3.
2
Group
Biographies
Stephen
Cahill
is
a
senior
at
Miami
University
in
Oxford,
Ohio,
and
is
completing
a
Bachelor
of
Arts
Degree
in
Strategic
Communication
along
with
a
minor
in
General
Finance.
Stephen
is
originally
from
Chicago
and
graduated
from
Benet
Academy
High
School
in
2012.
Upon
graduating,
Stephen
has
accepted
a
job
offer
to
work
for
Fisher
Investments,
a
financial
advising
firm
located
just
outside
of
Portland,
Oregon.
Allie
Abrams
is
a
senior
at
Miami
University
in
Oxford,
Ohio,
and
will
graduate
with
a
Bachelor
of
Arts
Degree
in
Strategic
Communications
with
a
double
minor
in
Sociology
of
Business
and
Management
and
Leadership.
Growing
up,
Allie
lived
in
six
states
across
the
U.S.
Allie
moved
to
Strongsville,
Ohio,
a
suburb
of
Cleveland,
in
2009
and
graduated
from
Strongsville
High
School
in
2013.
After
graduation,
Allie
is
looking
to
pursue
a
career
in
the
entertainment
industry,
specifically
at
a
record
label
or
radio
station.
Matt
Rigali
is
a
senior
Strategic
Communication
and
Public
Administration
double
major
at
Miami
University
in
Oxford,
Ohio.
Matt
is
from
Charlotte,
North
Carolina,
and
is
the
older
of
two
siblings
with
a
brother
in
high
school
and
a
sister
attending
Appalachian
State
University.
Upon
graduating,
Matt
plans
to
begin
a
career
in
advertising
in
the
Chicago
area,
where
his
extended
family
resides.
4.
3
Francesca
Peck
is
a
senior
strategic
communications,
professional
writing
and
photography
student
at
Miami
University.
She
is
involved
with
several
extracurricular
groups
on
campus
as
an
active
member
of
the
Delta
Gamma
Alpha
Omicron
chapter
and
the
publisher
of
MU’s
student-‐run
fashion
and
lifestyle
publication,
UP
Magazine.
Inspired
by
art,
travel,
fashion
and
culture,
Francesca
plans
to
work
in
the
media
industry
after
graduating
this
spring.
Ashley
Dowler
is
a
senior
Strategic
Communication
and
Professional
Writing
double
major
from
Oxford,
Ohio.
Outside
of
her
schoolwork,
Ashley
is
an
active
member
of
the
nationally
ranked
Miami
University
Equestrian
Team.
After
graduation,
Ashley
plans
to
work
in
the
equestrian
industry
as
a
collegiate
coach.
Austin
Stamper
is
a
senior
at
Miami
University
in
Oxford,
Ohio,
and
will
be
graduating
with
a
Bachelor
of
Arts
Degree
in
Strategic
Communication.
Austin
is
from
the
Cincinnati
area
and
graduated
from
Fairfield
High
School
in
2012.
Austin
has
accepted
a
job
offer
at
The
Cincinnati
Insurance
Companies,
located
in
Fairfield,
Ohio,
and
will
be
working
as
a
Commercial
Lines
Underwriter
starting
in
January
of
2017.
5.
4
Problem
Statement
Although
enrollment
in
the
Strategic
Communication
Program
at
Miami
University
is
increasing,
there
is
limited
knowledge
of
the
program’s
available
resources
and
opportunities.
As
such,
the
Strategic
Communication
Program
struggles
to
develop
a
positive
reputation
throughout
the
Miami
University
community.
Situation
Analysis
Primary
Research:
● Student
Online
Survey:
An
online
survey
with
a
stratified
volunteer
sample
of
156
Miami
University
students
was
used
to
gauge
the
general
level
of
knowledge
on
the
Strategic
Communication
Program,
the
program’s
reputation
and
what
communication
resources
are
the
most
used
by
students.
This
survey
was
posted
on
the
Facebook
pages
of
Miami
University’s
class
of
2017,
class
of
2018,
class
of
2019
and
class
of
2020,
allowing
results
from
a
range
of
academic
levels.
Additionally,
respondents
were
a
mix
of
strategic
communication,
non-‐strategic
communication
and
undecided
students,
offering
insights
from
students
within
and
outside
of
the
program.
(See
appendix
Q)
● Faculty
Online
Survey:
An
online
survey
was
taken
by
18
Miami
University
faculty.
The
survey
was
used
to
gauge
faculty
opinion
of
the
program
and
its
professors,
as
well
as
measuring
the
general
knowledge
they
have
on
strategic
communication
at
Miami.
This
survey
was
emailed
to
both
professors
within
and
outside
of
the
strategic
communication
major.
(See
appendix
R)
● Department
Head
Personal
Interview:
Bill
Brewer,
the
director
of
the
Strategic
Communication
Program,
was
interviewed
to
gain
fundamental
information
on
the
problem
at
hand.
Throughout
this
interview,
Brewer
discussed
his
goals
for
the
program
and
this
campaign,
reported
specific
information
and
statistics
relating
to
the
success
of
its
students,
explained
commonly
occurring
trends
within
the
program
and
ultimately
offered
a
general
understanding
of
the
current
state
of
strategic
communication
at
Miami
University.
(See
appendix
S)
6.
5
● Student
Focus
Group:
This
focus
group
was
conducted
with
12
strategic
communication
students
of
various
grade
levels
at
Miami
University,
including
three
freshmen,
three
sophomores,
four
juniors
and
two
seniors.
The
purpose
of
the
focus
group
was
to
collect
qualitative
information
from
students
studying
strategic
communication,
determining
general
opinions
on
several
elements
of
the
program:
what
aspects
students
like,
what
aspects
need
improvement,
how
he
or
she
feels
about
the
program,
how
he
or
she
thinks
the
Miami
University
community
feels
about
the
program,
etc.
This
research
also
allowed
insight
on
how
students
prefer
to
receive
information
on
academics,
narrowing
down
the
best
practices
for
reaching
this
group
throughout
the
plan.
(See
appendix
T)
● Content
Analysis:
The
content
analysis
took
a
closer
look
at
online
resources
for
strategic
communication
at
Miami
University.
The
research
looked
at
the
Miami
University
website,
the
department
of
Media,
Journalism
and
Film
website,
the
strategic
communication
website,
emails
from
department
heads,
emails
from
program
heads,
announcements
for
events
relating
to
strategic
communication
and
the
program’s
social
media
pages.
The
purpose
of
this
analysis
was
to
understand
what
is
being
said
about
the
program,
who
these
messages
are
coming
from
and
what
outlets
are
used
to
send
messages
about
the
program.
