Whenever the core source of value or the core source of the consumer decision making in an industry gets digitize you have an opportunity for the new business model. And because of this digitization, the competitiveness is not about how many products you sell, it’s about how much data you have about this new form of digital value in your industry. And that is the opportunity platform model has for every industry today.

1. Business
Model
Innovation
PIPELINE TO PLATFORM

2. PIPELINE
BUSINESS
MODEL
• Flow of the value is liner
• Used in the industrial era

3. Platform Business
Model
• Creates value by facilitating exchanges between two or
more interdependent groups.
• Platforms harness and create large, scalable networks
of users and resources that can be accessed on
demand.

4. Platform Businesses

5. Buying Behaviour
• Data used to be in the scattered sales receipts
• Digitizing the buying behavior for the first time

6. Digitization of
Location
• Smartphones converted all of us into moving objects
• Car became a digital object

7. • Since the early 2000s,
platforms have quickly
overtaken other business
models at the top of the
economy.
• Nearly 60% of today’s billion-
dollar “unicorn” startups are
platform businesses.
Raise of Platform
Businesses
Platform businesses in the S& P 500 over the last forty years.

8. TYPES OF PLATFORMS
• There are two types of
business models: Pipes and
Platforms. Start-ups with the
best technology often fail
because they build for the
wrong business model.
• In the future, every company
will be a tech company. And
they restructure their business
models in a way that uses data
to create value.

9. Thank you