United Nations Development Programme (UNDP) India, in partnership with HCCBPL is building on the existing systems and processes to reduce the impact of plastic waste on environment in India. The partnership is encouraging sustainable plastic waste management practices in India through collection, segregation and recycling of all plastics to move towards circular economy, which is in line with the Government of India's Swachh Bharat (Clean India) Mission, Plastic Waste Management Rules, 2016 and Global Sustainable Development Goals (SDGs). UNDP is proposing to kickstart the “Plastic Lao Thela Pao Campaign 2019” in partnership with Patna Nagar Nigam for promotion of plastic waste recycling. This campaign would entail setting up Eco-exchange stalls in public events wherein the public is engaged to bring pieces of discarded plastic and exchange the same for recycled Thelas (cloth bags) that are environmentally friendly.