Market research solutions for effective channel partner management

1. Channel Partner Market Research
Prepared By:
Ashutosh Tyagi
Chief Marketing & Strategy Officer
‘Think As Consumer’
Website: www.thinkasconsumer.com

2. Channel Partner Satisfaction Measurement
Distributor/ Retailer/ DSA
Satisfaction Study
• Assess satisfaction levels on various
attributes:
• Quality of products vs competition
• Range/variety of products
• Pricing/ value for money
• Ordering & delivery processes
• Ease of billing and payment
• Behavior of company staff
• Promptness of resolving issues
• Overall experience with company

3. Retail Audit
Retail Audit
• Measurement of on-shelf availability
• Measurement of share-of-the-shelf
• Measurement of promotional displays
• Measurement of shelf attributes
• Measurement of shares/ number of facings
• Measurement of shares/ number of SKUs
• Price measurement
• Measurement of the degree to which
merchandising objectives have been met
• Measurement of the degree of fulfillment of
promotional actions
• Other – depending on the needs of the Client

4. 4. Mystery Shopping
Mystery Shopping
• Determine the quality of service in a
retail outlet.
• Mystery shoppers provide a record of
their real shopping experience, such
as :
• time taken to get the attention of
a salesperson,
• responses made to queries.
• Behavior of staff, etc.

5. For any support or more information, you could
contact:
Ashutosh Tyagi
Chief Marketing & Strategy Officer
‘Think As Consumer’
Website: www.thinkasconsumer.com
Email: ashutosh@thinkasconsumer.com
Mobile: +91 9818328050