Location Based Services

1. LOCATION BASES SERVICES
Presented by:
Ashish Garg

2. Although location-based services have been around since 2000, they have
mostly been used in commerce with a subscription-based business model. The
release of Apple's 3G iPhone and Google's LBS-enabled Android operating
system, however, has allowed developers to introduce millions of consumers to
LBS. According to the 2008 fourth-quarter report from Nielsen Mobile, a
division of The Nielsen Company, location-based services account for 58
percent of the total downloaded application revenue for mobile phones in
North America.
LBS
A location-based service (LBS) is a software application for a IP-capable
mobile device that requires knowledge about where the mobile device
is located. Location-based services can be query-based and provide
the end user with useful information
Reference: www.searchnetworking.techtarget.com/definition/location-based-service-LBS

3. LBS
Location-based services (LBS) are still in the early stage of Adoption cycle. The early adopters, the companies like
Google, Facebook, FourSquare are still putting funds and efforts to realize its real potencial and are looking into
business models where LBS can prove to be a breakthrough invention.

4. Location Based Services

5. LBS

6. LBS
Location Based Services are the Next Big Thing for businesses, so far its just an
another mobile app that tracks people’s geo location and make them suggestions,
however, they are poised to be much more. Marketing gurus see it as a medium for
better targeted marketing campaigns and promotions.
Location Based services can let businesses make marketing moves by knowing its
customers likes, interests, recent visits. Businesses can use this information in making
better targeted marketing.

7. LBS
Location Based Services can let businesses track and generate leads by knowing
their customers check in data. By seeing who is checking into their business, who
checks into their competition & who checks in to the business events that your
existing contacts attended. This data can be mined and insights about market and
customer preferences can be revealed.
During lead nurturing, Business could use LBS data to better understand their
contacts’ interests and use that to their advantage. LBS data can not only give
information to drive the relationship, but can also be used to identify sales reps with
similar interests and partner them with the prospect.

8. LBS
As LBS systems and services need to collect customer data and dig into it to reveal insights about
customer behavior and trends, there is a potential risk of customer information being mishandled and
used inappropriately. This has lead to a debate among internet users, about to what customer information
should be saved and how it can be used. Laws need to be formed to make sure that customer information
is in right hands.

9. LBS