Beyond
focusing
on
the
Strategic
Communication
Program
and
its
department
at
Miami,
this
analysis
also
reviewed
the
department
webpages
of
other
programs
offered
at
Miami.
This
research
helped
in
understanding
the
similarities
and
differences
in
the
programs.
(See
appendix
U)
Key
Findings
● Student
Online
Survey:
○ Respondents
most
frequently
rated
their
knowledge
of
the
Strategic
Communication
Program
to
be
a
three
of
five,
or
“neutral.”
When
controlling
for
academic
major,
71.43
percent
of
undeclared
students
rated
their
knowledge
of
the
Strategic
Communication
Program
to
be
a
three
of
five.
55
percent
of
strategic
communication
students
also
rated
their
knowledge
as
a
three
of
five,
followed
by
33.33
percent
responding
with
a
four
of
five,
or
“knowledgeable.”
○ Respondents
most
frequently
rated
the
reputation
of
this
program
among
Miami
students
and
faculty
to
be
a
three
of
five,
or
“neutral,”
followed
by
a
two
of
five,
or
“somewhat
negative.”
When
controlling
for
academic
major,
those
within
the
Strategic
Communication
Program
generally
rated
the
reputation
to
be
more
positive
than
those
outside
of
the
program.
○ Respondents
most
frequently
rated
informational
emails
from
department
heads
as
their
most
helpful
resource
for
receiving
information
on
academic
programs,
7.
6
while
referrals
from
professors
were
the
second
most
commonly
chosen
resource.
When
controlling
for
academic
major,
the
majority
of
undecided
students
also
rated
informational
emails
as
the
most
helpful
resource,
followed
by
referrals
from
professors.
● Department
Head
Personal
Interview:
○ According
to
Bill
Brewer,
95
percent
of
students
are
employed
within
three
months
of
graduation.
○ The
two
major
issues
with
the
program
are
managing
student
perception
of
the
strategic
communication
major
and
educating
both
students
and
faculty
on
what
the
program
is
what
it
can
offer.
○ The
retention
rate
within
the
Strategic
Communication
Program
is
very
high.
However,
most
students
in
this
major
do
not
enroll
at
Miami
University
with
this
major
declared.
Instead,
it
is
more
common
for
these
students
to
select
strategic
communication
while
attending
Miami.
○ Students
must
declare
a
major
by
the
end
of
sophomore
year.
○ Currently
there
are
1,400
Media,
Journalism
and
Film
students,
800
of
which
have
declared
the
strategic
communication
major.
○ The
strategic
communication
major
was
established
in
2008.
○ Faculty
and
students
in
the
department
may
have
different
perceptions
of
public
relations.
○ The
major
has
great
opportunities
available
to
students
such
as
PRSSA,
PRISM,
capstone
classes
and
inside
programs.
● Student
Focus
Group:
○ Most
focus
group
participants
have
a
co-‐major
rather
than
double
minor.
○ The
top
reason
that
students
chose
to
study
strategic
communication
includes
its
relationship
to
a
range
of
industries,
most
notably
in
public
relations,
marketing,
advertising
and
sales.
Additionally,
students
admitted
that
they
would
refer
the
Strategic
Communication
Program
to
friends
and
family
who
are
interested
in
pursuing
a
career
in
these
fields.
○ In
general,
the
participants
believe
the
reputation
of
the
program
is
poor
and
underrated,
not
accurately
giving
credit
to
the
quality
of
the
education
and
the
opportunities
it
provides.
Students
would
like
more
opportunities
to
show
pride
for
the
program,
making
it
more
visible
on
campus.
○ Participants
would
like
more
opportunities
to
network
with
the
faculty
and
students
within
the
Strategic
Communication
Program.
Students
also
feel
this
8.
7
would
have
been
helpful
when
deciding
to
whether
or
not
to
declare
a
major
in
strategic
communication.
○ Participants
of
all
grade
levels
are
more
likely
to
be
reached
by
email
or
social
media
than
printed
fliers
or
advertisements
for
information
on
academic
programs,
opportunities
on
campus,
invitations
to
events,
etc.
The
most
common
social
media
outlets
used
by
students
include
Facebook,
Twitter,
Snapchat
and
LinkedIn.
Students
would
be
interested
in
following
the
Strategic
Communication
Program
on
at
least
one
of
these
outlets.
○ The
most
visible
student
media
organizations
who
report
on
academic
programs
and
opportunities
at
Miami
University
are
The
Miami
Student
and
Miami
Quarterly
(MQ).
○ Participants
are
more
likely
to
attend
informational
sessions
and
events
when
the
atmosphere
is
casual
rather
than
a
lecture
setting.
This
includes
elements
like
having
food
and
beverage,
hosting
in
pavilions
instead
of
lecture
halls
and
ultimately
making
the
event
more
conversational
than
presentational.
○ Participants
reported
attending
guest
speaker
events
on
occasion,
but
would
prefer
to
hear
from
a
wider
range
of
presenters.
For
example,
students
feel
there
are
too
many
speakers
from
the
Ohio
area
who
work
in
the
journalism
and
public
relations
fields.
In
addition
to
these
guests,
participants
would
like
to
hear
from
representatives
in
a
wider
range
of
industries
and
companies
that
relate
to
strategic
communication.
● Faculty
Opinion
Survey:
○ Only
14.29
percent
of
strategic
communication
faculty
that
completed
the
survey
ranked
the
education
that
students
in
the
program
receive
as
“top
notch.”
○ When
asked
if
they
would
recommend
the
program
to
students
who
are
undeclared
or
unhappy
in
their
major,
71.43
percent
of
strategic
communication
faculty
answered
“yes.”
○ Twenty
percent
of
faculty
that
are
not
strategic
communication
professors
answered
that
they
are
aware
of
the
program.
○ When
asked
about
the
education
that
strategic
communication
students
receive,
61.11
percent
answered
that
it
“could
be
better.”
● Content
Analysis:
○ The
Strategic
Communication
Program
at
Miami
University
does
not
have
an
official
Facebook,
Twitter
or
LinkedIn
account.
○ The
departmental
and
program
websites
are
not
easy
to
navigate
and
much
of
the
information
it
offers
is
out
of
date.
For
example,
the
curriculum
and
major
requirements
are
not
easily
accessible
on
the
strategic
communication
website.
9.
8
○ The
faculty
list
only
includes
titles
and
emails
rather
than
identifying
details
such
as
the
faculty
member’s
specific
role
within
the
program.
