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Lubricants import to Russia 2015
analysis
Artem Mazaev
May 2016
Lubricants demand, Russia, 2015
259,477.89 ,
16%
1,380,022.11 ,
84%
Lubricants demand Russia, KT
Imported lubricants
Locally produced
lubricants
Estimated Total demand 2015 – 1 639.6KT
Imported lubricants volume break-
down
39,326,784 , 15%
220,151,104 , 85%
Imported lubricants volume break-down
OEM
After-Market
Total imported lubricants volume to Russia in 2015 – 259.5KT
Imported lubricants volume break-
down
34,005,008 ,
13%
225,472,880 , 87%
Imported lubricants: Synt vs Semi-synt & Conventional
Synthetics
Semi-synthetic and
Conventional
Imported lubricants volume break-
down
2.4%
4.9%
0.0%
6.5%
2.3%
0.7%
15.9%
8.4%
11.6%
1.2%
5.2%
2.8%
4.3%
1.8%
6.9%
25.2%
OEM Imported lubricants volume break-down
HYUNDAI
MITSUBISHI
HENKEL, BONDERITE
KOMATSU
STIHL
VOLKSWAGEN, AUDI
TOYOTA
VOLVO
CATERPILLAR
GM
MERCEDES-BENZ
HONDA
JCB
CLAAS
NISSAN
Others
Russian lubricants market is specific:
huge variety of brands
5.53%
17.37%
1.52%
2.52%
0.89%
0.84%
7.16%
4.50%
2.84%
1.27%3.17%
9.52%
1.94%
0.88%
9.29%
1.24%
1.73%
1.43%
3.95%
1.22%
22.40%
AM imported lubricants volume break-down TOTAL
MOBIL
KIXX
PETRO-CANADA
FUCHS
NESTE
SHELL
MOL
ENEOS
CHEVRON
LIQUIMOLY
CASTROL
GS OIL
BP
ZIC
VALVOLINE
MANNOL, PEMCO
TEBOIL
ELF
IDEMITSU
OTHERS
Imported lubricants sourcing countries
EU, 31%
KR, 14%
DE, 12%
BE, 9%
JP, 7%
NL, 3%
IT, 3%
US, 3%
RO, 2%
IN, 2%
FI, 2%
CA, 2%
LT, 2%
SE, 1%
GB, 1%
SG, 1%
TR, 1%
HU, 1%
FR, 1%
PL, 1%
Other, 7%
Sourcing countries
Imported lubricants volume break-
down
31,974, 67%
13,599, 28%
2,334, 5%
Imported lubricants volume break-down
PVL
CVL
Ind
Lubricants market trends, Russia 2010-
2025
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2015 2020 2025
Private branded lubricants
OEM branded lubricants
After-market Tier 2
brands
After-market Tier 1
brands
Local vs Import, Russia 2010-2025
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2015 2020 2025
Imported brands
Locally produced
international brands
Locally produced Russian
brands
Conclusions
• Russian lubricants market trends
– Local lubricants sales volume grows  imported
lubricants volume shrinks
– Share of private branded lubricants goes up
– Share of OEM branded lubricants increases in total
lubricants sales
• Automotive market:
– After-market grows vs primary market, second
cars’ sales relate to new cars’ sales as 4:1
For more information about Automotive market
of Russia and CIS please address to:
Artem Mazaev
Automotive market expert and consultant
Email: Artem.Mazaev@gmail.com
Tel.: +79031542482
Moscow, Russia

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Lubricants import to Russia 2015 analysis final

  • 1. Lubricants import to Russia 2015 analysis Artem Mazaev May 2016
  • 2. Lubricants demand, Russia, 2015 259,477.89 , 16% 1,380,022.11 , 84% Lubricants demand Russia, KT Imported lubricants Locally produced lubricants Estimated Total demand 2015 – 1 639.6KT
  • 3. Imported lubricants volume break- down 39,326,784 , 15% 220,151,104 , 85% Imported lubricants volume break-down OEM After-Market Total imported lubricants volume to Russia in 2015 – 259.5KT
  • 4. Imported lubricants volume break- down 34,005,008 , 13% 225,472,880 , 87% Imported lubricants: Synt vs Semi-synt & Conventional Synthetics Semi-synthetic and Conventional
  • 5. Imported lubricants volume break- down 2.4% 4.9% 0.0% 6.5% 2.3% 0.7% 15.9% 8.4% 11.6% 1.2% 5.2% 2.8% 4.3% 1.8% 6.9% 25.2% OEM Imported lubricants volume break-down HYUNDAI MITSUBISHI HENKEL, BONDERITE KOMATSU STIHL VOLKSWAGEN, AUDI TOYOTA VOLVO CATERPILLAR GM MERCEDES-BENZ HONDA JCB CLAAS NISSAN Others
  • 6. Russian lubricants market is specific: huge variety of brands 5.53% 17.37% 1.52% 2.52% 0.89% 0.84% 7.16% 4.50% 2.84% 1.27%3.17% 9.52% 1.94% 0.88% 9.29% 1.24% 1.73% 1.43% 3.95% 1.22% 22.40% AM imported lubricants volume break-down TOTAL MOBIL KIXX PETRO-CANADA FUCHS NESTE SHELL MOL ENEOS CHEVRON LIQUIMOLY CASTROL GS OIL BP ZIC VALVOLINE MANNOL, PEMCO TEBOIL ELF IDEMITSU OTHERS
  • 7. Imported lubricants sourcing countries EU, 31% KR, 14% DE, 12% BE, 9% JP, 7% NL, 3% IT, 3% US, 3% RO, 2% IN, 2% FI, 2% CA, 2% LT, 2% SE, 1% GB, 1% SG, 1% TR, 1% HU, 1% FR, 1% PL, 1% Other, 7% Sourcing countries
  • 8. Imported lubricants volume break- down 31,974, 67% 13,599, 28% 2,334, 5% Imported lubricants volume break-down PVL CVL Ind
  • 9. Lubricants market trends, Russia 2010- 2025 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2010 2015 2020 2025 Private branded lubricants OEM branded lubricants After-market Tier 2 brands After-market Tier 1 brands
  • 10. Local vs Import, Russia 2010-2025 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2010 2015 2020 2025 Imported brands Locally produced international brands Locally produced Russian brands
  • 11. Conclusions • Russian lubricants market trends – Local lubricants sales volume grows  imported lubricants volume shrinks – Share of private branded lubricants goes up – Share of OEM branded lubricants increases in total lubricants sales • Automotive market: – After-market grows vs primary market, second cars’ sales relate to new cars’ sales as 4:1
  • 12. For more information about Automotive market of Russia and CIS please address to: Artem Mazaev Automotive market expert and consultant Email: Artem.Mazaev@gmail.com Tel.: +79031542482 Moscow, Russia