RE
CONSUMER ^



        RAVNEET BHANGU
Qualitative




Quantitative


           RAVNEET BHANGU
Which Research should be done?
 To come up              To learn the
 with a new idea         frequency of
 for an        ...
THE PROCESS OF RESEARCH


            RAVNEET BHANGU
1. To specify OBJECTIVES

S
M
A
R
T            RAVNEET BHANGU
2. Collect Secondary Data
                  • Secondary Research

                  • Literature Review




         RAVNE...
3. Design the Research
• Exploratory
• Descriptive
• Causal



A Bad Design gives false
Results and spurious
Co-relations!...
Sampling
1. Who is to be
   surveyed??
2. How many to
   survey?
3. How should the
   respondents be
   chosen?

         ...
RAVNEET BHANGU
Kindly answer………………

• Likert Scale

• Semantic Differential Scale

• Rank Order Scale




                     RAVNEET BH...
4. Qualitative (Primary) Data Collection

   Depth Interviews                    • Thematic Appreciation
                 ...
5.Quantitative (Primary) Data
           Collection
SURVEYS         OBSERVATIONS       EXPERIMENT


     Personal
    Inte...
The Process
•   Specify Objectives
•   Collect and Evaluate Secondary Data
•   Design Primary Research
•   Sampling
•   Da...
RAVNEET BHANGU
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Consumer research ravs!

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Consumer research ravs!

  1. 1. RE CONSUMER ^ RAVNEET BHANGU
  2. 2. Qualitative Quantitative RAVNEET BHANGU
  3. 3. Which Research should be done? To come up To learn the with a new idea frequency of for an use of a advertising particular campaign??? product??? QUALITATIVE QUANTITATIVE RAVNEET BHANGU
  4. 4. THE PROCESS OF RESEARCH RAVNEET BHANGU
  5. 5. 1. To specify OBJECTIVES S M A R T RAVNEET BHANGU
  6. 6. 2. Collect Secondary Data • Secondary Research • Literature Review RAVNEET BHANGU
  7. 7. 3. Design the Research • Exploratory • Descriptive • Causal A Bad Design gives false Results and spurious Co-relations! RAVNEET BHANGU
  8. 8. Sampling 1. Who is to be surveyed?? 2. How many to survey? 3. How should the respondents be chosen? RAVNEET BHANGU
  9. 9. RAVNEET BHANGU
  10. 10. Kindly answer……………… • Likert Scale • Semantic Differential Scale • Rank Order Scale RAVNEET BHANGU
  11. 11. 4. Qualitative (Primary) Data Collection Depth Interviews • Thematic Appreciation Test Projective • Word Association Test Techniques • Sentence Completion Test Focus Group • The Third Person Techniques Laddering RAVNEET BHANGU
  12. 12. 5.Quantitative (Primary) Data Collection SURVEYS OBSERVATIONS EXPERIMENT Personal Interview Mail Survey Telephone Survey RAVNEET BHANGU
  13. 13. The Process • Specify Objectives • Collect and Evaluate Secondary Data • Design Primary Research • Sampling • Data Collection • Analyzing • Report RAVNEET BHANGU
  14. 14. RAVNEET BHANGU

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