Titles
are
inconsistent,
sometimes
saying
“instructor”
and
other
times
saying
“professor.”
This
page
includes
a
small
number
of
the
actual
faculty
within
the
program.
○ In
the
FAQ
section
Miami
University
answers,
“What
can
I
do
with
this
major”
with
the
following
answer:
“This
degree
is
for
those
planning
to
enter
graduate
school
in
communication
and
related
disciplines,
including
law
school,
and/or
to
apply
this
knowledge
to
their
chosen
career
(e.g.,
corporate,
nonprofit,
governmental,
social
issues,
public
relations,
public
affairs,
or
related
areas
that
call
for
a
strong
liberal
arts
background.”
○ Miami
University’s
Farmer
School
of
Business,
College
of
Engineering
and
Computing,
College
of
Creative
Arts
and
College
of
Education,
Health
and
Society
have
well
designed,
user-‐friendly
pages.
The
program
descriptions
and
contact
information
are
more
complete
than
what
is
available
on
the
strategic
communication
website.
Elements
such
as
organized
tabs,
imagery,
external
links
and
personal
testimonies
from
faculty
and
students
make
these
websites
more
successful
than
the
strategic
communication
page.
Publics
Primary:
● Current
strategic
communication
students
at
Miami
University:
o This
public
was
chosen
because
they
are
the
face
of
the
program
and
therefore
have
a
direct
impact
on
its
reputation.
● Current
strategic
communication
faculty
at
Miami
University:
o This
public
was
chosen
because
they
are
the
educators
of
the
program
and
therefore
have
a
direct
impact
on
its
reputation.
Secondary:
● Undecided
first-‐year
or
second-‐year
students
at
Miami
University:
o This
public
was
selected
because
they
have
the
potential
to
become
strategic
communication
students
and
therefore
should
be
aware
of
the
resources
and
opportunities
available
to
them.
● Faculty
outside
of
the
strategic
communication
department
at
Miami
University:
o This
public
was
selected
because
it
needs
to
be
educated
on
the
value
of
the
Strategic
Communication
Program
in
order
to
accurately
compare
it
to
other
programs
offered
at
the
university.
Goals
● Raise
awareness
of
the
opportunities
and
goals
of
the
Strategic
Communication
Program.
10.
9
● Create
a
positive
reputation
for
the
Strategic
Communication
Program.
Objectives
● To
increase
strategic
communication
students
who
report
being
either
“knowledgeable”
or
“very
knowledgeable”
from
39.35
percent
to
65
percent
by
May
31,
2018.
● To
increase
the
amount
of
strategic
communication
faculty
who
report
being
“aware”
of
the
program
from
85.71
percent
to
100
percent
by
May
31,
2018.
● To
increase
the
amount
of
first
or
second
year
undecided
students
who
report
being
either
“knowledgeable”
or
“very
knowledgeable”
of
the
program
from
28.57
percent
to
50
percent
by
May
31,
2018.
● To
increase
the
amount
of
non-‐strategic
communication
faculty
who
report
thinking
the
program
is
either
“good”
or
“top
notch”
from
9.09
percent
to
45
percent
by
May
31,
2018.
Strategies
● Strategy
1:
Proactively
utilize
social
media
in
order
to
engage
the
target
audience.
● Strategy
2:
Increase
opportunities
for
student
learning
and
involvement
in
Strategic
Communication
Program.
● Strategy
3:
Update
the
program’s
communications
resources
and
outlets.
● Strategy
4:
Educate
the
Miami
University
community
on
the
Strategic
Communication
Program.
● Strategy
5:
Foster
a
sense
of
pride
for
the
Strategic
Communication
Program.
Key
Messages
● The
Strategic
Communication
Program
is
well
connected
to
its
students
with
frequent
reach-‐outs
through
several
online
and
print
communication
outlets.
● Students
in
the
Strategic
Communication
Program
are
competitive
in
job
searches
and
are
highly
prepared
for
a
career
in
the
field
of
communications
upon
graduation.
● The
Strategic
Communication
Program
offers
its
students
ample
opportunities
for
student
and
professional
growth.
Tactics
Strategy
1:
Social
Media
11.
10
● Facebook:
○ We
will
create
and
utilize
a
Miami
University
Strategic
Communication
Facebook
page
to
connect
with
current
majors,
potential
majors,
alumni,
parents
and
anyone
else
interested
in
staying
up
to
date
with
the
program.
The
page
will
promote
upcoming
events,
such
as
Evenings
With
The
Pros
video
conference
call
series
(see
tactic
under
Strategy
2).
It
will
promote
special
opportunities
specific
to
strategic
communication
students,
such
as
the
Undergraduate
Board
of
Directors
Program
(see
tactic
under
Strategy
2).
Finally,
it
will
recognize
a
strategic
communication
alum
of
the
month
to
show
how
the
program
sets
students
up
for
successful
careers
in
communication
fields.
(See
appendix
A)
● Twitter:
○ We
will
create
and
utilize
a
Miami
University
Strategic
Communication
Program
Twitter
page.
This
social
media
platform
will
be
used
similarly
as
Facebook,
promoting
events,
opportunities,
and
participating
in
the
Alumni
of
the
Month
Campaign.
Tweets
will
frequently
link
to
posts
on
the
Facebook
page
to
increase
the
interconnectedness
and
visibility
of
the
department’s
social
media
platforms.
The
username
will
be
@MiamiStratComm.
(See
appendix
B)
● LinkedIn:
○ We
will
create
and
utilize
a
Miami
University
Strategic
Communication
Program
LinkedIn
page
to
connect
with
relevant
audiences
on
a
more
professional
level
than
our
other
social
media
accounts.
Like
Facebook
and
Twitter,
our
LinkedIn
page
will
recognize
the
alumni
of
the
month,
making
it
easy
for
viewers
to
view
the
professional
pages
of
those
alumni,
research
their
current
employers,
etc.
Every
student
in
the
Strategic
Communication
Program
will
connect
with
this
page,
ensuring
that
the
students
in
this
department
have
a
LinkedIn
account,
raising
the
professional
standard
of
those
in
this
academic
program.
(See
appendix
C)
● Strategic
Communication
Snapchat
Geotag:
○ The
strategic
communication
department
will
create
a
Snapchat
Geotag
that
will
be
available
throughout
the
Miami
University
campus,
during
12
specific
days
12.
11
during
the
2017-‐2018
academic
year.
This
use
of
social
media
will
allow
members
of
the
Miami
Community
to
show
support
for
the
strategic
communication
department
in
an
interactive
way,
through
a
platform
that
is
very
popular
among
college
students.
