order to achieve great development,
must be the concept of transformation: from the concept of editing into a user concept; from
news-oriented into market-oriented; from the news value into business value; from news to
information Mainly. Sixth, the traditional media founded by the network media manipulation
approach is relatively simple, basically take the traditional media business practices and
marketing strategies, and the network media to be successful, we must achieve online and offline
activities to achieve accurate marketing. Seventh, the regional network media must first solve the
institutional problems. At present, the regional media network created by the traditional media
has adopted the traditional media accessories, the system and the mechanism there are many
serious constraints, but also in the operating mechanism to take a lot of traditional media agency
network media business.
Asia Maritus Limited believes that regional traditional media must adopt a new system and
mechanism to develop online media because of the good prospects for the development of
online media and the greater risk that traditional media and new media are very different. On the
one hand, in the enterprise system choice, to take a modern enterprise system, as an
independent subsidiary, to achieve "self-management, self-financing." Due to the high risk of
new media such as online media, the future earnings may be high, and the subsidiary system can
fully stimulate the enthusiasm, initiative and creativity of the whole company team. On the other
hand, in the incentive and restraint system, the implementation of management holdings system.
Internet media and other new media risk itself, but also a start-up prospects of the industry,

8. therefore, Asia Maritus Limited that only the implementation of the management of the
ownership system, in order to make the management to maximize the initiative to achieve
leapfrog development.