Specific
dates
that
this
geotag
will
run
include
the
first
three
days
of
classes
of
both
the
fall
and
spring
semester,
as
well
as
the
first
three
days
of
Miami’s
class
registration
months,
November
and
April.
(See
appendix
D)
Strategy
2:
Increase
Opportunities
for
Student
Learning
and
Involvement
● Undergraduate
Board
of
Directors
Program:
○ The
Undergraduate
Board
of
Directors
Program
will
showcase
the
major’s
best
and
brightest
students
while
promoting
Miami’s
Strategic
Communication
Program.
The
purpose
of
the
program
is
to
bring
together
the
top
representatives
of
the
strategic
communication
major
at
Miami
University
and
provide
these
students
with
real,
valuable
professional
experience,
faculty
and
professional
networking
and
leadership
opportunities.
These
top
students
will
serve
as
liaisons
between
strategic
communication
faculty
and
the
Media,
Journalism
and
Film
Department
and
potential
and
current
strategic
communication
students.
An
informational
session
will
be
held
Sept.
5
in
McGuffey
322
to
recruit
students
to
this
new
program.
○ Students
who
are
interested
in
participating
in
the
Undergraduate
Board
of
Directors
Program
will
apply
and
interview
with
strategic
communication
faculty
and
will
be
judged
on
demonstrated
academic
achievement,
community
involvement
and
professionalism.
Student
Ambassador
positions
will
be
open
to
15
second
and
third
year
strategic
communication
students,
while
the
six
Executive
Board
positions
will
be
available
for
seniors.
(See
appendix
E)
● Evenings
With
The
Pros
Video
Conference
Call
Series:
○ The
strategic
communication
department
will
host
guest
speakers
through
conference
call
software,
a
series
called
“Evenings
With
the
Pros.”
Communicating
through
technology
will
allow
students
to
hear
from
and
interact
with
prestigious
speakers
from
across
the
United
States,
rather
than
being
limited
to
those
who
can
physically
travel
to
Oxford.
These
conference
calls
will
be
held
a
minimum
of
three
times
a
semester,
and
guests
will
relate
to
fields
in
communication
industries.
○ The
first
speaker
in
this
series
will
be
Miami
University
Mass
Communication
alum,
David
Kelbaugh.
Since
graduating
from
MU,
he
has
become
the
founder
and
president
of
Tacklebox
Brand
Strategy
in
Chicago.
During
his
video
conference
call,
Kelbaugh
will
discuss
the
work
he
has
done
to
accomplish
his
goal
of
founding
a
13.
12
communication
company,
offer
career
advice
relating
to
the
field
of
communication
and
answer
questions
from
students
in
an
open
Q&A.
This
first
event
will
take
place
Sept.
21
in
McGuffey
Hall.
(See
appendix
F)
Strategy
3:
Update
Communication
Resources
● Revamp
Website
Content:
○ The
current
strategic
communication
website
will
go
live,
in
compliance
with
University
website
regulations,
in
order
to
accurately
reflect
the
professionalism
of
the
Strategic
Communication
Program.
Changes
will
include
several
elements
of
web
design
to
make
the
page
more
user-‐friendly,
organized
and
complete.
First,
the
site
will
personify
the
faculty
and
student
body
by
including
testimonials,
headshots
and
contact
information
for
professors
and
directors
within
the
program.
Secondly,
the
new
website
layout
will
include
a
more
organized
structure
with
easy
navigation.
Some
of
these
navigation
improvements
include
more
accessible
information
tabs,
a
strong
social
media
presence
and
faculty
information
including
their
accomplishments,
research,
contact
information
and
a
headshot.
● Update
Advising
Informational
Fact
Sheet:
○ The
Strategic
Communication
Program
will
update
the
registration
fact
sheet
used
by
academic
advisors.
Fact
sheet
will
be
one
page
with
copy
on
the
front
and
back
and
will
be
printed
at
the
Oxford
Copy
Shop.
The
fact
sheet
will
include
an
overview
of
the
program,
as
well
as
what
the
focus
and
a
few
requirements
are
throughout.
Also,
opportunities
available
for
students,
inside
the
department
and
programs
available
outside
throughout
campus,
will
be
listed.
The
address
to
Williams
Hall
will
be
included,
along
with
a
reminder
to
follow
the
strategic
communication
department
on
social
media
outlets.
(See
appendix
H)
Strategy
4:
Educating
the
Miami
University
Community
● Faculty
Conference:
14.
13
○ A
conference
for
faculty
within
the
strategic
communication
department
will
be
held
before
the
start
of
the
2017-‐2018
academic
year.
This
event
will
be
used
to
educate
faculty
on
goals
set
for
the
program
to
achieve
that
year,
introduce
faculty
members
who
may
not
know
one
another
and
present
information
regarding
any
changes
made
to
the
Strategic
Communication
Program
during
this
campaign.
This
first
conference
will
be
held
in
Armstrong
Student
Center
Pavilion
B
Aug.
14
and
will
include
beverages
and
snack
platters.
(See
appendix
I)
● Networking
With
Professors
Event:
○ The
strategic
communication
department
will
host
a
networking
event
on
Sept.
7
to
allow
current
and
prospective
students
to
engage
with
professors
within
the
department.
Additionally,
this
will
allow
faculty
from
other
academic
departments
to
meet
these
professors
and
learn
about
the
communication
program.
The
event
will
be
casual
to
encourage
a
social
atmosphere
for
students
and
faculty,
hosted
in
central
quad.
There
will
be
music
and
complimentary
pizza
and
water.
Students
and
faculty
will
be
invited
via
email.
(See
appendix
K)
● Email
Campaign
for
First
Year
Miami
University
Students:
○ On
June
1,
an
email
will
be
sent
to
the
personal
email
addresses
of
all
incoming
first
year
Miami
University
students,
with
the
majority
of
students
receiving
the
email
before
their
arrival
on
campus
for
their
Orientation
session.
The
email
piece
will
serve
as
introductory
literature
for
incoming
first
year
students
who
may
not
be
aware
of
the
Strategic
Communication
Program
at
Miami
in
addition
to
those
who
may
be
undecided
or
who
are
considering
majors
in
the
Media,
Journalism
and
Film
Department.
The
email
mail
piece
will
highlight
high
postgraduate
placement
rate
in
either
full
time
employment
or
graduate
education.
The
email
will
link
to
the
strategic
communication
website,
which
will
provide
even
more
information
on
notable
program
alumni
and
employers,
as
well
as
class
listings
and
professor
information.
The
majority
of
incoming
first
year
students
will
receive
their
email
before
declaring
their
major
at
the
conclusion
of
their
summer
Orientation
session,
giving
students
the
opportunity
to
learn
more
and
consider
selecting
strategic
communication
as
their
major.
(See
appendix
L)
● Press
Release
and
Pitch
Email
to
Student
Media:
15.
14
○ The
program
will
pitch
a
press
release
to
student
media
organizations
via
email,
including
The
Miami
Student,
Miami
Quarterly
(MQ),
Ed2010
Miami
and
Mi
CUP
of
TEA.
This
press
release
will
include
the
changes
to
and
opportunities
within
the
strategic
communication
major,
as
presented
in
this
campaign
plan.
For
example,
it
will
promote
the
Undergraduate
Board
of
Directors
Program,
Evenings
With
The
Pros
video
conference
call
series,
the
creation
of
program
social
media
accounts,
etc.
(See
appendices
M
and
N)
Strategy
5:
Support
Strategic
Communication
Pride
● Strategic
Communication
T-‐shirt:
○ All
declared
strategic
communication
students
will
receive
a
T-‐shirt
that
advertises
the
program
and
promotes
pride
for
the
department,
ultimately
raising
visibility
on
campus.
The
shirts
will
be
ordered
from
CustomInk.
The
Strategic
Communication
Program
will
provide
the
shirt
so
students
will
not
have
to
purchase
this
apparel.
Currently
declared
students
will
receive
this
shirt
in
class,
while
future
strategic
communication
majors
will
pick
it
up
in
Williams
Hall
upon
declaring
their
major.
(See
appendix
O)
● Strategic
Communication
Laptop
Sticker:
○ In
a
similar
manner
as
the
strategic
communication
T-‐shirt,
,
all
members
of
the
program
will
receive
a
laptop
sticker
to
promote
pride
for
the
department
and
raise
visibility
on
campus.
1,000
stickers
will
be
ordered
through
Sticker
Giant,
a
customer
sticker
company,
for
both
students
and
faculty
within
the
Strategic
Communication
Program.
(See
appendix
P)
16.
15
Timeline
17.
16
Budget
(See
Appendix
V)
Expense
Cost
Per
Expense
Expected
Quantity
Total
Cost
Strategic
Communication
Snapchat
Geotag
$1
per
10,000
square
feet
12
days
2,879,503.00
total
square
feet
$3,455.40
Advising
Informational
Fact
Sheet
-‐
Oxford
Copy
Shop
$0.08
per
Fact
Sheet
350
$28.00
T-‐shirt
-‐
CustomInk,
LLC
$7.23
per
T-‐shirt
800
$5,784.00
Laptop
Sticker
-‐
Sticker
Giant
$221.67
per
1,000
1
$221.67
Water
Bottles
for
events
-‐
Costco
Warehouse
$551.19
per
60
case
package
of
48
bottles
1
$551.19
Pizza
for
Undergraduate
Board
of
Directors
Program
Informational
Session
-‐
Sundial
Pizza
$45.99
29
inch
pizza
2
$91.98
Snack
platters
for
Faculty
Conference
-‐
Kroger
$29.99
Fresh
fruit
platter
$26.99
Fresh
Veggie
Platter
$9.99
Mini
cookie
platter
1
$66.97
Pizza
for
Professor
Networking
Event
-‐
Sundial
Pizza
$45.99
29
inch
pizza
4
$180.96
Reserved
Funds
for
Additional
Expenses
$1,000.00
Total
Expenses:
$11,380.17
18.
17
Evaluation
● A
post-‐campaign
opinion
survey
of
strategic
communication
students
will
be
used
to
measure
our
first
objective.
If
65
percent
of
respondents
report
being
either
“knowledgeable”
or
“very
knowledgeable”
of
the
Strategic
Communication
Program
by
May
31,
2018,
we
will
have
completed
this
objective.
● A
post-‐campaign
opinion
survey
of
strategic
communication
faculty
will
be
used
to
measure
our
second
objective.
If
100
percent
of
respondents
report
being
“aware”
of
the
Strategic
Communication
Program
by
May
31,
2018,
we
will
have
completed
this
objective.
● A
post-‐campaign
opinion
survey
of
first
and
second
year
undecided
students
will
be
used
to
measure
our
third
objective.
If
50
percent
of
respondents
report
being
either
“knowledgeable”
or
“very
knowledgeable”
of
the
program
by
May
31,
2018,
we
will
have
completed
this
objective.
● A
post-‐campaign
opinion
survey
of
non-‐strategic
communication
faculty
will
be
used
to
measure
our
fourth
objective.
If
45
percent
of
respondents
report
thinking
the
program
is
either
“top
notch”
or
“good”
by
May
31,
2018,
we
will
have
completed
this
objective.
19.
18
Appendix
Appendix
A:
Facebook
Example
post
1
–
September
Alumni
of
the
Month:
Example
post
2
–
October
Alumni
of
the
Month:
20.
19
Example
post
3
–
Evenings
With
The
Pros,
David
Kelbaugh
Announcement:
Example
post
4
–
Evenings
With
The
Pros,
David
Kelbaugh
Reminder:
Example
post
5
–
Strategic
Communication
Undergraduate
Board
of
Directors
Program
Information
Session
Announcement:
21.
20
Appendix
B:
Twitter
Example
tweet
1
–
September
Alumni
of
the
Month:
Example
tweet
2
–
October
Alumni
of
the
Month:
Example
tweet
3
–
Evenings
With
The
Pros,
David
Kelbaugh
Announcement:
22.
21
Example
tweet
4
–
Evenings
With
The
Pros,
David
Kelbaugh
Reminder:
Example
tweet
5
–
Strategic
Communication
Undergraduate
Board
of
Directors
Program
Information
Session
Announcement:
Example
tweet
6
–
Strategic
Communication
Undergraduate
Board
of
Directors
Program
Information
Session
Reminder:
23.
22
Example
tweet
8
–
Program
Promotion
Example
tweet
9
-‐
Program
Promotion:
Appendix
C:
LinkedIn
Example
post
1
–
September
Alumni
of
the
Month:
24.
23
Example
post
2
-‐
Program
Promotion:
Example
post
3-‐
October
Alumni
of
the
Month:
25.
24
Appendix
D:
Strategic
Communication
Snapchat
Geotag
26.
25
Appendix
E:
Undergraduate
Board
of
Directors
Program
27.
26
28.
27
Appendix
F:
Evenings
with
the
Pros
Video
Conference
Call
Series
32.
31
Appendix
K:
Networking
with
Professors
Event
Invitation
33.
32
Appendix
L:
Email
Campaign
for
First
Year
Miami
University
Students
34.
33
Appendix
M:
Press
Release
FOR
IMMEDIATE
RELEASE
FOR
MORE
INFORMATION:
Ashley
Dowler
(513)
839-‐1048
Dowlerac@miamioh.edu
MIAMI
UNIVERSITY
STRATEGIC
COMMUNICATION
PROGRAM
WELCOMES
CHANGE
OXFORD,
Ohio
–
Aug.
25,
2017
–
The
Strategic
Communication
Program
at
Miami
University
has
undergone
some
major
changes
in
order
to
sustain
the
growth
in
the
program
in
recent
years.
The
Strategic
Communication
Program
will
work
with
the
Department
of
Media,
Journalism
and
Film
to
bring
new
events,
more
student
involvement
and
great
opportunities
to
campus.
More
student
involvement
is
at
the
forefront
of
the
changes
within
the
program.
These
opportunities
will
include
an
Executive
Board
of
Directors
Program
and
the
chance
to
network
with
professors
throughout
the
semester.
Each
opportunity
serves
as
a
great
resume
builder
and
an
even
better
way
to
get
involved
in
the
program.
A
highlight
of
the
recent
changes
is
the
new
series,
“Evenings
with
the
Pros.”
This
video
conference
call
series
will
feature
prestigious
speakers
from
across
the
country
in
a
variety
of
professional
fields.
The
program
is
incredibly
excited
to
announce
its
first
speaker,
David
Kelbaugh
on
Sept.
21
at
7
p.m.
Kelbaugh
is
a
Miami
University
Mass
Communication
alumni
who
founded
Tacklebox
Brand
Strategy
in
Chicago.
He
will
be
offering
insider
tips
on
success
in
the
professional
communications
world,
as
well
as
offering
career-‐related
advice.
The
Strategic
Communication
Program
is
also
bringing
social
media
to
the
table
with
its
recent
changes.
You
can
find
campus
events,
program
information
and
professional
tips
on
Facebook,
Twitter
and
LinkedIn.
Follow
strategic
communication
for
information
that
you
won’t
want
to
miss
-‐more-‐
35.
34
Program
Welcomes
Change
-‐
Page
2
Are
you
interested
in
the
Strategic
Communication
Program?
Follow
us
on
social
media
and
attend
any
of
our
upcoming
events
to
learn
more.
Informational
fact
sheets
are
available
in
Armstrong
and
Williams
Hall,
or
check
out
our
website
for
everything
that
you
need
to
know:
https://www.miamioh.edu.
###
About
Miami
University
Strategic
Communication:
The
Miami
University
Strategic
Communication
program
is
part
of
the
Department
of
Media,
Journalism
and
Film.
The
program
was
renamed
Strategic
Communication
eight
years
ago
after
dividing
the
Mass
Communication
program
into
several
different
programs.
The
program
utilizes
an
interdisciplinary
approach
that
allows
students
to
succeed
in
numerous
industries
upon
graduation
from
Miami
University.
Appendix
N:
Pitch
Email
36.
35
Appendix
O:
Strategic
Communication
T-‐shirt
T-‐shirt
Proof:
T-‐shirt
Quote:
Ordered
from
www.customink.com
Appendix
P:
Strategic
Communication
Laptop
Sticker
Sticker
Proof:
(Gray
background
will
be
clear)
Sticker
Quote:
37.
36
Appendix
Q:
Student
Online
Survey
● Survey
Results:
1. What
is
your
gender?
2. What
is
your
current
year
in
school?
38.
37
3. Are
you
a
student
in
the
Strategic
Communication
Program
at
Miami
University?
4. What
academic
school
are
you
a
part
of?
Select
all
that
apply.
39.
38
5. Which
of
the
following
industries
is
another
name
for
strategic
communication?
6. Based
on
your
knowledge
of
and
opinions
on
Miami’s
Strategic
Communication
Program,
rank
the
following.
(1
being
the
lowest
option,
5
being
the
highest
option):
knowledgeable
a. Responses
from
all
respondents:
40.
39
b. Controlling
for
academic
major
-‐
responses
from
strategic
communication
students:
41.
40
c. Controlling
for
academic
major
-‐
responses
from
non-‐strategic
communication
students:
42.
41
d. Controlling
for
academic
major
-‐
responses
from
undecided
students:
43.
42
7. In
your
experiences,
how
helpful
have
the
following
resources
been
in
educating
you
on
the
various
academic
programs
offered
at
Miami
University?
(1
being
the
least
helpful,
5
being
the
most
helpful).
a. Responses
from
all
respondents:
44.
43
b. Controlling
for
academic
major
-‐
responses
from
strategic
communication
students:
45.
44
c. Controlling
for
academic
major
-‐
responses
from
non-‐strategic
communication
students:
46.
45
d. Controlling
for
academic
major
-‐
responses
from
undecided
students:
47.
46
Appendix
R:
Faculty
Online
Survey
Survey
Demographics
● Eighteen
Miami
University
faculty
members
completed
the
survey.
● Eleven
faculty
members
work
in
the
Department
of
Media,
Journalism
and
Film.
● Seven
of
those
faculty
members
are
from
the
Strategic
Communication
program.
1. What
is
your
general
opinion
of
the
education
that
Strategic
Communication
students
receive?
● Overall
results
○
Of
those
who
took
the
survey,
5.56
percent
responded
“top
notch.”
○ Of
those
who
took
the
survey,
27.78
percent
responded
“good.”
○ Of
those
who
took
the
survey,
61.11
percent
responded
“could
be
better.”
○ Of
those
who
took
the
survey,
5.56
percent
responded
“bad.”
● Results
from
Strategic
Communication
Program
faculty
○ Of
those
who
took
the
survey,
14.29
percent
responded
“top
notch.”
○ Of
those
who
took
the
survey,
57.14
percent
responded
“good.”
○ Of
those
who
took
the
survey,
28.57
percent
responded
“could
be
better.”
○ Zero
respondents
ranked
the
program
as
“bad.”
48.
47
● Results
from
faculty
not
in
the
Strategic
Communication
program
○ Zero
respondents
ranked
the
program
as
“top
notch.”
○ Of
those
who
took
the
survey,
9.09
percent
responded
“good.”
○ Of
those
who
took
the
survey,
81.82
percent
responded
“could
be
better.”
○ Of
those
who
took
the
survey,
9.09
percent
responded
“bad.”
2.
How
many
of
the
following
components
of
the
Strategic
Communication
major
have
you
heard
about:
Inside
New
York
or
Inside
Chicago,
Bateman
Case
Study
Competition,
PRISM,
PRSSA?
● Overall
Results
○ Of
those
who
took
the
survey,
23.53
percent
responded
“one.”
○ Of
those
who
took
the
survey,
29.41
percent
responded
“two.”
○ Of
those
who
took
the
survey,
11.76
percent
responded
“three.”
○ Of
those
who
took
the
survey,
35.29
percent
responded
“four.”
○ Zero
respondents
answered
“none.”
● Results
from
Strategic
Communication
Program
faculty
○ Of
those
who
took
the
survey,
14.29
percent
responded
“one.”
○ Of
those
who
took
the
survey,
14.29
percent
responded
“two.”
○ Zero
respondents
answered
“three”
○ Of
those
who
took
the
survey,
71.43
percent
responded
“four.”
○ Zero
respondents
answered
“none.”
● Results
from
faculty
not
in
the
Strategic
Communication
program
○ Thirty
percent
responded
“one.”
○ Forty
percent
responded
“two.”
○ Twenty
percent
responded
“three.”
○ Ten
percent
responded
“four.”
○ Zero
respondents
answered
“none.”
49.
48
3.
How
would
you
rank
your
awareness
of
the
Strategic
Communication
major?
● Overall
Results
○ Of
those
who
took
the
survey,
47.06
percent
responded
“aware.”
○ Of
those
who
took
the
survey,
47.06
percent
responded
“I
know
that
it
exists,
but
don’t
know
very
much
about
it.”
○ Of
those
who
took
the
survey,
5.88
percent
responded
“unaware.”
● Results
from
Strategic
Communication
Program
faculty
○ Of
those
who
took
the
survey,
85.71
percent
responded
“aware.”
○ Of
those
who
took
the
survey,
14.29
percent
responded
“I
know
that
it
exists,
but
don’t
know
very
much
about
it.”
○ Zero
respondents
answered
“unaware.”
● Results
from
faculty
not
in
the
Strategic
Communication
program
○ Twenty
percent
responded
“aware.”
○ Seventy
percent
responded
“I
know
that
it
exists,
but
don’t
know
very
much
about
it.”
○ Ten
percent
responded
“unaware.”
50.
49
4.
Would
you
recommend
the
Strategic
Communication
major
to
students
who
are
undeclared
or
unhappy
in
their
current
major?
● Overall
Results
○ Of
those
who
took
the
survey,
37.5
percent
responded
“yes.”
○ Of
those
who
took
the
survey,
56.25
percent
responded
“maybe.”
○ Of
those
who
took
the
survey,
6.25
percent
responded
“no.”
● Results
from
Strategic
Communication
Program
faculty
○ Of
those
who
took
the
survey,
71.43
percent
responded
“yes.”
○ Of
those
who
took
the
survey,
28.57
percent
responded
“maybe.”
○ Zero
respondents
answered
“no.”
● Results
from
faculty
not
in
the
Strategic
Communication
program
○ Of
those
who
took
the
survey,
11.11
percent
responded
“yes.”
○ Of
those
who
took
the
survey,
77.78
percent
responded
“maybe.”
○ Of
those
who
took
the
survey,
11.11
percent
responded
“no.”
51.
50
5.
What
is
your
opinion
of
the
faculty
within
the
Strategic
Communication
major?
● Overall
Results
○ Of
those
who
took
the
survey,
5.88
percent
responded
“in
general,
great
professors
with
extensive
industry
experience.”
○ Of
those
who
took
the
survey,
11.76
percent
responded
“in
general,
mediocre
professors
with
different
fields
of
expertise.”
○ Of
those
who
took
the
survey,
52.94
percent
responded
“in
general,
a
mix
of
professors
with
a
variety
of
media
related
experience.”
○ Of
those
who
took
the
survey,
23.53
percent
responded
“in
general,
great
professors
with
extensive
research
experience.”
○ Of
those
who
took
the
survey,
5.88
responded
“I
don’t
know
very
much
about
the
professors.”
● Results
from
Strategic
Communication
Program
faculty
○ Of
those
who
took
the
survey,
14.29
percent
responded
“in
general,
great
professors
with
extensive
industry
experience.”
○ Zero
respondents
“in
general,
mediocre
professors
with
different
fields
of
expertise.”
○ Of
those
who
took
the
survey,
42.86
percent
responded
“in
general,
a
mix
of
professors
with
a
variety
of
media
related
experience.”
○ Of
those
who
took
the
survey,
42.86
percent
responded
“in
general,
great
professors
with
extensive
research
experience.”
○ Zero
respondents
answered
“I
don’t
know
very
much
about
the
professors.”
● Results
from
faculty
not
in
the
Strategic
Communication
program
○ Zero
respondents
answered
“in
general,
great
professors
with
extensive
industry
experience.”
○ Twenty
percent
responded
“in
general,
mediocre
professors
with
different
fields
of
expertise.”
○ Sixty
percent
responded
“in
general,
a
mix
of
professors
with
a
variety
of
media
related
experience.”
○ Ten
percent
responded
“in
general,
great
professors
with
extensive
research
experience.”
○ Ten
percent
responded
“I
don’t
know
very
much
about
the
professors.”
52.
51
Appendix
S:
Department
Head
Personal
Interview
● Client
Information:
○ The
interview
took
place
in
a
Miami
University
class
with
the
strategic
communication
department
head,
Bill
Brewer.
The
complete
interview
results
are
below.
● Client
Information:
○ The
major
and
department
are
relatively
new
and
are
a
result
of
the
merge
of
media
related
majors
into
one
department.
○ The
major
has
formally
been
“strategic
communication”
for
approximately
eight
years.
○ Strategic
communication
often
serves
as
a
fallback
option
for
those
who
don’t
get
into
the
Farmer
School
of
Business.
○ There
are
1400
majors
in
the
Media,
Journalism
and
Film
department.
800
of
those
are
strategic
communication
majors.
○ The
faculty
within
the
department
are
research
productive
and
tend
to
have
media
backgrounds
instead
of
public
relations
backgrounds.
○ The
applied
courses
are
taught
by
people
with
significant
professional
experience.
○ The
retention
rate
within
the
major
is
very
high,
but
most
students
do
not
enter
Miami
University
as
declared
strategic
communication
majors.
○ Some
of
the
best
parts
about
the
major
are:
the
PRSSA
chapter,
the
capstones
and
PRISM,
the
Bateman
competition,
scholarships
and
great
faculty.
53.
52
● General
Information:
○ Strategic
communication
majors
end
up
in
a
wide
variety
of
jobs,
while
some
attend
graduate
school
as
well
as
law
school.
○ What
differentiates
strategic
communication
from
other
majors
is
the
emphasis
on
creating
public
relations
plans
which
gives
students
the
framework
to
attack
any
job
and
quickly
move
up
the
corporate
ladder.
○ Programs
like
“Inside
New
York”
are
used
for
job
shadowing
and
getting
a
glimpse
of
what
professional
life
in
those
cities
may
be
like.
○ The
strategic
communication
program
has
existed
for
eight
years
and
branched
off
from
the
mass
communication
programs.
○ Traditional
business
school
curriculums
don’t
emphasize
critical
thinking
and
receiving
a
well-‐rounded
education
as
much
as
strategic
communication
does.
○ Requiring
a
double
major
gives
students
breadth
and
depth.
● Information
about
the
Challenges:
○ There
is
a
need
for
greater
visibility
of
the
great
things
that
happen
in
the
department
to
faculty
within
and
outside
of
the
department.
○ “Public
Relations”
holds
a
negative
connotation.
○ The
department
doesn’t
need
to
attract
students,
they
need
to
influence
students
to
make
the
correct
choice.
○ It
is
difficult
to
manage
student
perception
of
the
major.
○ The
public
relations
field
is
very
competitive
and
the
program
does
not
assist
in
job
searching
as
much
as
the
Farmer
School
of
Business
does,
in
general.
○ Some
professors
within
the
department
do
not
fully
understand
public
relations
and
often
interpret
it
as
spin
or
media
interpretation.
○ The
Media,
Journalism
and
Film
department
don’t
emphasize
strategic
communication
as
much
as
other
majors
because
there
are
already
enough
majors.
Appendix
T:
Focus
Group
● Focus
Group
Script:
○ Part
One:
Demographic
and
Strategic
Communication
Program-‐
1. Let’s
start
by
getting
to
know
one
another.
Everyone
go
in
a
circle
and
say
your
name,
year
in
school
and
the
academic
programs
you
are
involved
in.
2. What
made
you
interested
in
pursuing
strategic
communication?
What
made
you
interested
in
pursuing
your
co-‐major
or
double
minors?
3. Are
there
any
industries
in
particular
you
feel
your
this
program
is
tailored
to?
Would
you
refer
undecided
students
to
the
program
who
are
interested
in
these
fields,
or
do
you
think
Miami
offers
better
programs?
54.
53
4. In
general,
what
do
you
think
the
reputation
for
the
strategic
communications
program
is
within
the
Miami
University
community?
Do
you
think
it
is
underrated
or
overrated
in
any
way?
Why
do
you
think
this
may
be?
o Part
Two:
Reaching
Students
1. How
do
you
receive
information
from
Miami
University?
For
example,
where
do
you
learn
about
academic
opportunities,
events
on
campus,
etc.?
2. Which
social
media
outlets
do
you
use
the
most?
Would
you
follow
strategic
communication
social
media
accounts?
If
so,
which
outlets
would
you
be
the
most
interested
in
receiving
strategic
communication
information
through?
3. Do
you
read
student
media?
If
so,
which
organizations
have
the
best
content?
4. What
kind
of
academic
related
events
do
you
attend
and
which
do
you
decide
to
skip?
For
example,
do
you
attend
guest
speaker
events
outside
of
class?
Do
you
attend
informational
sessions
for
programs
and
groups
you
are
considering
becoming
involved
in?
What
aspects
of
academic
events
make
you
choose
one
over
another?
Appendix
U:
Content
Analysis
● The
Miami
University
website
contains
information
for
the
program
as
well
as
the
website
for
the
Department
of
Media,
Journalism
&
Film.
● The
Miami
University
website
defines
strategic
communication
as,
“strategic
communication
is
the
study
of
how
individuals
and
organizations
use
communication
and
media
to
negotiate
their
role
in
highly
mediated
societies.
Public
relations
is
a
central
aspect
of
strategic
communication
and
involves
the
study
of
how
organizations
influence
opinions
and
the
behavior
of
key
publics
(e.g.,
employees,
consumers,
government,
community,
media)
and
how
they
try
to
respond
and
adapt
to
the
concerns
of
these
publics.
The
curriculum
emphasizes
an
ethical
approach
to
public
relations
and
analyzes
the
impacts
strategic
communication
practices
have
on
societies.”
(what
did
we
get
from
this?)
● The
Miami
University
website
also
describes
the
coursework
in
the
following
way:
“Students
explore
communication
contexts,
theories,
and
processes
as
a
means
of
understanding
and
critically
analyzing
social
influence.
In
addition,
students
learn
to
evaluate
challenges
and
engage
in
strategic
communication
to
respond
to
them.
This
degree
is
for
those
planning
to
enter
graduate
school
in
communication
and
related
disciplines,
including
law
school,
and/or
to
apply
this
knowledge
to
their
chosen
career
(e.g.,
corporate,
nonprofit,
governmental,
social
issues,
public
relations,
public
affairs,
or
related
areas
that
call
for
a
strong
liberal
arts
background).”
55.
54
● The
curriculum
and
major
requirements
are
not
directly
listed
on
the
site.
In
order
to
find
the
curriculum
you
must
click
on
a
separate
bulletin
that
links
to
the
curriculum.
● Course
descriptions
are
not
available
anywhere
on
the
website.
● The
website
does
not
state
which
courses
are
required
and
which
are
electives.
(is
this
accurate?)
● The
faculty
is
listed,
however
the
only
information
about
them
that
is
available
is
their
title
and
their
email.
There
is
no
picture,
nothing
that
says
where
their
office
is,
or
their
office
phone
number.
● The
five
questions
in
the
FAQ
section
are:
○ What
are
the
features
of
the
strategic
communication
major?
○ What
are
the
special
admission
requirements,
if
any?
○ What
courses
would
I
take?
○ What
can
I
do
with
this
major?
§ “This
degree
is
for
those
planning
to
enter
graduate
school
in
communication
and
related
disciplines,
including
law
school,
and/or
to
apply
this
knowledge
to
their
chosen
career
(e.g.,
corporate,
nonprofit,
governmental,
social
issues,
public
relations,
public
affairs,
or
related
areas
that
call
for
a
strong
liberal
arts
background).”
o Who
can
I
contact
for
more
information?
Appendix
V:
Budget
Information
